Rebekah Mays @smallbeks

@MCovBrown @brainfmapp That’s a nice looking timer!

I did a LOT of marketing and sales in Q1 & 2 to get where I’m at now. Still a long way to go to achieve the vision - but the compounding effects are getting more visible.

Been a while since I posted a ghostwriting business update - Here’s what’s up: • client I love signed on for 6 more months of work 😍 • just landed a new LinkedIn ghostwriting client in climate tech 🥳 • experimenting with a backend offer (take proven topics + repurpose to newsletters + blogs)

@laurentayoun Which ones what? :)

Over the past year, I've worked with 7 B2B climate tech marketing teams. But ONE type of content has driven the biggest results: **founder-led content on LinkedIn** Here are the 3 steps a climate founder can follow to get started on LinkedIn.

@laurentayoun Right now, carbon removals! Watched an interesting debate between biochar & DAC.

This week in ghostwriting, I learned 3 key lessons: • Outreach: LinkedIn is much faster than email • Content: I need to take my own medicine & create more • Metrics: Small numbers can still have a big impact. What lessons did you learn this week from building your biz?

Update on my “Sunday sunsets” experiment: I moved these from Sundays to Fridays. I’ve found that taking myself on a business date every Friday is a great way to: • transition to the weekend • process the past week • close open loops And a great way to celebrate progress, big and small.

@Nicolascole77 Seeing this gives me a new appreciation for the lean writing method. @Nicolascole77 How many times have you written about career writing paths before you started this book?

Working on the weekends is not a sin. The past couple months, I’ve embraced a bit of “work overflow.” And this week, I was able to: • launch a lead magnet for a client in the carbon markets • move pending projects through the pipeline • kick off 2 new climate tech content projects And more! Honestly, I’m not sure how I would have done that without some extra hours. Still, I’m glad I can take this weekend off. 😉 Looking forward to: - Making pancakes w my husband - Celebrating a birthday with a good friend - A bit of chill study & writing

What I’m doing differently this week to move my ghostwriting business forward: • Time track important projects • 1 hr per day on outreach • Coworking 4 days Each one = a key habit for productivity and business development.

New tradition: Sunday Sunsets. Each Sunday evening, I’ll take myself on a business date and reflect on: • Last week’s wins • Where I dropped the ball • How I plan to improve Why “sunsets?” The idea was to do this while watching the sunset. (thanks for the inspo @dickiebush) But then I remembered the Netherlands has no sun in the winter, lol. So, the “sunset” is more of an aspirational thing. Do you have any “reflective” routines like this?

@McKinsey Check it out — you can thank me later! mckinsey.com/capabilities/s…

If you're into Carbon Dioxide Removals (CDR), you need to clear your calendar and read this report: "Carbon removals: How to scale a new gigaton industry" from @McKinsey. • Breaks down CDR for business people • Boatloads of great stats & research • The explainer graphics on pages 11-12 are fantastic Seriously — this will be a major tool in my research toolbox.

Want 5 days of actionable tips to grow your personal climate brand? Get my Authority Accelerator for climate tech founders. founderauthorityaccelerator.com

These three steps take just a few hours. Follow them, and you'll be well on your way to learning "what works" on LinkedIn. That way, you can start posting your own great content and fast-tracking the growth of your startup.

Are you a climate founder wanting to grow on LinkedIn in 2025? Follow these 3 creators: 1. @ElenaDoms (76K+ followers) 2. @VoseckyVojtech (142K+ followers) 3. Lubomila Jordanova (150K+ followers) LinkedIn is officially *the* place for climate founders to build their personal brand online. Follow these masters and learn.

When I tell environmentalists I work with climate tech companies, many think I'm greenwashing. But here's the truth: We need dozens of tech applications to reach our massive decarbonization goals in time. For instance: • software to help us track and manage emissions • renewables, grid modernization, and BESS to handle our energy needs • satellites to prevent deforestation and methane leaks • tech-based carbon removals to lock away CO2 for centuries Tech vs nature makes for an easy sound bite. In the real world, we need both.

The best advice I've ever gotten for starting a business (and how it helped me survive 2+ years of self-employment) 2 years ago, I was looking for clients. I'd just quit my job and needed to replace my income. But I wasn't getting responses from my outreach. Nervous, I scheduled a call with a mentor. He asked me how much outreach I was doing. "I send one message a day on LinkedIn," I told him. "ONE a day?" he asked. "Do THREE a day. FIVE a day." I 5xed my outreach. Sure enough, I got two clients the next few months. I survived those first 2 tough years of self-employment. But the biggest lessons I learned is not the exact number of outreach I need to do. It's that: - Oureach & sales are the lifeblood of any business - We can do more than we think we can - What's "a lot" to us is nothing to someone at the next level The key to reaching that next level? Surrounding yourself with people who are already there.