Nichole Robertson @obviousstate

Founder, Obvious State - creative studio & publisher. Author, Paris in Color & Literary Paris @chroniclebooks. Ad agency refugee. Butter addict. Sats stacker. obviousstate.com Joined October 2008

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Nichole Robertson @obviousstate

a week ago

@chsangerhaus @herrmanndigital I've given up on adding our new creative. Keeps glitching and our current ads aren't spending.

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Nichole Robertson @obviousstate

2 weeks ago

@JoeCarlasare Done! Looking forward to it.

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Nichole Robertson @obviousstate

2 weeks ago

@MrCarsonCity @JoeCarlasare You can't copyright a book title.

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𝒥𝑒𝓈𝓈 @worldreads

2 weeks ago

terrible time to have a history degree & pattern recognition skills

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Nichole Robertson @obviousstate

2 weeks ago

@LynAldenContact This is fantastic! Congrats!

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Nichole Robertson @obviousstate

4 weeks ago

And as a creative director who knows many creatives, there is massive frustration with AI infiltrating these photography platforms. Stock image sites that remain focused on human created images could actually flourish moving forward. Most clients don’t want AI garbage especially because it will have to be labeled as such in ads.

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Nichole Robertson @obviousstate

a month ago

Last week a customer wrote to us to tell us there was a typo in our ad. We corrected it. Another person left a comment on the ad a few days later about the typo. WTF? So we corrected it again. A week later the ad is still live with the typo despite it being corrected on the back end.

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Nichole Robertson @obviousstate

a month ago

@recklessventure @herrmanndigital Ditto!

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Nichole Robertson @obviousstate

a month ago

Meta hell articulated pristinely.

David Herrmann @herrmanndigital

a month ago

Meta ads in 2015: 1. Take a photo of product with iPhone. Open Power Editor, launch ad in under 2 mins. 2. Refresh PE and see 1:1 conversions in under an hour, scale within 3-4 hrs. 3. Spend the rest of the day coming up with fun ideas for new offers, new landing page

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Nichole Robertson @obviousstate

a month ago

@nsarao1980 @JoeCarlasare Joe was one of the only ones last fall with a reasonable prediction (130K) and took a lot of heat for that. He was closet by a long shot and is one of the steadiest/realistic voices in the space.

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Nichole Robertson @obviousstate

a month ago

I agree. I listen to spaces daily and was also around during the FTX collapse. What is notable this time around is the lack of that "stacking a fixed supply asset" mentality. Though sentiment was low during Nov 22, there was still the enthusiastic talk of selling chairs to buy the lows. I rarely hear people talking about hard/fixed/only 21 million now.