typical ♛ @tipicull
loot the empire nyc Joined March 2015-
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@spencepawliw @GillBates_ecom Not AI the original ad is from july 2025, before NB/Sora/Kling 2.0 were even released facebook.com/10006657575147…
Hilarious how a few weeks after VCs railed against ads the first one person billion dollar company was created solely with paid ads
One person billion dollar company has been achieved: @galligator
@ccmembersonly @_Rian_Stone I still have his blog archives somewhere
Me except they were actually successful
Jr media buyer gets hired by 9 figure brand Brand hands them sizeable budget to test some campaigns Campaigns fail. Jr media buyer fired. Jr media buyer changes bio "Have run thousands in spend for 8 and 9 figure brands - book your call!" Ultimate grift.
Had ~5 close friends growing up that all went to Ivies and ended up in banking, private equity, hedge funds or venture capital. Close friends, not just guys I knew. All had perfect test scores and GPAs and were generally more well rounded than everyone else This was at a public high school, where everyone was middle to upper middle class. No trust funds, powerful families or prior connections. Got in thru raw talent and willpower. $200k+ household income was the top of the line here HS class had a class of 500 and 10 would go to Ivies every year, and it was a feeder for an in state top 20 college. Another 100+ kids went there Thing is you can't force this. The environment helped, but you either have it or you don't. The kids who tried to optimize for GPAs and test scores would fail if their heart wasn't in it. The kids that succeeded saw their college placement as part of their identity - there was no other option but to succeed Point is your environment while young is incredibly important. This is the type of stuff that sets you up for life. Also why majority of high net worth types send their kids to private schools This isn't unique to academics, the top high school football & basketball factories (IMG, Mater Dei, Oak Hill) operate in a similar way. Put all the best players in the state and country together, work them hard and see who survives. Cream of the crop gets scholarship offers to the top D1 programs This is also why my kids will to go Exeter
Did/Do you attend a top university (call it top 25 on the US News rankings)?
When I first moved to NYC my first place was this apt in this shady part of chinatown (it was rat infested) Mattress on the floor phase pulling 16 hour days doing everything under the sun 🤣🤣
I've basically DJed everywhere in this city at this point. Tao, 1oak (when it was around), dive bars, tourist trap rooftops, etc It's starting to get old, probably time to retire from the game soon
Running a tiktok ad account recently: $1M-$1.5M spend/month 6-8x ROAS All creatives are influencer/UGC style stuff Well known supplement brand w/ a really strong offer
@CrespoTheThird Have moved off it since new customer rate for ASC has been low - depends on account though
What's currently working on FB for me: ASC heavy. Stacked with 5+ creatives or isolated with 2-3 to push as much scale as possible on winners. Multiple ASC campaigns per offer. ASC with cost caps. Setting cost cap to slightly above targeted CPA Scaling with 1 ad per ad set on BAU campaigns. Forcing spend on winners VSLs: framing hooks as a question that introduces a problem, and answering that with a solution within the first minute of the ad. This has become the de-facto testing strategy for ads Stuff that isn't working: Bid multipliers
@gioblaze0069 Some offers like Tony Horton's ran broad. But Gundry was mostly running interest targeting
Here's how Gundry/GH optimizes their offers: -1 ad account per offer (Gundry has like 8) -1 pixel per offer -20+ VSL ads on FB -1 day click -bid caps & ASC -detailed targeting, almost no broad outside of ASC cont
I just spent over $300 on Gundry products so I could show you this BADASS DR FUNNEL Come with me as we explore the deep, hidden secrets of this infamous cold traffic supplement brand... -Perfect VSL offer -Surprise quiz -Insane product page -Obscene upsells 🧵⬇️
@sinomids @tahmmygiovanni I worked there? Multiple guys you follow have met me irl
@tahmmygiovanni It was usually in different Abo audiences. 50% VV was probably most used. Lookback was usually 90-365d, think best performing was 180+ Just not enough ppl in the 7-14d VSL VV audience to scale
@tahmmygiovanni VSLs and usually it was the control. Images and short form vids never worked for any of their offers
source: ran one of Gundry's offers last year on FB, also ran Badlands Ranch and a few other GH offers
-20% on ASC, shifts depending on performance -lots of lifetime budgets -99% ABO -scaling thru 1 ad set 1 ad -retargeting MOSTLY thru video viewers, pennies for ATC/IC -majority of spend is on FB, every offer is scaled thru there + VSLs
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