Veronica V. Sopher @vsopher
Past-President TSPRA | Award-winning Visibility Strategist with a passion for public ed, customer service training, storytelling & creating synergy! veronicavsopher.com Joined March 2009-
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Culture is not what a district says about itself. It is what employees say when no one from leadership is listening. And families can feel it either way the moment they walk through the door. #K12Leadership #SchoolCulture
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That answer is your real recruitment campaign. #K12Leadership #EmployeeExperience
If your district posted a job opening tomorrow, how would current employees describe working there in a text to a friend?
Your front office staff go home. Your website does not. At 9pm, families are forming opinions about your district based only on what your website offers. Is what it offers building trust or quietly undermining it? #K12Leadership
A district can publish everything a family needs and still have families who feel uninformed. The problem is not always the content. It is the access. Good communication is not about how much you share. It is about how easy it is to find. #K12Leadership
Pull up your district website on your phone right now and try to find enrollment information. What families experience on mobile is often completely different from what leadership sees on a desktop. #K12Leadership #DigitalExperience
Ask someone who has never visited your website to find kindergarten enrollment information. Do not help them. What they struggle with is what every prospective family struggles with. What do you find?
Before a family ever calls your district, they have already formed an opinion. It started on your website. Is your homepage built for the families trying to enroll or for the staff who already know where everything is? #K12Leadership #WebsiteStrategy
"It depends on who picks up." That was a communications director's honest answer when I asked what families experience when they call. That gap is costing more than any billboard. It is also completely fixable. #K12Leadership #CustomerService
Small interactions. Lasting impressions. #K12Leadership #CustomerService
There is a voicemail in your district's inbox right now. A parent waiting on a callback is a parent forming an opinion about whether your district values their time.
A superintendent told me her district communicates constantly and families are still leaving. The problem is not the message. It is the experience families have every time they interact with someone from the district. Those moments are your real marketing. #K12Leadership
Have you mystery-shopped your own enrollment process? Tested it on a phone? Asked new families what it was really like? The Enrollment Experience Audit answers these with 35 questions across 7 domains. 30 min, one clear picture. Free, link here: veronicavsopher.myflodesk.com/enrollment-exp… #K12PD
Independence was never just a declaration. It was a commitment to build something collective and worth sustaining. Public education carries that spirit forward. To every educator doing that work this summer: thank you. Happy 4th. #K12Leadership
Enrollment declining but no one can say why? I built the Enrollment Experience Audit: 35 questions across 7 domains, from your website to your front office to a family's first weeks. Get a clear score, not a guess. Free, link here: veronicavsopher.myflodesk.com/enrollment-exp… #K12Leadership
DM me before July 31 and let's get your district on the calendar. #SummerPD #K12Training #DistrictLeadership #BackToSchool #SchoolLeadership
You have one month left to lock in summer pricing. I do not say that to pressure you. I say it because I want you to be the district that trained, not the one that waited.
I want to tell you about two districts. Both were dealing with enrollment challenges heading into last school year. Both had good intentions. Both had leadership that genuinely cared about their communities.
Leander ISD @LeanderISD
19K Followers 491 Following Official @LeanderISD account | #1LISD | Here to connect & tell our story. Social media guidelines & rules of engagement: https://t.co/qmJLxo1zSW
Dr. LaTonya M. Goffne... @drgoffney
30K Followers 8K Following Every Child Deserves a Future Filled with Hope & Possibility | President, AASA | Superintendent, Aldine ISD | Champion for Public Education | Hope dealer
Sherese Nix @sherese_nix
18K Followers 16K Following Former Executive Director of Communications & PR, Garland ISD. 🔺🐘 Former Principal & life-long learner. Dillard University-HBCU - Married to Eben Conner 😍
AnnaForLISD @AnnaForLISD
1K Followers 980 Following I am proud to be your Leander ISD Board of Trustee for Place 4. #AdvocateLikeAMother
Fort Bend ISD @FortBendISD
54K Followers 585 Following #FBISD exists to inspire and equip all students to pursue futures beyond what they can imagine. https://t.co/24wSgzru3Q
Dr. Martha SalazarZam... @m_salazarzamora
9K Followers 4K Following Superintendent Tomball ISD,2023 Texas Superintendent of the Year,2024 National SOTY Finalist,TASA Past President,TCWSE President - Glammy Arya Aurelia Callegari
Sarah Grissom, Ed.D. @sagrissom
2K Followers 1K Following
Mark Koller @KollerTX
3K Followers 981 Following Father, Husband, Principal, Wrangler, Public Education Advocate - Wreck ‘Em
Principal Steve @steve_principal
3K Followers 2K Following #FalconsNest FPMS Principal, Former Elem. Principal, Husband,Father,Dog Lover, Guitars, Best of the Best by Hill Country News, WH Champion of Change, Red Raider
Dr. Paula Patterson @PaulaPatterson
7K Followers 1K Following Superintendent of Schools | Proverbs 31:25
Dr. Erika Cruz @EriCruzLISD
704 Followers 666 Following Proud Principal of Danielson MS 🏫 Grateful Mama to a boy named Jules🧩 Fierce advocate for teachers 👩🏻🏫
Heather Robbins @hrobbinsPHE
836 Followers 667 Following Proud principal @PHEHuskies. This is my personal Twitter account. #get2PHE
Jill Siler @jillmsiler
7K Followers 5K Following Leader l Author I Speaker ~ Author of Thrive Through The Five ~ https://t.co/2bDqvaG0si Deputy Executive Director for Professional Learning for @tasanet
𝒯𝒾𝒻𝒻𝒶�... @DrTiffanySpicer
3K Followers 1K Following Christian | Mother | Educator | Passionate | Influencer | Servant | Equity & Access | Capacity Builder @WacoISD Superintendent #InspireExcellence #UT #TAMU
Dr. Porsha Dudley @PorshaDudley1
3K Followers 2K Following Wife, #BoyMom 💙💙, Ed.D., Regional Coordinator-School Improvement, Former Elementary Principal, 💗AKA💚
Believernomics @Believernomics
10K Followers 8K Following Believer, TEDx speaker, host of the 11th Thing Podcast, student of leadership, Institute of Leadership Fellow, mentor, multi-award winner and nominee.
Anne @strang_anne16
2 Followers 75 Following
DR. ᑎORᗰᗩ ᗰ�... @nvmtz
600 Followers 479 Following Director of Marketing & Communications @ RISD/ #UHCL Professor / Mama to Chloe & Xander/ Wife to @samnmtz / #destinationRISD/ #TAMU / #UHCL
tamir_janis @janis2221222
39 Followers 709 Following no matter what you do , make sure you overcome depression
sude naz @claiiret28t
3 Followers 390 Following
Danny Steele @SteeleThoughts
115K Followers 11K Following Educator / Motivational Speaker / Leadership Coach / Author / I love students, teachers, culture, leadership, and public education. That’s what I post about.
Victor @WattsFoundation
197 Followers 255 Following Having lived in the United States for ten years, an architect runs an architectural firm and strives to be a disciplined individual.
Eric Koester @erickoester
26K Followers 9K Following Author of 7, Father of 3, Founder of https://t.co/zHN974fKpt | Professor @Georgetown | Join Our Exclusive Community of 2,500+ Modern Authors & Writers
Parker Kuehn @kuehn_parker176
0 Followers 105 Following 🇺🇸💪 🐺| I help busy professionals and parents reach peak performance 🐺| Don’t stress let’s rebuild 🐺| 600+ Clients transformed ✉️| Dm “NERD” to start! 🤝
Jason @derrickpwhitehe
4 Followers 92 Following 8 Fig Coach Helping Biz Owners Hit 8 Figure$ Learn The Funding Art👇👇
Coach Reagins @CoachReagins
5K Followers 5K Following Head Football Coach/Athletic Coordinator @RoyalFootball4 Central State Univ.🏈 Alum 2 x NAIA National Champs ;2x State Champ Texas 6A R.O.C.K Mentor 2026~🎓MBA
Regional Advocacy Dir... @RYHT_WestTX
26 Followers 90 Following Classroom voice. Capitol view. Championing 5.5 million Texas students because public education is the future of the Lone Star State.
Driggers Eric @iamericI2
369 Followers 6K Following The beauty of the world lies in your imagination. who loves hiking and camping.🇺🇸
Todd Whitaker @ToddWhitaker
147K Followers 54K Following Focus on Leadership, Teaching, Motivation. Written 65 books inc What Great Teachers Do Differently, Shifting The Monkey, Your First Year, School Culture Rewired
Claudia Barros @ClaudiaEBarros1
31 Followers 342 Following Executive leader | 20 yrs experience in operational planning, executive training & innovation | Team builder | Passionate about driving change & growing leaders
Cherish Pipkins @CherishPipkins
2K Followers 845 Following Learner🤓, Leader💪🏾, Lover of all that's excellent, Exec. Dir. of HR, Former PrinciPAL , Solution-Seeker, Culture-Creator, SMU❤️💙AKA💗💚
Berzayda Ochoa @BerzaydaOchoa
843 Followers 787 Following
Dr. Dana Arreola @DanaArreola5
3K Followers 1K Following Superintendent of Schools-Gonzales Independent School District
Michael Lange @lange_mich2862
6 Followers 155 Following
Melissa Ramirez, PhD @melrenram
29 Followers 127 Following Wife, Mom, Teacher, Bilingual Educational Diagnostician, Director of Special Populations, ALAS Cohort XV
madi💗 @madiqtjz
14 Followers 102 Following 18 🎨 spam acc /: made spicy page... and i need someone to make content with ⇣
AnneLeal @AnneMLeal
404 Followers 392 Following Bilingual Educator advocating for equity and inclusion | Committed to empowering diverse communities and ensuring access for ALL!
Henry @SanterreSimon
2K Followers 2K Following I'm trying my best to be the best version of myself, everyday, I create the life I love.
Wallington musk @MuskWallin32866
19 Followers 460 Following JOIN ROCKET GROWTH MINING INVESTMENT, WITH VARIOUS HIGH-PROFILE VENTURES
Dr.Keri Launius @kerilaunius
657 Followers 1K Following Child of God, Wife, Mother, Champion for Education, BLESSED!
Chris Steinbruck @ChrisSteinbruck
5K Followers 4K Following FLOUR BLUFF • PADRE ISLAND • NAS • CCAD Flour Bluff ISD Superintendent
Ashley Yancy @anyancy13
749 Followers 755 Following Proud Curriculum Assistant Principal 📚| Leading in Education | IU Hoosier ❤️🤍 | Believer ✝️ | Sephora Lover 💫 |
Thomas Lawson @thomas_law43530
351 Followers 2K Following
mommaca$h @MarcyCashion
180 Followers 446 Following Wife/ Momma to Mitchell, Claire and Patrick/ ARD Facilitator Ridge Point High School- FBISD/ DHS ‘90 UMHB ‘94 HBU ‘00
Al A. Rodriguez @alarodriguez1
197 Followers 342 Following I’m just sharing educationally related info to encourage thought and dialogue. You can formulate your own opinions.
Mr Xspace @xspace_mr
1K Followers 7K Following Founder, CEO and chief engineer of Spacex CEO and product architect of Tesla, Inc. Owner and CEO of Twitter President of the Musk Foundation
State Library of Kans... @LibraryofKS
1K Followers 806 Following Providing guiding knowledge, relevant material and limitless possibilities to the state of Kansas.
Lizette Ramirez Caste... @lizcastelline
256 Followers 195 Following Educator #NosotrosSomosChannelview |Sarah & Anthony’s Mom| Psalm 91:2 🙏🏼|Be Kind| Mi Corazon late en 2 Idiomas 🇲🇽 🇺🇸
Leander ISD @LeanderISD
19K Followers 491 Following Official @LeanderISD account | #1LISD | Here to connect & tell our story. Social media guidelines & rules of engagement: https://t.co/qmJLxo1zSW
Dr. LaTonya M. Goffne... @drgoffney
30K Followers 8K Following Every Child Deserves a Future Filled with Hope & Possibility | President, AASA | Superintendent, Aldine ISD | Champion for Public Education | Hope dealer
Sherese Nix @sherese_nix
18K Followers 16K Following Former Executive Director of Communications & PR, Garland ISD. 🔺🐘 Former Principal & life-long learner. Dillard University-HBCU - Married to Eben Conner 😍
AnnaForLISD @AnnaForLISD
1K Followers 980 Following I am proud to be your Leander ISD Board of Trustee for Place 4. #AdvocateLikeAMother
Fort Bend ISD @FortBendISD
54K Followers 585 Following #FBISD exists to inspire and equip all students to pursue futures beyond what they can imagine. https://t.co/24wSgzru3Q
Dr. Martha SalazarZam... @m_salazarzamora
9K Followers 4K Following Superintendent Tomball ISD,2023 Texas Superintendent of the Year,2024 National SOTY Finalist,TASA Past President,TCWSE President - Glammy Arya Aurelia Callegari
Sarah Grissom, Ed.D. @sagrissom
2K Followers 1K Following
Mark Koller @KollerTX
3K Followers 981 Following Father, Husband, Principal, Wrangler, Public Education Advocate - Wreck ‘Em
Christie Whitbeck @FBISDSupe
3K Followers 28 Following
Principal Steve @steve_principal
3K Followers 2K Following #FalconsNest FPMS Principal, Former Elem. Principal, Husband,Father,Dog Lover, Guitars, Best of the Best by Hill Country News, WH Champion of Change, Red Raider
Dr. Paula Patterson @PaulaPatterson
7K Followers 1K Following Superintendent of Schools | Proverbs 31:25
Fort Bend ISD Police ... @FBISDPolice
4K Followers 255 Following The Official Twitter Account of the Fort Bend ISD Police Department. This account is not monitored 24/7. Call 9-1-1 for Emergencies.
Jon Gordon @JonGordon11
285K Followers 2K Following 18x Best-selling author of 30+ books including Energy Bus, Power of Positive Leadership, The One Truth. Clients: Rams-Jaguars-In-N-Out Burger-Dell-Heat
NSPRA @NSPRA
9K Followers 421 Following National School Public Relations Association I The leader in school communication. NSPRA Social Media Guidelines https://t.co/wXwXrphEog #SchoolPR
Jill Siler @jillmsiler
7K Followers 5K Following Leader l Author I Speaker ~ Author of Thrive Through The Five ~ https://t.co/2bDqvaG0si Deputy Executive Director for Professional Learning for @tasanet
𝒯𝒾𝒻𝒻𝒶�... @DrTiffanySpicer
3K Followers 1K Following Christian | Mother | Educator | Passionate | Influencer | Servant | Equity & Access | Capacity Builder @WacoISD Superintendent #InspireExcellence #UT #TAMU
Dr. Porsha Dudley @PorshaDudley1
3K Followers 2K Following Wife, #BoyMom 💙💙, Ed.D., Regional Coordinator-School Improvement, Former Elementary Principal, 💗AKA💚
TASAnet @tasanet
23K Followers 1K Following The professional association for Texas school superintendents and other administrators. We support school leaders across the state! #InspiringLeaders
Dr. Rhonda Mason @RhondaMason14
3K Followers 1K Following Grounded in purpose and guided by a clear vision, she leads with both strategy and heart—committed to creating lasting impact in every community she serves.
Michael Webb @Michael_A_Webb
2K Followers 2K Following Husband, Dad. Tascosa High, A&M-Kingsville, Sam Houston State, Universtiy of Houston. Tomball ISD.
Dr. Sanders- Principa... @DrSanders9
506 Followers 232 Following Wife, Mother, Educator 💕 Striving for my students to know & connect with their personal talents to dream, plan, and become all they inspire to be🖤💛
Montgomery ISD @MontgomeryISD
5K Followers 177 Following #WeAreMontgomeryISD... #WeAreBears and #WeAreLions. #ALLin for student excellence, every day, to #BePremier. Home of State Champions. Official account of MISD
Coach Reagins @CoachReagins
5K Followers 5K Following Head Football Coach/Athletic Coordinator @RoyalFootball4 Central State Univ.🏈 Alum 2 x NAIA National Champs ;2x State Champ Texas 6A R.O.C.K Mentor 2026~🎓MBA
Cherish Pipkins @CherishPipkins
2K Followers 845 Following Learner🤓, Leader💪🏾, Lover of all that's excellent, Exec. Dir. of HR, Former PrinciPAL , Solution-Seeker, Culture-Creator, SMU❤️💙AKA💗💚
Rose Saldaña Pearson @educategalore
3K Followers 2K Following Proud Superintendent of Carrizo Springs CISD. Mother. Wife. Doctoral Student. Advocate for ALL students.Tweets=my own #LatinaLeader #Community #Wildcats
Crystal Romero-Muelle... @Crysrommuel
2K Followers 3K Following Texas Public School Educator focused on the right to a quality public education for all students & an equal opportunity to reach their full potential in life.
Dr. Sandra Calzada @SCalzada08
455 Followers 215 Following Director of Leadership & Talent Development. Advocate for K-12 public education. TCWSE Region XIX Exec. Board - Past President, RYHT Harvard Alum
TALAS_EPTX @TALAS_EPTX
659 Followers 291 Following Empowering advocates in the El Paso area (Region 19) by building capacity in educational leaders that will impact all students in the region.
Dr. Dana Arreola @DanaArreola5
3K Followers 1K Following Superintendent of Schools-Gonzales Independent School District
Rosa Elva Hernandez @REHdz79
2K Followers 5K Following Proud Mom😃Devoted Wife😃MasterCoach😃 Consultant 😀 CEO of P & R Educational Solutions LLC & Creations by Xochitl Hernandez LLC😃KeyNoteSpeaker😃
Veronica Vijil @VamosVijil
2K Followers 2K Following Superintendent Emeritus of Seguin Independent School District
Marisol Rexach, PhD @MarisolRexach
180 Followers 133 Following
Angela Fitzpatrick, M... @AngelaFitzpatr3
514 Followers 774 Following Karnack ISD Superintendent| Wiley & LeTourneau Univ. Alumna| Liberty Univ. Doctoral Student| Wiley Univ. Trustee| TASA Leadership Team| Wife, Mom, Grandmother
Sheila Adams @SheilaAdamAISD
122 Followers 61 Following
RightAtSchool @RightAtSchool
732 Followers 593 Following Right At School provides meaningful before and afterschool programs to inspire a love of learning, support schools, and give parents peace of mind.
Mayor Sonja A. Brown @MayorSonjaBrown
531 Followers 705 Following Mayor - Glenn Heights TX - Moving From Good to Great While Reaching New Heights! @sonjaabrown.bsky.social 🦋
Victoria Brinkman @vbrinkman34
470 Followers 639 Following Basketball Wife| Girl Mom x2| Principal| Forever LSU💜💛| DST🔺| Lifelong Learner 📚
Lori Rapp @loridrapp
5K Followers 2K Following Mom, Wife, and Proud public school educator serving as the Lewisville ISD Superintendent.
Sherree Johnson @SherreeIAm
257 Followers 201 Following I am a believer🙏🏽🙌🏾 mother💙 lover of learning📚educational leader👩🏽🏫 AKA🩷💚🩷 Personal account, my thoughts and views are my own #PrettyPrincipal
Georgeanne Warnock, E... @subbingsupt
3K Followers 607 Following Mom of boys, lifelong learner, & proud Superintendent of Terrell ISD
Royal Independent Sch... @RoyalISD
899 Followers 134 Following Royal Independent School District is a 4A fast-growth district in Texas with more than 3,200 students. Superintendent: @mcpape04 #WeAreRoyal #IChooseRoyal
Sheldon ISD @SheldonISD
5K Followers 135 Following Sheldon ISD will provide personalized learning opportunities to ensure all students graduate college and career ready. More than 10,600 students #SHELDONSTRONG
Prosper ISD @ProsperISD
13K Followers 274 Following Prosper Independent School District. Excellence Every Day in Every Way. #ProsperProud
The Theatre School at... @TheatreSchool
2K Followers 795 Following We are one of America's oldest and most respected theatre conservatories. Since 1925, we have prepared students for careers in professional theatre.
TACS @TACSnet
2K Followers 1K Following To promote, support, and develop excellence in student achievement through the collaboration of member schools.
San Antonio Caballero... @sa_caballeros
789 Followers 138 Following Professional football team in San Antonio, Texas. Member of the @TheIFAFootball. Kickoff 2025! Head Coach - @halmumme / OC - @stanbedwell GM - @coach_jackwelch
Angel Wilson, Ed.D. @AngelWilson36
9K Followers 1K Following Houston native | Woman of Faith🙏🏾| Former ES and MS Principal | PVAMU🐾 | AKA💖💚 | UT-Austin CSP🤘🏾🧡
Bashara Dana @BasharaDana
2K Followers 1K Following Mother of four amazing children, devoted wife to an incredible husband ,Superintendent of the best district in TX
Gary Bates, Ph.D. @DrGbates
3K Followers 2K Following Superintendent of Schools, Fort Sam Houston ISD @FSHISD, San Antonio, TX. @IslandCampus & @PVAMU Alumni
Dr. Atina Young @AtinaYoung
1K Followers 839 Following Director of HR • Former Principal & Curriculum Director • Wife and Mother •💚💗 • Education advocate• Author • Consultant • Speaker • Transformational Leader
Lauren Houser @lauren_houser
1K Followers 885 Following wife, mom, daughter, sister, born & raised Austinite - recovering administrator 😁 Family is everything!
Shavonya Vaughan @SNikkiVaughan
2K Followers 2K Following Believer| Wife| Mommy| Educator| Be The Change| 💕💚 & 💗💙
Region One ESC @RegionOneESC
4K Followers 202 Following We work with school districts to improve student performance, operate efficiently and carry out the mandates of @TEAinfo and the Texas Legislature.
Dr. Carnelius D. Gild... @CarnellGilder
3K Followers 3K Following TX School Supt, @WestSabineISD 2024 Regional Supt of the Year, Mr. Pineland JMT Speaker/Coach & Founder-Champion Development & Growth
HTX TALAS @HtxTalas
117 Followers 101 Following HTX TALAS is the local Houston Area affiliate TALAS. Advocating for the growth and advancement of Latino learners and leaders!
Katrina M. White @KWhite4learning
2K Followers 2K Following Child of God - Wife - Mother- Executive Director of Communications and Community Relations- Crosby ISD-❤️-Class of 1997- Xi Alpha Omega, 💓💚
Ruth Riha @RuthRiha1
2K Followers 1K Following Faithful Believer🙏, Wife, Mom, Daughter, Sister, Friend, Educator- grateful for all I have! Views are my own.☺️
Dr. Demetrius McCall @MccallDemetrius
3K Followers 2K Following Husband | Father | Superintendent|@Sheldonisd|
Burton Elementary @WBE_Sheriffs
578 Followers 170 Following Home of Burton Elementary in FBISD. A community where students are equipped and inspired for futures beyond what they can imagine!
Sr. Regional Advocacy... @RYHT_Houston
607 Followers 939 Following Proudly serving the West and Central Houston area
Keena S. Bradley, Ph.... @KSB_PhD
390 Followers 271 Following
Fast Forward Edu @fastforward_edu
266 Followers 801 Following AP/Dean🍎~ Author ~ Business Owner ~ Mother ~ Jasper, TX native 🐶 Misson: “Exposure, Opportunity, Growth” 💪🏾🐾📚✏️🎓
TCWSE EL PASO TX CHAP... @TcwseEP
633 Followers 322 Following TCWSE El Paso offers opportunities to build and support Women School Executives and Women in all career levels of Education, in El Paso and through out Texas.You might like
𝒯𝒾𝒻𝒻𝒶�...
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Ms_Waltmon
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Malinda Golden
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Kim Hocott
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