Max Hancock @maxhancock

Founder + creative director at MH&Co. Brand identity, visual design, digital experiences. Boutique Print Lab for apparel and specialty work. maxhancock.co Washington DC Joined March 2010

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Max Hancock @maxhancock

a week ago

Every company has a gap: the space between how they see themselves and how they’re actually seen. The only way to bridge it is to identify what’s most true about the company — the trait customers already feel, even if the company hasn’t articulated it yet. In my Insights post, I break down the two lenses and explain how “the gap” can be resolved. #BrandIdentity The Real Starting Point of Identity Design maxhancock.co/post/the-real-…

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Max Hancock @maxhancock

a month ago

From our Portfolio: Creative development for MetLife’s “Promises Kept” campaign, produced as a full out‑of‑home takeover at Washington, DC’s Union Station, featuring posters, banners, and digital display placements. #AdvertisingDesign #illustration

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Max Hancock @maxhancock

a month ago

See what we build and why it works. View our showreel. maxhancock.co/about

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Max Hancock @maxhancock

a month ago

Strong identities look simple. They aren’t. Here’s the work, the decisions, and the discipline that make a brand system feel inevitable—and the one thing that ultimately makes it stick. Full post: maxhancock.co/post/the-work-… #brandstrategy #graphicdesign

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Max Hancock @maxhancock

a month ago

From our digital design archives: The design of Cosmopolitan’s Watch Party app, created with Pitch Interactive, a mobile experience built around The Hills that includes trivia, live reactions, and integrated shopping for items featured in the episodes. #DigitalDesign #UXDesign

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Max Hancock @maxhancock

2 months ago

From the MH&Co. Archives: Design and foundational graphics for USIP’s Global Peacebuilding Center website, built in an experiential style popular at the time, centered on classroom use and featuring a virtual passport.

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Max Hancock @maxhancock

2 months ago

Check out my work on Contra! contra.com/max_hancock_nv…

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Max Hancock @maxhancock

2 months ago

PEW Living Facts Web Graphics by Max Hancock dribbble.com/shots/27596050…

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Max Hancock @maxhancock

2 months ago

Most naming debates happen in spreadsheets. But the real decision happens when you see the name in use. I wrote about the visual test every name must pass — full post: maxhancock.co/post/the-visua…

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Max Hancock @maxhancock

2 months ago

Our new studio site is here. See what’s new — maxhancock.co

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Max Hancock @maxhancock

a year ago

@WebDesignMuseum I forgot about that application. Had to use it for preping some images for websites. Before that we used DeBabelizer... Anyone remember that one?

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Max Hancock @maxhancock

a year ago

@CowboyJobu I saw it too. They are in distant formation... we get black hawks flying around here, training, all the time, but this is the first I've seen Jets come this way.

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Max Hancock @maxhancock

a year ago

@adweak Not really a joke when you've actually done that many times.

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Max Hancock @maxhancock

a year ago

@adweak Is this real life?

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Max Hancock @maxhancock

a year ago

@daz3d @joecoin_ ...we have truly peaked top dumb.

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Max Hancock @maxhancock

a year ago

@WebDesignMuseum I didn't work on his website, but I did work on David Bowie's first website long ago. It's great to see Ozzy's old site... and, I didn't know he passed away until just now.

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Max Hancock @maxhancock

a year ago

@Aiyo_archive Matt's work was a great inspiration then, and still now. Check out his site Volume One.

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Max Hancock @maxhancock

a year ago

@Aiyo_archive The days before Flash, there was the power of the "pop-up window".

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Max Hancock @maxhancock

a year ago

We've been busy building a whole new world, and much more is planned! Aiyowah is live and the store will launch soon. → You'll want to sign up for the newsletter for the full story and details on our next drop.

Aiyowah @aiyowah

a year ago

/// All in transit—welcome to Aiyowah City. Follow us for the story behind the clothes, the world, and what's coming next. /// . . #Y2K #Streetwear #Cyberpunk #NeoTokyo #Aiyowah

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Max Hancock @maxhancock

2 years ago

It makes no sense why they would do this. I didn't join an agency that hides their designers own brand, I joined Dribbble a platform to build a portfolio. There are other ways to implement their goal without doing this. If the change ultimately as drastic as it sounds, I'll cancel my account. I don't need Dribble!