saastoofresh @saastoofresh
Joined July 2022-
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@NYSportsGuy210 @gunsnrosesgirl3 Healthcare
@justin_abrams1 Never used it for ppt. Its for easy designs like logos. Super accessible
This tweet’s pure shitslop, nobody’s buying this. Someone is paying these bot clowns to pump garbage. Been seeing more of these lately. The like to comment ratio is sketch, accounts are weird. Someone should dig into it—bet Canadian taxpayers are somehow paying for their own shilling
@gregisenberg What would be an example of a micro-lead magnet
@NickADobos Will this be on test flight? Guessing it probably won’t be the app store
ChatGPT down? Couldn’t be me The Hivemind app runs on your phone, works in airplane mode and never goes down Coming as soon as I finish coding it 🧙♂️✨
Like money? Here’s how I would go about cloning a SaaS company to make $50MM+ This whole thing has had to be rewritten for legal reasons. There are things I will omit from this compared to the previous iteration that was hinted at. Please read the whole thing from start to finish and do not skip a single paragraph. Everything here is logic driven and written this way for a reason. Any references to previous endeavours of mine are purely hypothetical and fictitious examples in lieu of empiricisms. Let’s begin. Tools needed: Apollo Instantly Webflow or Bubble Domains Email cleaning tool Alcohol More alcohol ____ Net costs for software: $400 Net costs for alcohol: $200 A note: Everything here applies to mid-mkt or enterprise SaaS. For the most part I dislike consumer SaaS due to churn issues, consumers lacking funds and the fact that you have to rebuild your entire customer base over a three year period. Consumer can absolutely work, I have nothing against it and will no doubt build in that domain in the future. I just believe this to be a better route (for me). My Hypothesis: I like to split the building phase into three digestible steps, they are split depending on the levels of sophistication. Step 1: Rapid validation. I need to validate a concept fast. The concept being that showing a prospect a working prototype should be good enough to understand if there is an opportunity here. This is not a novel concept. Drew Houston did this with Dropbox in 2009 (kind of), please see the citations below. Step 2: Semi Launch: At this stage I like to cobble together something that could actually function for prospects. I would use nocode (more on this later), to build a product which can actually function and plug it into APIs. Note, nocode is not the panacea folks believe it to be. Why? It has huge platform risks, pricing issues and lacks room for product expansion. It should really be a stepping stone to getting the whole thing built out properly, particularly if you want to exit for anything decent. Despite this I have seen M&A deals where SaaS companies using nocode have sold for $8MM - $15MM. Use your own best judgement. Step 3: Hire devs who can actually build the full product. By this stage you have demoed to prospects and validated demand and features to build out. Splashing out cash without knowing the direction that you should pursue is incomprehensibly moronic, please leave this to the VC backed folks. Note: This whole phase should cost sub $10k. There really is no reason to spend silly money on software development until you are both cashflow positive and profitable. How to get inspiration for concepts: Look through places like Acquire.com and find companies up for sale. Filter by ones which are geographically constrained or lack the basic marketing chops to actually scale. Github is also a fantastic place to find esoteric projects which can be marketed towards companies. You will be surprised as to how many ‘builders’ lack the ability to market. I am a marketer to my core. I obsess over finding an edge or indeed an ‘angle’ that no one else is using. Develop your own sauce on this too, if everyone is using the same techniques (this post), then this alpha will eventually erode back to the market beta. About me: I can build better than most. Based on my hypothesis I can cobble something together using nocode tools, outreach by myself and also demo to prospects. I am a one man band who will outgun most VC backed folks. (The standard on this is low). That does not make me infallible, it does not make you inferior. This document is enough to take you to the same level. The Product: Hypothetically, I would find a product that is constrained by geographical externalities and simply move it to a new market. Eg, EU to US. This is not a new concept by any means. Using Webflow I would build out the front end and connect the backend to Bubble (or just use Bubble overall). Using Bubble’s API and webhook section I would paste in the necessary API keys from other platforms and get to work designing (or pay someone). Note: Our aim is to get a working MVP cobbled together quickly to demo to prospects. It should have all the features to work well. Using APIs allows you to borrow core features from other products and implement them in your own SaaS tool. This is not whitelabeling, this is how most SaaS companies are built in the early days. You should be capable enough to build everything out and launch an early version within three to four weeks. At this stage: You should have a frontend which looks slick. Do not listen to these morons telling you that a simple Cardd page is sufficient to send traffic too. It really isn’t. Make it look amazing, if not better than these Y/C folks. A good website is appreciated like lingerie on woman. You should also have a working backend which can be demoed to prospects. They should be able to onboard themselves, even at the enterprise level. (Thank you David Sacks and the bottom up SaaS model). Previously, I have connected this to Wise’s API so I don’t have to deal with Karens (I’m quite the misogynist you see). Optional: You can also build out a referral page where you allow each signup to refer a certain number of new users. Model this out in Gsheets and work out your LTV/CAC ratios or simply use whatever information you have scraped from Acquire etc. I have previously calculated that I could allow mid-mkt/enterprise customers $500 back for each person they refer and still have a profitable CPA. Having a decent knowledge of Ecom, SaaS, IB/PE or any deeply analytical world will give you an edge. I had predicted that 20% of customers would initiate some kind of referral presuming PMF was achieved. Hitting this referral rate alone could be an indicator of PMF in and of itself. Remember: At this point you should have a working mockup with a functional backend. We validate before spending cash on devs. Always remember the Drew Houston approach. Tis a goodun. At this stage, I have previously gone hunting for devs to build out what I believe will be the final product. I had found some folks in Ukraine who could take a no code project and build it properly for sub $10k. I simply wanted a ballpark figure. This is something to keep in the back of your mind, nothing more. You can always continue with step two instead of levelling to step three. Pricing of the product: The easy answer is to simply base this on your competitors. I would still model out COGS, NCPA costs and potentially LTV/CAC if you know your competitors inside and out. Traffic: Okay blue circle, now how about eyeballs. Yes yes, calm down young man. My ICP have historically been middle managers in HR and similar roles. (All women obviously, as HR is the ‘Lady Sciences’). I would go onto Apollo.com and scrape all of the data I could find. I never care about filters. If the emails are good and the offer resonates, people will convert. It’s the same thought process with aff/dr/ecom. Offer is everything. Please remember to clean the emails up to reduce bounces and spam. Campaign setup: I would buy a dozen domains to warm them up, and reduce the chances of spam issues. Load them into Instantly and set up the DKIM, DMARC and SPF records so they point back to the main domain and website. They should all go into an inbox pool to prevent spam. If you are competent, you can use new.superwave.ai. However please do not contact them if you're impoverished or lacking a chromosome. Using Instantly, I like to split campaigns based on targeting different countries and positions held by ICPs. This way we can segment the data and see which countries and ICPs are converting the best. This is the best way to segment data within Instantly. Email Copy: I have previously used Instantly to send a three sequence email. Presuming we scape 8000 contacts from Apollo, we have the following: 8000 (contacts) x 3 (emails) = 24,000 (touchpoints) If you understand your ICP and your offer, it should be easy to sell the true benefits of the product to them. Presuming you're not retarded you should be able to communicate this quickly. No one likes long emails. Speak to your ICPs in their language if needed. Feel free to model out the net emails sent, to reply rates to conversion rates. I would on the grounds that I am a fierce nerd and encourage you to do the same. There are simple guides online which you can mimic. Instantly has some great guides. Feedback from ICPs: At this point, once the emails have been warmed up and sent off, you will now know if there’s demand from your ICPs. They are either interested in your product and wanting a demo or telling you to go fuck yourself (gladly young lady). The last time I used this validation technique, for every dollar spent, I received $0.4 in commitments. This was a failure. Unlike cold traffic there is no way to dial in the marketing, offer or angles. I simply lacked product market fit. I wasn’t sad, just drunk. A point I learnt from @jfbrly (‘Turbo Chad Brains’ to you peasants) and something I would do differently, is to test your email campaigns on another market. EG, if your product is only for the US/UK, then test it on the Netherlands as they have similar demographics, English speaking percentage and broader market dynamics at play. The Conclusion: The last time I tried this, it took me just over three weeks to validate demand for a product. (It would have been less if it didn’t have to warm up the damn emails.) It was just me. No technical cofounder, no team in the background. Working in a cold basement of an old Georgian house. I didn’t work round the clock either. So was this a waste? Important! Think dear anon if this had worked. I don’t have my spreadsheets from the time to hand, but I had mapped out everything including the LTV/CAC and net margins of each new customer. I factored in room for expansion revenue and potential to get NDR above 120% and how to hit the rule of 40. (Got a bit bored waiting for emails to warm up). I even modelled out risks like churn and the probabilistic outcomes of logo churn V. revenue churn (ie. seat contraction). How to mitigate this and fight it with a detailed product roadmap based on further conversations with ICPs. Everything was to be accounted for. Do not let morons and midwits gaslight you into believing you can just half arse this. SaaS on an enterprise and mid market level is tough. More so than any influencer, course seller or folks on Twitter tell you. But, If this had worked? For every $1 added in revenue would have added another $60 in enterprise value. $1 x 12 months x 5x exit multiple = $60. (Don’t fight me over the numbers, these are simply placeholders that vary due to broader market dynamics). I had previously reverse engineered how many people would be using the features within the product based on conversations and [REDACTED] info. Onboarding 50 companies throughout the UK/EU paying $2500 MRR with a LTV of 15 months based on info from [REDACTED], without any expansion revenue would account for the following: 50 companies paying $2500MRR x 12 months x 5x ARR Multiple = $7.5MM in enterprise value Now imagine onboarding 150 companies, whip out your calculator and calculate the enterprise value then. Hint, it’s $22.5MM. And none of this mentions the EBITDA from having a vehicle in this position. 80%+ gross margins and 50%+ profit margins really are quite common. You should know all of this before starting. DO YOU KNOW SEE THE OPPORTUNITY COST IN NOT PURSUING THIS ANON? Three and a half weeks, from start to finish. One autistic slosh-head with no technical training spending just $400 building a mid-mkt/enterprise SaaS product which could have worked. Indeed the odds of this succeeding are actually higher than you might think, particularly if you’re analytical and do the research (like me). Heck I’m a creative type who went to an art school. And yet oh so many of these VC backed folks spend a fortune on building products that nobody wants. Failing cheap and fast is a wonderful way to live and will set you up for success further down the line. So why kill the whole project then? If a campaign or business is not profitable, why continue it? It really doesn’t make sense unless you have a long payback window with a high degree of certainty. First order profitability is a wonderful thing as is not losing money. Hence why this idea had to die. FWIW: The product I’m hinting at was good. There are US/CA companies in the same space, plus demand for it in Europe. However I was simply unable to meet it. Probably something to do with the marketing being off, plus the fact that sales in the UK/EU have very different market dynamics compared to the US. There is a heck of a lot of room here folks. This is not a winner take all market. The best part of the whole process? Had I been VC backed I probably would have continued this venture on the grounds that I had LP dollars to burn. Funding something yourself teaches frugality like nothing else. It really can be a wonderful blessing. Note. I am not some indie hacker living in Bali. Hence why I gun for mid-mkt/enterprise opportunities. These are far more lucrative and can create some serious enterprise value in the long term, not to mention longer LTVs. Learnings: So what's the best way to increase expected value when it comes to this framework? Team up with someone. This was just me. No other team members. Not a soul knows of this endeavour. No IRL friends or family members. Any big tech pals would laugh at this. I have no skill set suitable for big tech (sad), so as a drunk blue circle I simply have to rawdog this. FWIW: I wouldn’t change a thing from this approach. This is Oliver Samwer’s burner account if you haven’t worked it out. If I were to do this today I would find an email sending tool which doesn’t require emails to be warmed up. As well as finding the tool affs use to rip landing pages to rewrite the copy with the help of GPT. This will allow you to spin up mid-mkt/enterprise SaaS products with ease. The backend is always going to be harder, but I’d really hone in on core features from the get go, none of this “oh but does it have a dark mode” bullshit. I would probably demo a working prototype to prospects using webflow/figma instead of building the full thing out, which would save more time. Of late, techies have forgotten the adage about the hacker, hipster and hustler. This is the ideal founding team, minus the hipster (unless you’re going the consumer route, then you need all three). If you had exposure to tech pre-2016, this is something you will know well. So why share all of this? Because most of the folks bookmarking this - *NOT liking - (cheese eating surrender monkeys) - do not have the skills or aren’t autistic enough to do this in such a short timeframe. Heck, you can’t model this out on GSheets, build prototypes or even speak to ICPs and those that do focus on consumer when mid market-enterprise is a better route*. (Yes even in today’s mkt dynamic with seat contraction). Hint*. I’m baiting you into starting something great. Prove me wrong! The world desperately needs more builders. Again, I wish I could share an example of this. But for certain reasons this is no longer possible. Please use your imaginations (yes you have one), to develop your own sauce on all of this. If all of us have the same inputs, then naturally our outputs will also be the same. There are some killers in my DMs who are more than capable and have teams no doubt at their disposal and more resources, and to them I will share anything that will help you win. I’m going to write more about asymmetric bets and how to make more of them in business. Not enough folks on here understand VAR numbers, left tail risks or how to brute force expected value to compound in your favour. Ironically, these posts have the worst engagement. It shows how little you people actually want this compared to generic alpha or shitposting. I also have a really phenomenal post on how to ask your ICPs the right questions (with citations and images) and avoid failure like this little endeavour. Like, retweet and comment “I’m also sloshed” and post below with a photo of who you think runs this account below. Winner (most likes after 48 hours) gets alpha or sauce on whatever topic they desire. I truly hope this helps on your journey. [End of broadcast]
Won't reveal much more - this is how you "build" a (realistic potential) 7-fig+ SaaS in a few days (just as a side project) Will do a handful of these (again, side proj) in Q3 to exit/compound later. Virgin indie hackers & grey vested slave Acquire.com-dwellers in shambles
bro is a legend for this
I was having some issues with my Chrome browser this morning. After a quick Google search, I clicked on the featured snippet from Google's own support forum The info was great, until I reached step 4. I was so shocked, I nearly spit out my matcha latte! @lilyraynyc #seo #google
AOV Order Bump we've custom coded for a client Have seen a take rate of 15-20% on other stores, resulting in an extra $100-200k in (pure) profit. Definitely worth it if you're pushing volume.
@kasper_dolk Huge. Definitely implementing this. I’m guessing by insurance you just mean replacing the product if the customer reaches out?
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