Natalie @natnuta
sense-making and design Joined June 2017-
Tweets340
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Followers83
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Following780
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Likes1K
Natalie retweeted
Marcus Aurelius wrote this over 1800 years ago: “Do not disturb yourself by imagining your whole life at once.”
Natalie retweeted
You should hire in-house and ditch the agency if your brand operates in chaos. I've told plenty of brands exactly that. Not because I don't think we can do a better job than an in-house team. We can. It's because the way some brands operate doesn't set any agency up to win. Lots of pivots, last minute changes, competing priorities, and creative preferences that are unclear or never written down. If that sounds like your brand, hire in house. Because no matter how embedded an agency is (and we get very embedded) it'll be nearly impossible to set us up for success.
Call my brother a junkie, say he ain’t got no job. Told my old man to leave me when times got hard. Told my mother she’s got to carry me all by herself. Wanna be a woman that can depend on no one else.
Natalie retweeted
Our education system was never set up to make people wealthy. Only to make incredible employees.
The prodigal returns. The light anew. “You are the salt of the Earth.”
إذا حدَّثَ كذبَ، وإذا وعَدَ أخلَفَ، وإذا اؤتمنَ خان.
Don’t listen to strategize, strategize to listen.
Natalie retweeted
Cheap design is only cheap when it works out. When it doesn’t, you pay twice - once for the cheap version, once for someone to redo it.
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