performance.io @performance_io

At the recent annual #VMA Awards, performance-io Account Director Ian Morris became chair of the Veterinary Marketing Association committee. 👏 This further supports our mission to put the right animal health information at the fingertips of every vet, pet owner and farmer. 🐶🐮

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To celebrate our 5th company anniversary, we had such a fun evening at a vibrant underground cocktail bar. 🪩🕺 It’s been great to reflect on the past years of pioneering #SEO in the #pharma and #healthcare industry and acknowledging all we’ve achieved so far. Onwards! 👊

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Please join us in welcoming our new Account executive, Luke Gordon. 🎉 Luke recently graduated from Nottingham Trent University studying business management and undertook a placement at a pharma company. 🎓He enjoys following his favourite football team, Nottingham Forest.

Happy International Women’s Day to all the amazing women out there! ♀️✊ At performance-io we #EmbraceEquity, continuously striving towards forging a more gender-equal world. Read what some of our employees have to say. #IWD2023

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Please join us in giving Cindy lkie-Eshalomi, our new Content Executive, a huge welcome to performance-io! 🤩 Cindy joins us with extensive laboratory experience from her PhD in Biosciences. ​​🔬 In her spare time, Cindy enjoys playing netball and writing poetry. #newstarter

Please join us to welcome Madeline Sim! Maddie joined our US team as a Senior Group Account Supervisor and is based in Maine. She has 5 years of experience working with various healthcare organisations. Maddie loves travelling ✈️ and trying new restaurants.🍴#newstarter #PIOneer

It's our 5th anniversary! 🎉 5 years from humble beginnings to sector leading with the constant mission to redefine search in healthcare. 🩺💊 5 years of award-winning results, creating impact and disruptive thinking – changing the way pharma sees digital and search.

Sprichst du Deutsch? 🇩🇪 Then this may be your dream job! We are looking for a talented German Digital Account Manager to ensure clients’ work will be delivered to an exceptional standard, on budget and on time. 🚀 Find out more on our careers page: performance-io.com/careers/digita…

Its #NationalLoveYourPetDay Here at performance-io, we love our furry friends, and our Animal Health Division is dedicated to ensuring that pet owners, vets and farmers can all find their online solutions easily! Find the time to give your pet some love.

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Please welcome our new Account Manager Lawrence Ward-Lilley to the team! Lawrence joins with experience as an account executive and also in healthcare and pharma having completed his university placement at AstraZeneca. He enjoys playing hockey in his spare time!

#WorldCancerDay's theme for 2023 is: Uniting our voices and taking action. Spread the word and let’s change the world together! #WorldCancerDay #CloseTheCareGap

1 in 4 of us will experience a mental health problem in any given year. But by talking about mental health, we can bust myths and barriers. #TimeToTalk Day is 2 February 2023 - make space in your day for a conversation about mental health.

We’re on the hunt for a proactive Account Executive who will support our Account Managers with a number of activities from project management to budgeting. Head to our updated careers page to learn more about the role: performance-io.com/careers/accoun…

In 2022 we've seen the removal of the international targeting function in Google Search Console. Previously, this enabled you to choose the region that was most relevant for your site. Webmasters now have to rely on other signals like hreflang and ccTLDs instead. #GSC

While many pharma websites are aimed at educated HCPs, when writing copy for public-facing websites are you considering health literacy? With extra thought about implementing plain language techniques, it’s possible to maximise readability, alongside SEO. 💡 #healthliteracy

SEO is an invaluable marketing channel which ensures that your content addresses topics that people really care about and gets it found on Google, bringing you the ROI you need. If you want to connect with your audience, SEO should be the first step to inform your content.

Time is running out to be part of the first cohort for our Medical Content and SEO Graduate Scheme – open to anyone in the UK with a life sciences background! 🎓 Find out more here: performance-io.com/careers/medica… Applications close on 31 January 2023, so there’s no time to lose!

E-A-T – short for experience, expertise, authority and trust – has become a key part of Google’s ranking algorithms over the past years. In 2022, we learned that Google added another E, this time for ‘experience’ to this core acronym, resulting in an evolution to E-E-A-T. #eeat

Google’s theme of the year seemed to be honing in on ‘helpful content’ with two relevant updates in 2022 that had decidedly minimal impacts on the industry as a whole. We’re certain there will be more updates in the future, some of which we may not find quite as helpful.

2022 taught us that AI is starting to play a much more prominent role in the generation of digital content, with GPT3 now being adopted. As Google tries to keep up with the rise of the machine author, the big question is how will this change Google’s approach to content in 2023?