Mirriad @mirriad

🔥 Mirriad's in-content advertising shatters ad performance with breakthrough GenZ campaign ⬇️ The latest Virtual Product Placement (VPP) campaign for a global CPG leader delivered unprecedented results among GenZ Black audiences: • 5.5x household purchase frequency • 82% higher spend per transaction among exposed households • 11x household purchases compared to traditional TV advertising These transformative results demonstrate why leading brands are rapidly adopting in-content advertising as a full-funnel marketing strategy. Read more here: lnkd.in/gNhaVuVw

🚨BIG NEWS 🚨 @mirriad's virtual product placement (VPP) ad format just delivered groundbreaking results for a leading US advertiser, thanks to a new study by @ispottv including: 💰 +51% increase in average transaction value 📈 5:1 ROI. A six-figure VPP campaign investment generated value far above the million-dollar mark 🏬 27x increase in shopping incidence within households compared to the TV spot campaign Diversify your video investments with Mirriad’s VPP ad format to fuel significant sales growth and higher returns compared to traditional ad formats. Read the full story here: world.einnews.com/pr_news/756315… #adtech #virtualproductplacement #adinnovation

Latinos represent 20% of the population and contribute $3.7 trillion to the U.S. economy. Yet, only 4% of ad dollars are allocated to Hispanic-targeted efforts, and less than 1% to minority-owned media. Our Diverse Supplier Marketplace bridges brands to this audience with impact.

Maximize your Hispanic Heritage Month campaign with Mirriad’s in-language signage formats, giving your brand the ability to activate messaging that effectively engages Hispanic audiences and confidently ensures impact for your campaign. Learn more: hubs.la/Q02N7BYS0

🔥ALL NEW IN DIVERSE MEDIA MEASUREMENT: Measure the Impact and Effectiveness of Virtual Product Placement (VPP) Campaigns with Standard TV Ad Reporting within Black, Hispanic, Asian, and LGBTQ+ owned media. @mirriad's VPP is now measurable across linear and digital channels, offering advertisers a comprehensive view of audience reach and lower funnel outcomes like sales and store visits. Additionally, to maximize your #hispanicheritagemonth campaign, explore Mirriad’s signage formats giving brands the ability to run in-language messaging to effectively engage Hispanic audiences, ensuring confidence in the impact of your campaigns. Explore the full potential of Mirriad’s VPP here: info.mirriad.com/multicultural-… #diversemedia #multiculturalmarketing #hispanicheritagemonth

Toyota recently achieved 94% Ad Awareness utilizing Mirriad’s virtual product placement (VPP), the ad format that makes brands stand out every time. Are you ready to supercharge your Q3 campaigns? Download our new Toyota x Mirriad VPP case study now: hubs.la/Q02DB2L30

The Viewer-First Ad Format! In 2024… 🔥VPP is preferred 10X over TV spots 🔥81% of viewers like VPP 🔥78% of viewers found brands that use VPP more appealing Book your demo now: hubs.ly/Q02CzrM50 #adinnovation #virtualproductplacement

The Ultimate in Ad Innovation! Mirriad’s virtual product placement (VPP) has seen an increase in our ad format making brands more appealing to audiences since 2021. To boost your brand’s appeal among viewers, book a demo with us here: hubs.la/Q02CcPbH0

The ultimate in ad innovation! Since 2021, we have consistently seen the positive perceptions of Mirriad’s virtual product placement (VPP) format accelerate significantly. Book a demo now: hubs.la/Q02BGYc60

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Mirriad @mirriad

2 years ago

Excited to see Lexus expand their partnership with Mirriad! The luxury automaker collaborated with us to insert virtual signage into the “Miami F1 Race Week” docuseries, featuring Black & Hispanic pro footballers and celebrities in the Formula 1 universe. hubs.la/Q02yzWf80

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Excited to see Lexus expand their partnership with Mirriad! The luxury automaker collaborated with us to insert virtual signage into the “Miami F1 Race Week” docuseries, featuring Black & Hispanic pro footballers and celebrities in the Formula 1 universe. hubs.la/Q02yzWf80

🍹☀️Summer is just around the corner, and alcohol brands are exploring creative ways to capture the attention of diverse audiences. VPP is the solution bringing real-time impact with viewers (up to 35% sales boost and 94% Ad Awareness). hubs.la/Q02xVCLz0

Exciting news! @mirriad's virtual product placement (VPP) format will be featured in top networks' 2024 upfronts! VPP boosts audience engagement by 20% - 45% over TV spots and enhances GRPs exponentially when combined with commercials. Learn more: info.mirriad.com/upfronts-playb…

@mirriad in the TV Upfronts 2024! Thrilled to announce that leading networks and platforms will highlight Mirriad's virtual product placement (VPP) solutions in the 2024 TV upfronts. Stay tuned for more on why this matters to matters!

Media companies are shifting from traditional ad models to explore new revenue streams, making it vital to find new monetization strategies that also enhance viewer experience. Learn how virtual product placement (VPP) maximizes value for everyone here ⬇️ blog.mirriad.com/how-content-ow…

Excited to see Toyota’s recent campaign with @mirriad achieve 94% The automaker achieved very strong results from their target audience across awareness, favorability, and consideration — highlighting the effect of making an immediate impact with viewers. adweek.com/adweek-wire/to…

Excited to see Toyota’s recent campaign with @mirriad achieve 94% Ad Awareness through our AI-powered virtual product placement! This shows the strong effectiveness of VPP and its ability to make immediate impact with viewers. Thank you @LaurieSullivan! mediapost.com/publications/a…

@mirriad's AI-powered virtual product placement platform is a game changer for auto brands, allowing for 3D models, signage, and video that are virtually integrated at scale within contextually relevant content that drivers love. Our insider tips here: blog.mirriad.com/virtual-produc…

Virtual product placement / ads provide huge value to content owners. For TV networks with 6 to 12 additional ad opportunities per content-hour, @mirriad boosts ad revenue by up to 50% in TV, CTV, and AVOD, and generates new ad revenue for SVOD. madisonandwall.substack.com/p/an-interview…