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Today's tips for Wednesday, July 22. * AI visibility becomes a ‘topic-level game’. * Digiday on AI spending’s accountability phase. * Amazon standardizing AI’s programmatic infrastructure. * OpenAI ad revenue narrative. * LLM developments: Microsoft, Mistral expand partnership; Google updates Gemini Flash, more; Meta testing new app. * AI becomes part of the agency team, reports Ad Age. * Spotted in the wild: Google gen AI controls. * More: Hotels on Google Search; Profound's MCP; Salesforce on agentic commerce search; Anthropic's marketing; Pacvue's commerce report. Read: tipsheet.ai/news/ai-visibi…

Today's tips for Tuesday, July 21. * Vendor ecosystem powers OpenAI Ads. * Google expands PMax into local services. * Meta's Incremental Attribution gains ground. * LLM developments: Stratechery on Chinese models; OpenAI on safety; Alibaba's new entrant. * Skai’s Vignieri: Trade, performance budgets begin to converge. * Advertising splits into two architectures, writes Chalice’s Heimlich. * Amazon expands omnichannel measurement. * Universal Commerce Protocol expands into food ordering. * More: Beehiiv's programmatic strategy; Meta’s MCP for devs; Criteo CEO on DMEXCO podcast; Stagwell's curation product. Read: tipsheet.ai/news/vendor-op…

Today's tips for Monday, July 20. * Meta Ads maps commercial intent with AI. * Why Google and Meta backed AppsFlyer. * The economic value of search referrals. * LLM developments: OpenAI's 'scorecard'; Meta's cloud hiring plans; an AI OS for fintech. * Earnings calendar: key reports ahead. * Bayer explores predictive media buying. * People moves: The Trade Desk in-housing marketers. * Agency buys AI creative intelligence. * More: Agentic media buying op-ed; Evertune AI challenges Profound; Instacart acquires for in-store intelligence; Dollar Shave Club's gen AI creativity; Google AI Overviews adds 'Top Stories.' Read: tipsheet.ai/news/meta-comm…

Today's tips for Friday, July 17. * Uber is building its intelligence business. * Q&A: Google talks Buyer Direct and open beta expansion. * Apple hints at broader ad ambitions. * The second golden age of search. * LLM developments: Kimi K3; Google video updates; DoorDash CLI and AI agents. * The next GEO battleground: Accuracy. * Product feeds become the creative — see new ChatGPT ads. * Earnings, AI and ads: Netflix and Publicis Groupe. * More: Stagwell's AI media curation marketplace; EU orders Google to share search data; Georgia-Pacific in-housing; Retail Media and content; Omnicom retires Kinesso and Annalect brands. Read: tipsheet.ai/news/uber-adve…

Today's tipsheet interview for Thursday, July 16. Michael Barrett, CEO of @magnite, discussed how AI is reshaping the company's long-term vision for the sell-side platform and its role in the future of advertising. Topics include: * Magnite's role as AI reshapes advertising * Why the company sees orchestration as the next evolution of the SSP * Every buyer and publisher having AI agents * AI's potential to create a "golden age" for connected TV * The path to protocol-based and agentic advertising * Why one-to-many agentic buying represents the industry's tipping point * How conversational media could fit into the programmatic ecosystem * The strategic importance of sell-side decisioning * What Walmart's partnership says about the future of retail media * How Magnite is measuring success in the AI era Read: tipsheet.ai/technology/mic…

Today's tips for Wednesday, July 15. * Ad Age on forward-deployed engineers at PMG. * Google Images becomes a discovery surface. * Measurement moves to the infrastructure layer at Pinterest. * Raptive is compressing the vendor stack. * LLM developments: Frontier AI standards; Claude for teachers; AI labor. * Publisher bets against scale. * Netflix expands the recommendation engine, says Eric Seufert. * PubMatic refocuses OpenWrap. * People moves: Marketing execs join adMarketplace, Strategus. * More: Startup targets how AI uses publisher content; IAB Digital Video Ad Spend & Strategy Report; eMarketer AI ad spend data. Read: tipsheet.ai/news/forward-d…

Today's tips for Tuesday, July 14. * Google's Buyer Direct and DSPs. * AI moves decision-making to the auction, writes Nate Woodman. * Marketers are becoming validators. * SPUR is standardizing AI content measurement. * LLM developments: Meta expands its Louisiana data center; AI and the next labor shortage; Older workers adapt to AI. * Forecasts diverge sharply on OpenAI ads. * Opinions from Keith Petri, Abigail Niziankiewicz and Spencer Morris. * People moves: The Trade Desk CEO Jeff Green appoints new board member. * More: Michael Kassan on agency opportunity; VideoAmp, Nielsen ONE pull out of MRC Accreditation; JWX’s QuantumPath positions for agentic media buying. Read: tipsheet.ai/news/google-bu…

Today's tips for Monday, July 13. * Governance: From privacy to sovereignty. * LLM developments: Apple sues OpenAI. * New Street’s Dan Salmon: ChatGPT commercial intent in focus. * Custom Audiences expand ChatGPT inventory says Steven Liss. * Marketecture Podcast: What if OpenAI bought Criteo. * Velocity co-founder on AI apps and the mobile gaming playbook. * Gemini gains share as AI usage expands. * Digiday: AI’s scale and creativity trade-off. * More: Manus unwinds from Meta; Kickbacks lead to life sentence; Adform on agentic ads standards; UCP and SEO. Read: tipsheet.ai/news/privacy-p…

Today's tips for Friday, July 10. * OpenAI scales ads with reseller model * LLM developments: Meta Model API; ChatGPT Work; Anthropic campaign; Fidji Simo steps down. * Google addresses AI provenance. * Cloudflare defaults AI crawlers to 'off.' * Startup targets AI costs with ad revenue. * World Cup tailwinds and Google Search. * Closing the loop for outcomes in healthcare. * Amazon touts enterprise AI transformation * IAB standardizing media for machines. * PubMatic pushes for "premium" mobile inventory. * More: Snowflake on marketers’ AI context layer; Ad Age on Anthropic campaign; Ask YouTube search; TvScientific measurement partners. Read: tipsheet.ai/news/openai-re…

Today, I shared with the OpenAI team that I have decided to leave my full-time role at OpenAI and transition to being a part-time advisor. Three months ago, I had to go on medical leave after a severe exacerbation of a chronic illness I’ve lived with for seven years. During that time, it became clear that the road to recovery would be much longer and more complex than I had anticipated—and that I needed to focus on it fully. When I went on leave, many people told me I was courageous for prioritizing my health. The truth is that I am only making this decision now because I failed to make it many times before. Over the years, doctors, friends, colleagues, and loved ones encouraged me to slow down. Two years after I got sick, Facebook offered me the opportunity to take a full year of medical leave. I didn’t even pause to consider it. I immediately said no. At the time, Zuck told me I should play the long game. I wish I had listened. Looking back, I realize that a lot of what made me successful also made this decision incredibly difficult. I grew up believing that opportunities were precious and that when they appeared, you grabbed them with both hands. That mindset carried me from a small town in southern France to opportunities I never could have imagined. By the time I turned 40, I had already gotten to do more than I’d ever dreamed possible as a kid growing up in Sète. I love building. My work has always given me a deep sense of purpose. OpenAI in particular felt like a role that my entire career had been building toward, which made this decision even harder. But what I’m learning now is that grit and endurance are not the only skills required to have impact over decades. Sometimes the harder thing is to stop, listen, and trust that taking care of yourself today makes it possible to contribute for much longer tomorrow. This experience has also strengthened my conviction about why this work matters. It has been a jarring experience to spend my days helping build the future while simultaneously navigating a disabling disease that still has no cure. Over the last seven years, I’ve spent countless hours in doctors’ offices, dealing with symptoms, treatments, insurance, uncertainty, and all the invisible work that comes with being a patient. Like millions of others living with chronic illness, I’ve experienced firsthand how difficult healthcare can be to navigate, even when you have every possible advantage. More than ever, I believe that some of the most important opportunities for AI lie in helping people solve real problems in their daily lives: their health, their finances, their time and the everyday burdens that shape human experience. In particular, curing disease is the most important thing AI could accomplish. I’m excited to continue working towards cures through OpenAI but also through my work with @ChronicleBioAI and @CODA_research. I’m deeply grateful to @sama, @gdb and the OpenAI board for their support during this time and for offering a way for me to continue contributing to the mission without sacrificing my chances of recovery. I’m also so thankful to my team and the many extraordinary colleagues I’ve had the privilege to build alongside. For now, my focus is recovery. But my belief in the potential of technology to solve deeply human problems has never been stronger.

Today's tips for Thursday, July 9. * MRC tackles ‘black box’ measurement. * LLM developments: OpenAI intros GPT‑Live; WSJ on 'AI Superfans'; Mistral launches model for robots. * Meta standardizes AI provenance, a.k.a. AI disclosure. * ChatGPT Ads get Custom Audiences, not retargeting. * AI drives creator discovery, says Adweek. * Vrbo marketers 3-5x more efficient with AI. * Pacvue prepares retail media for AI. * Profound on selecting the ‘prompt portfolio.’ * AI productivity versus ‘Spam Factory.’ * Opinions: Andrew Lipsman, Eric Seufert, Adam Epstein and Ben Thompson. * More: New IAS CEO interview; IAB Europe on spend trends; Cloudflare's Monetization Gateway; Adobe Ads' custom algo product. Read: tipsheet.ai/news/black-box…

Today's tips for Wednesday, July 8. * Meta brings Muse Image to advertisers. * LLM developments: Managed Agents in Gemini API; Anthropic on Language Models; Microsoft replacing OpenAI, Anthropic. * Vista's next platform starts with Criteo? — source: Reuters. * On that note... PE wants to sell. * Strategus providing AI simulation for ad campaigns. * New CEO at ad verification firm IAS. * Sam's Club bets on membership intelligence. * Boostr on AdCP agentic media buy. * Walmart-Vibe reaction: AI lowers the cost of buying media. * More: Google Search's creator analytics; Dollar Shave Club’s AI bet; Beauty brands ahead of AI curve; European Media Marketplace formed; tvScientific CEO Jason Fairchild on Cannes, performance marketing. Read: tipsheet.ai/news/meta-muse…