👊Stack for Business @stackforbiz
Hi! Helping #B2B #sales and #marketing professionals build, test and launch #client-driven #campaigns & #propositions Always #StackTheOdds 👊 stackforbusiness.com London, England Joined October 2017-
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#Law firms are reassessing their #marketing #strategy based on new business and client needs. And they are making bold changes. Find out how. bit.ly/3avv9a3
Is how we sell new legal products and services ripe for #reinvention? Our research with #legal buyers shows that #marketing is doing little to drive consideration for new #legaltech products and services. bit.ly/3avv9a3
Changing client needs are putting pressure on law firms to rethink what new solutions, markets and audiences will drive growth. Is now the right time to reinvent your marketing strategy? bit.ly/3avv9a3 #strategy #marketing #growth #reinvention #legal #law #legaltech
#Marketing #strategies have shelf lives. Client goals and pain points change. Company priorities change. Markets change. But are you doing what you’ve always done? Find out how businesses are reinventing #B2Bmarketing. bit.ly/3avv9a3
Marketing Strategies can feel like an immovable mark, but they have shelf lives just like everything else. Find out how #B2B organisations are reinventing #marketing #strategy to support #growth. bit.ly/3avv9a3
80% of #GCs say #marketing doesn't give a compelling reason to consider appointing a new #lawfirm. Here is an opportunity to #reinvent – drop marketing initiatives that haven’t delivered in favour of those that will support your #2025 #growth #strategy bit.ly/2Kpk00c
#Legalmarketing should not be overlooked or undervalued as a lever of #growth. We interviewed 100 #GCs who ranked commercially valuable #marketing as a top 3 factor driving new purchasing decisions. But are #lawfirms delivering? bit.ly/2Kpk00c
Law firm #MPs, formulating their #2025Strategy, were asked at The Lawyer’s Business Leadership Summit: how are you going to win clients away from the competition? After interviewing #GCs, we believe #lawfirms are under utilising a key driver of #growth: bit.ly/2Kpk00c
#Lawfirms say winning work away from incumbents is tough, but critical when a rising market alone cannot drive profitable growth. We asked GCs if #legalmarketing is busting the status quo – challenging perceptions & driving consideration for new law firms bit.ly/2Kpk00c
Demand for new consultancy-led #legal #propositions & cost effective #legaltech will rise as businesses restructure for success post-pandemic. Is #legalmarketing encouraging #GCs to consider purchasing new #innovative #legalservices? bit.ly/31s6yhD
As the #legal market undergoes change, we wanted to know if #marketing is keeping pace. We asked 100 #GCs if #law firms are providing new thinking and actionable solutions, at a time when it is needed the most? bit.ly/31s6yhD
It's been great to speak to #GCs this yr! And despite being told #legalmarketing often fails to offer actionable new thinking, 50% are open to working with new #lawfirms & say purchasing decisions are positively influenced by insightful #marketing :-) bit.ly/31s6yhD
How can #law firms win business in the age of disruption? We surveyed 100 Chief Legal Officers with big marketing budgets for @stackforbiz, who found law firms’ marketing is failing to deliver relevant commercial thinking at a time when it's most needed: stackforbusiness.com/game-changers
There has never been a better time for a #legalmarketing #reinvention! As market disruption accelerates, #marketing is losing it's potency. How do #GCs rate commercial thinking at #law firms? How can marketing support #growth? The Game-Changers' Guide bit.ly/31s6yhD
Are #law firms losing out on #growth? Is #legalmarketing driving consideration for new services and legal tech? What did 100 Chief Legal Officers have to say... bit.ly/3iyWs4b
Is #marketing setting up #law firms for success? In the face of great #disruption, could now be the perfect time for marketing reinvention? We asked 100 Chief Legal Officers... bit.ly/3lgdRQU
Nice retrospective by @TheLawyermag looking at the #growth of the UK's 100 largest #law firms over the last 20 years. But will the path to future growth look different? thelawyer.com/this-is-the-be…
We haven’t seen #b2bmarketing #campaigns stop post #covid19; we’ve seen them stress tested. Does this campaign offer relevant & actionable insight to clients now? Is it aligned with services that are in demand, or does it position us for future #growth? bit.ly/2UmbcKv
How #b2bmarketing is coming back strong post #covid19. Yes, our cofounder @RachaelSEvans eventually turned her 5 minutes on the @BMC_forB2B meetup into a #blog! bit.ly/2UmbcKv
@leorfranks, loved what you said about ensuring #b2bmarketing is aligned with the biz. Nadine, totally agree on shorter planning cycles. David, super surprised & happy to hear #marketing skills are in demand right now! Awesome hosting @DaveStevensNow
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