Mark Lim @markwritescopy

Controversial Meta ad propaganda im shilling: High CPMs are good, you're buying attention that converts. Hook rate has minimal impact on revenue, stop only optimizing for it. Incrementality is the only truth. Broad targeting always wins over a long enough window. You have to

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Mark Lim @markwritescopy

10 hours ago

This Ad from TULA has been running for 27 days. Here's why I believe it's doing well and how you can steal their framework 1) Calls out the avatar and sets up the problem It talks directly to busy moms by painting the picture instead of saying "Hey busy moms, is this your life" It shows and not tell The edits goes really well with the script as well. 2) Then it offers the solution It talks about how the product is a nighttime routine that is not hard to do and briefly explains the mechanism 3) The payoff What the avatar gets by using the product This ad is a great example of show don't tell.

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Mark Lim @markwritescopy

20 hours ago

@DanaPeters0321 Inspiring

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Mark Lim @markwritescopy

23 hours ago

A pattern I've noticed: the harder a brand works to justify its price, the less the buyer believes it's worth it.

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Mark Lim @markwritescopy

a day ago

@saikurrra Win!

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Mark Lim @markwritescopy

a day ago

Some of the best clients I've worked with all started with a paid test.

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Mark Lim @markwritescopy

a day ago

In 1959, every car brand competed on size, speed, and power. VW had a small, strange looking, affordable car... ...AND it was manufactured in a plant built by the Nazis. So VW had everything working against them Instead of pretending the Beetle was something it wasn't, they ran a nearly blank page with the car tiny in the corner. The headline: "Think Small." They reframed small as smart. Fewer fuel stops. Easier parking. Lower costs. It made buyers feel intelligent for not falling for the hype. It became one of the best ads of the 20th century. Same principle applies to DTC today. If you sell skincare with 3 ingredients while competitors brag about 47, don't hide it. "Three ingredients. Nothing your skin doesn't need." That's your Think Small. If your supplement has no flavoring while competitors taste like candy, don't mask it. "No flavoring. No sweeteners. Just the thing that actually works." That's your Think Small. If your coffee subscription only offers two blends while competitors have forty, don't add more. "Two blends. We roast what we're obsessed with, not what fills a menu." That's your Think Small. Stop competing on the same claim as everyone else. Own the thing that makes you different, even if it looks like a disadvantage.

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Mark Lim @markwritescopy

2 days ago

@EcomTable Who are some folks you’d recommend

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Mark Lim @markwritescopy

2 days ago

Want to know if a creative strategist is legit? Ask them this. "Why is this ad working?" If they only talk about the hook format, the CTA, the thumbnail... they're reading the surface. If they can tell you what the ad makes someone feel and what desire it taps into... they get it. Most people can tell you what an ad says. Very few can tell you what it actually communicates. That's the gap between someone who copies ads and someone who actually knows how to build one.

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Mark Lim @markwritescopy

2 days ago

@umzrs Lols that’s true thou…

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Mark Lim @markwritescopy

2 days ago

Most ads say the right things. They mention the benefit. They list the features. They tell you why the product is great. And yet your ROAS is like a middle age man trying to stay relevant......Desperate, exhausting, and painful to watch. Because it's not about what your copy says. It's about what your copy makes someone feel. Two ads can say the exact same thing and create completely different responses. One gets ignored. The other gets people to take action. The difference is never the information.