Seth Rexilius @sethrex

Cutting to the chase, one smart, good-looking brand at a time. wonderwild.co Lincoln, NE Joined April 2011

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Seth Rexilius @sethrex

3 weeks ago

Intuition is just as important as intellect, it’s just harder to sell.

The best in the world operate off pure intuition. You can only read so much. You can only think so much. Ask anyone who is the best of the best in their field how they do it and they can't give an answer. They are not being humble or secretive. They themselves do not know.

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Seth Rexilius @sethrex

2 months ago

@fabianarbor @heyblake Love this. How can a studio apply to be in this mix.

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Seth Rexilius @sethrex

2 months ago

They say a first impression takes 7 seconds. Brands have way less. Color, type, mark — they fire before a single word is read. Strong identity is your best salesperson. Works 24/7. Never asks for a raise.

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Zach Greenberg @ZachCPG

2 months ago

Investing in a real packaging designer will get you in the right room faster than an amazing product or pitch deck. Too many founders go shoestring because they saw one outlier story of a founder designing their first label, launching, and selling for a billion. That is the exception. Great packaging will shave years off your trajectory. I’ve seen brands with barely any traction outside of a few product jpegs get into retailer and investor conversations because the packaging made the brand look inevitable. (of course, the product still has to hold up). real packaging work for version 1.0 of your brand usually lives in the $5,000-$20,000 range. spend real money on it early. no one is reading your pitch deck. they are making decisions in ten seconds just looking at your product.

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Seth Rexilius @sethrex

2 months ago

Hot sauce branding & label design. #foodandbeveragebranding #labeldesign #cpgdesign

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Seth Rexilius @sethrex

2 months ago

Branding and label design exploration for a new energy drink.

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Seth Rexilius @sethrex

3 months ago

Working on some fresh mockups for some @onefamilybrew labels using @getkive.

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Seth Rexilius @sethrex

3 months ago

Getting into this whole cigar thing.

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Seth Rexilius @sethrex

3 months ago

Specificity isn't a limitation. It's a magnet.

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Seth Rexilius @sethrex

3 months ago

A haiku for your Friday morning: Brand without a soul Is just pretty camouflage Story makes it stay

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Seth Rexilius @sethrex

5 months ago

I could get lost in Midjourney all day and it’d be a blink.

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Seth Rexilius @sethrex

5 months ago

Brand identity design coming together nicely.

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jacie rexilius @JacieRexilius

5 months ago

Let’s go!

South Dakota Track & Field / Cross Country @SDCoyotesXCTF

5 months ago

This trio put the work in! 🔥 Three new indoor top 10’s in the 60-meters over the weekend. #GoYotes

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Seth Rexilius @sethrex

5 months ago

Who says church graphics can’t be cool?

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Seth Rexilius @sethrex

5 months ago

@bnj @variantui Congrats. Looks awesome, I’d love to try it.

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Seth Rexilius @sethrex

5 months ago

@hugomercierooo Twin

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Seth Rexilius @sethrex

5 months ago

More senior creatives need T.H. courage to say this.

techbimbo @jameygannon

5 months ago

"Designers already know how to make meaningful work. The remaining challenge is helping founders understand that safe aesthetics are not conservative decisions. They are terminal ones."