Karsten Stracke @stracko

Data-driven Marketer, Marketing Executive, Marketing Automation Consultancy, Growth Marketing, Demand Generation Düsseldorf, Deutschland Joined August 2008

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Karsten Stracke @stracko

3 years ago

#MarTech meets #ChatGPT! MarTech's #AI chatbot is the ultimate marketing technology companion. Even in beta, it's already pretty smart. We've tested it with all kinds of questions. Have you? Check it out yourself: okt.to/BFC1aT

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Karsten Stracke @stracko

3 years ago

How do you practice #dataethics? Incorporating data ethics into your processes and culture can help build #trust and manage #risks. Learn more about #bestpractices on how to put data ethics into action here: okt.to/5IlCXW

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Karsten Stracke @stracko

3 years ago

Are you exploiting the full potential of your MarTech Stack? This is your sign to #assess your #MarTechStack again. The overall MarTech Stack can become rather complex when #tools are added over time. Learn more about how to assess it here: okt.to/cByOCd

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Karsten Stracke @stracko

3 years ago

What are the loyalty programme trends for 2023 from an AI perspective? We asked ChatGPT and compared them to our own experience. Here is the result (see image): #Loyaltyprogram #customerreferral #customerretention #marketingstrategy #askAI

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Karsten Stracke @stracko

3 years ago

To ensure the #timeliness of the #data, you should set up #processes for data collection, that guarantee the timely provision of correct and up-to-date information since outdated data can lead to bad decisions. Give @ursblick a shout, to learn more about data management.

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Karsten Stracke @stracko

3 years ago

What are the disadvantages of AI in Marketing? Our partner HubSpot has been looking into this question and aggregated a nice blog about what you as a marketer should be aware of. Have a look: okt.to/nNjxqX #AI #creativity #data #marketing

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Karsten Stracke @stracko

3 years ago

Good customer #engagement is the key to a positive #customerexperience! A successful customer engagement strategy uses customers' behavioural data to identify their interests and with a #CDP you have a 360-degree view of your customers. Follow us and learn more!

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Karsten Stracke @stracko

3 years ago

Nowadays customers don't require engagement, they expect it. Its performance is also directly reflected in the numbers since proper engagement leads to a better CX. Find more takeaways from customer engagement here: okt.to/Vhr9QA #engagement #marketing #takeaway #CX

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Karsten Stracke @stracko

3 years ago

How often do you update your data? Updating your data regularly is crucial to ensure reporting and working with the most up-to-date data across all activities and processes and preventing data-based errors during decision processes. Follow @iundfMT for more. #data #marketing

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Karsten Stracke @stracko

3 years ago

Do you already know the loyalty programme trends for 2023 from an AI perspective? We asked ChatGPT and compared them to our own experience and here's what we found (see image). #Loyaltyprogram #customerreferral #customerretention #marketingstrategy #askAI

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Karsten Stracke @stracko

3 years ago

What are the disadvantages of AI in Marketing? Our partner HubSpot has been looking into this question and wrote a nice blog about what you as a marketer should be aware of when using it. Have a look: okt.to/AC8OB1 #AI #creativity #data #marketing

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Karsten Stracke @stracko

3 years ago

#Identitymanagement is a critical aspect of #digitalmarketing as it ensures the authenticity of users receiving personalized digital media campaigns. Employing a #CDP can aid in this mission as it enables enterprises to acquire, regulate, and preserve #customerinformation!

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Karsten Stracke @stracko

3 years ago

AI is here to stay. It is also changing our marketing world. In certain areas, AI shines, e.g. clean data and creating content, but it still cannot match certain human skills, e.g. creativity and uniqueness. Learn more here: okt.to/Qi2WxS #AI #creativity #marketing

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Karsten Stracke @stracko

3 years ago

How are you generating leads? Creating #lead magnets can be time-consuming but it's crucial to take the time to create relevant and valuable #content to build trust. If you are out of ideas for #leadmagnets you might find some inspiration in this article. okt.to/YRXIQa

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Karsten Stracke @stracko

3 years ago

The quality of your data is crucial nowadays, especially for personalization in digital marketing. Do you know how to measure your data quality? Learn more about the data quality metrics in our series! #data #quality #completeness

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Karsten Stracke @stracko

4 years ago

Have you figured it out? Let us hear your thoughts! okt.to/wG2QD9 #AI #ChatGPT #business #marketing

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Karsten Stracke @stracko

4 years ago

What belongs to a CDP? This is often not clear and depends on your provider. Therefore you need to define your requirements for the use and architecture clearly before you choose your provider. #CDP #marketingautomation #architecture

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Karsten Stracke @stracko

4 years ago

When was the last time you evaluated your MarTech stack? Your MarTech stack is the heart of your marketing and therefore also the key to effective campaign execution. Therefore, it is crucial to evaluate it regularly. #martechstack #evaluation #synergies

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Karsten Stracke @stracko

4 years ago

There should not be any duplicates in your data! Each data record should be individually identifiable. Therefore, it is important to define a primary key (usually an ID number) with which each data record can be identified. #dataquality #duplicates #identifiabilty #marketing

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Karsten Stracke @stracko

4 years ago

MarTech never sleeps and the number of solutions is always growing. Take a look at the MarTech Landscape 2022 from chiefmartech and MartechtTribe and explore the interactive map here: okt.to/HKyzZD #marketingtechnology #martechmap #landscape