Michael Zaporozhets @makezap
Software Engineering @Shopify Melbourne, Victoria Joined December 2013-
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There is so much potential in this. The beginning of a totally new modality of shopping. Extremely excited.
Shopping We’re experimenting with making shopping simpler and faster to find, compare, and buy products in ChatGPT. ✅ Improved product results ✅ Visual product details, pricing, and reviews ✅ Direct links to buy Product results are chosen independently and are not ads.
Sunday rant. For software engineering, my sense is that the phrase “premature optimization is the root of all evil” has massively backfired. Its from a book on data structures and mainly tried to dissuade people from prematurely write things in assembler. But the point was to free you up to think harder about the data structures to use, not leave things comically inefficient. This context is always skipped when it’s uttered. Not all fast software is world-class, but all world-class software is fast. Performance is _the_ killer feature. If you are in engineering, here is a fantastic anecdote. I refer to this account often. It’s a bit subtile, but the implications are massive- It’s an account of how SQLite became 50% faster, not by doing one specific thing but hundreds of small ones. SQLite is everywhere today because of this work. sqlite-users.sqlite.narkive.com/CVRvSKBs/50-fa… We need the engineers in all companies fight for this more. Product leads are not the right owners of the end performance of the software. This needs to be encoded in the professional pride of the software engineering discipline. Leaders in companies need to encourage it and hold engineering accountable. It’s simply not ok to fritter away the performance of the products for random reasons. Every user of your products cares exactly as much about latency as engineers do when typing in their terminal. They just don’t have the words to describe what they don’t like about the experience and neither should they.
Shopify: The Boring Edition. We focused on the hard and unsexy work of nailing the basics, getting all the parts of Shopify to work seamlessly together, and run at tip top performance. You've got to sweat the details. Some of my favorite updates 🧵
Yesterday was an incredible day for our merchants and for Shopify: * Merchants drove a record-breaking $5 billion Black Friday in sales (GMV) * Peak sales / minute for yesterday = $4.6 million * Shopify's egress processed more than 173B requests * Peak requests per minute was at 284 million on edge, with more than 80 million on app servers pushing 12TB a minute * 45 million peak database queries per second, peak database writes was 7.6 million per second * We rely on Kafka. At peak we hit 66 million messages per second Let's keep going 🔥
BFCM Live on the @SphereVegas And I mean truly live! It turns out that the Sphere can be powered by the Unreal Engine, so of course we had to go there. Place an order from your phone, see it arc in front of you!
This is the energy. Let’s go
the main character of Black Friday weekend: entrepreneurs
Here we go! 🌐 BFCM weekend has officially started in the first time zones, so let's go live. This is the best Live Globe experience yet. Beautiful. And what's even better than a bfcm globe? One in a room full with toys and tools to make it your own. We may have gotten a little bit carried away there... 😇
@JungleSilicon Yep. My colleague turned it into his full-time job. I come and pour myself (and sometimes patrons) pints. A good 4 months of long nights and weekends went into the DIY fitout though; that was brutal…
@mxstbr I remember CSS Modules…define elderly though
I've solved all #CSS puzzles on CSS Speedrun™ within 01:40:1 and all I got was this stupid tweet. css-speedrun.netlify.app
@Samuel_McEwen Mate, c25k is the best. Got my lazy butt over the 5k mark and I’ve never looked back since. Good stuff.
Thank you @BrentOnInternet for making this happen. 🙏🏻🙏🏻🙏🏻
@CamMRooney similar energy youtube.com/watch?v=lco9Ki…
@markdalgleish Hard agree. This is how cohesive design languages can be effectively propagated.
@benschwarz Webpack Static analysis to figure out what’s making it so big- then implement dynamic module loading for larger dependencies tied to specific features/flows
@timkinnane How freakin great are Netlify functions though
‘Don’t move... global tech firms can grow in Australia,’ says $2b founder afr.com/technology/don…
Alex Page @alexpage_
1K Followers 528 Following Connecting people to pixels • Design system'n @Shopify • https://t.co/e7vy4w5pX5 • Prev AusGov Design System 🌌🐨
MermaidGirl @sL17HR5Tndm4E
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PhoenixAvaJohnson @jmVejYVV4P92grx
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DivaEvelynMartin @Ptb54kh0bIfhSV
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Xefoul @Xefoul4313859
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Anna @Ynoodir9009820
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Slothaus @SlothausLlz9T2
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Thouteet @Thouteet9PFnSy
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Ethanael @ikukawamin15564
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Andrew Cargill @cargix1
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Thindaez @Thindaez0D4dJ8
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Smitha_Lety @letyshid28376
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Kerri @Mishou499089
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Jordan Geizer @jordangeizer
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Keystone JS @KeystoneJS
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David Sullivan @soulglo21
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Yatou @Yatouio
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Alex 🇺🇦 @skougs
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Kayleigh Nicholson @Kayleig54395175
75 Followers 2K Following I’m cute but never lost😻 an arm wrestle. My WhatsApp +1(832)382-6366
FOSS Def @timkinnane
200 Followers 808 Following High functioning slacker. Post infrequently and mostly Tolkien memes.
Conrad @deoxxa
396 Followers 576 Following
Good Folk @joingoodfolk
37 Followers 379 Following We are a #recruitment agency with a focus on #tech #digital #design #advertising #marketing & #communications we #network #headhunt #consult #matchmake #APAC
Luke Wallis @lukewallis3
44 Followers 613 Following Music and Content guy. Secret confession: I quite like 'Blaze Of Glory' by Jon Bon Jovi.
Folklore: Luxury Leat... @FolkloreBags
161 Followers 2K Following Empowering Pakistani craftsman. Luxury Leather bags at 75% OFF luxury prices. WE'RE LIVE ON INDIEGOGO. Pre-book your luxurious bag at https://t.co/5cuNVstbpG
MADC @MADC3000
419 Followers 525 Following Established in 1955, we are Australia’s oldest advertising club. Our members hail from all facets of the creative, design, production and advertising community.
Charlie Brookes @cgjbrookes
257 Followers 857 Following London based creative, designer, occasional doodler, foot photographer, amateur chef, unpublished self-publisher.
people2people @people2people
20K Followers 21K Following Grow your career or team with people2people Recruitment in 2026. Award-winning agency delivering expert recruitment and HR solutions in Australia, UK, and NZ.
Bec Geyer @BecGeyer
2K Followers 4K Following ❤️s The Arts #Technology #Paris & #Tokyo 👩🏻💻10+ years Talent Acquisition #StartUp #EmergingTech #Digital 🚀 @Roundabout_GP MBA @melbbschool
Andrew Hansen @andrewjhansen
50K Followers 630 Following The last surviving member of The Chaser. THE GRATS music comedy supergroup. Kids’ book STUCK IN A HANDSTAND out now. Book an abrasive personal video on Cameo!
Ilya Grigorik @igrigorik
70K Followers 336 Following Distinguished Engineer, @Shopify. On a mission to make commerce better for everyone.
Wes Bos @wesbos
437K Followers 2K Following Fullstack JS Dev ❯ @SyntaxFM ❯ https://t.co/6heZ7gZqg1 ❯ https://t.co/lOo3xh23G1 ❯ https://t.co/XYbxq79WBS ❯ Posts 🔥 Tips
Adam Savage @donttrythis
1.2M Followers 867 Following Editor-in-Chief of @testedcom and author of #EveryToolsAHammer. Former co-host of #MythBusters. Inquiries: @wmespeakers
Dane Knecht 🦭 @dok2001
40K Followers 2K Following I help invent the future. CTO @cloudflare. Angel investor.
frnkiero: Party (goth... @FrankIero
663K Followers 610 Following Violet by @LSDunes out now via @FantasyRecords🔺XNauseousX, the Stomachaches 10th anniversary double LP out now via @BMG
Gerard Way @gerardway
1.4M Followers 510 Following Ancient oracle. Haunted phone. Writer of Doom Patrol with Nick Derington and Umbrella Academy with Gabriel Ba. Follow Lola @lolaplusg for news.
Green Day @GreenDay
4.5M Followers 174 Following God’s Favorite Band. Nimrods, a Green Day comedy hits theaters on August 14.
Lazy Flock | Making H... @lazyflockstudio
7K Followers 130 Following Small team of indie developers currently working on Cozy Coop Horror game called Haunted Paws 👻🐶 You can find more info here: https://t.co/euzDlvL7oU
Joe Bonamassa (Offici... @JBONAMASSA
241K Followers 2K Following Guitar Collector, Guitar Player... There are two letters that separate infamous and famous, I am not sure what applies to me anymore. Sell by date: 11/08/2039
Vinay Hiremath @vhmth
47K Followers 139 Following currently: vibing with drones, previously: co-founder @loom, mechatronics intern @specter
Kaz Nejatian @nejatian
79K Followers 2K Following Karma + Free Market. @Opendoor CEO. Mr. @CandiceMalcolm.
VicEmergency @vicemergency
70K Followers 301 Following Victoria's combined source of emergency information and warnings. Not monitored 24/7 - call Triple Zero (000) for emergencies. #WeWorkAsOne
Tim @timneutkens
53K Followers 585 Following @vercel. co-author of @nextjs, MDX, Micro, and ncc. Opinions are my own.
Reid Hoffman @reidhoffman
947K Followers 692 Following Co-Founder, LinkedIn. Investor. MSFT Board Member. Building an LLM to discover cures for cancer: @manas_co. Most importantly: Proud American.
Michael Mifsud @xzyfer
1K Followers 964 Following Principal engineer @_Mr_Yum_. Previously part of @CSSConfAU / @jsconfau. Previously lead @MelbCSS / LibSass / @nodesass. He/him.
Shopify Engineering @ShopifyEng
59K Followers 707 Following Making commerce better for everyone. Follow us for technical discussions and updates on how engineers build @Shopify. Explore open roles: https://t.co/NFSvvCJBXt
Cynthia Savard Saucie... @CynthiaSavard
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Paul Graham @paulg
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Daniel Beauchamp @pushmatrix
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Mustafa Ali @mustafa01ali
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Harley Finkelstein @harleyf
134K Followers 894 Following Entrepreneur // @Shopify President // @BigShotPodcast Creator
DHH @dhh
750K Followers 197 Following Father of three, Creator of Ruby on Rails + Omarchy, Co-owner & CTO of 37signals, Shopify director, NYT best-selling author, and Le Mans 24h class-winner.
tobi lutke @tobi
478K Followers 2K Following Shopify CEO by day, Dad in evening, hacker at night, Aspiring comprehensivist. + qmd !
SpaceX @SpaceX
41.9M Followers 123 Following SpaceX designs, manufactures and launches the world’s most advanced rockets and spacecraft
PressStartAustralia @PressStartAU
65K Followers 3K Following Bringing the best of gaming to Australia! https://t.co/9J67FVscyr. An @SCA brand, @Metacritic, @Open_Critic, @AppleNews & @GoogleNews. Links may be affiliate.
EA SPORTS FC Direct C... @EASFCDirect
1.3M Followers 18 Following A home for all game updates from Developers, Live Ops and the Community Engagement Team for @EASPORTSFC. Please contact @EAHelp for account issues.
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