WARC @WARCEditors

Bold minds make bold moves. warc.com London Joined July 2009

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WARC @WARCEditors

3 days ago

The Advertising Association/WARC Expenditure Report is your compass in the ever-changing landscape of UK advertising. Inside, you’ll find a detailed breakdown of ad spend across all major media, paired with forecasts that look two years ahead. WARC.com

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WARC @WARCEditors

6 days ago

podcasts.apple.com/gb/podcast/the…

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WARC @WARCEditors

6 days ago

David Tiltman's Cannes Lions Wrap-Up Report data (thank you @creativex) is pretty shocking. 93% of digital ads by Fortune 500 companies run with tiny budgets, and for only eight days longer than pure performance content, on average. Listen to The WARC Podcast for more 👇

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CommunicateOnline @CommunicateME

a month ago

"The left brain took over marketing. Heavy on analysis, heavy on technology. But somewhere along the way, we lost the magic" Aditya Kishore, Insight Director at @WARC, on the three trends reshaping consumer behavior — and why creativity needs to come back to the center. More from @Cannes_Lions 2026 on Communicate. #CannesLions2026 @WARCEditors

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WARC @WARCEditors

2 weeks ago

Join us tomorrow 👉 lions.co/en/cannes-lion… Feat WARC, Contagious and LIONS.

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WARC @WARCEditors

2 weeks ago

👉 warc.com/en/article/pla…

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WARC @WARCEditors

2 weeks ago

YouTube: Big screens, big views… but where’s the big revenue? 2.6B users, 45% of US watch time on TVs, and a growing role in AI (16% of LLM answers reference it). Yet TikTok’s on track to overtake its ad revenue by 2028, and Netflix is closing in fast. WARC subs can read more.

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Edelman APAC @EdelmanAPAC

4 weeks ago

In an op-ed by @WARCEditors, Edelman Singapore, Hong Kong & Taiwan CEO Delicia Tan shares why brands need to move beyond standard global playbooks and embrace a polynational approach rooted in local culture, expectations and behaviours. Read more: edl.mn/4y5886M

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WARC @WARCEditors

2 months ago

Surprisingly, surprise is way more than just a gimmick. Done right, it can be part of the strategy. @UncensoredCMO and @eatbigfish are bringing the science of the unexpected to Cannes Lions on 24 June. When's the last time a brand genuinely surprised you? 👇

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WARC @WARCEditors

2 months ago

Mark Ritson and Byron Sharp are two of marketing's most outspoken voices. They're usually loudly disagreeing with each other. And, no surprises, it's David Tiltman's top Cannes Lions pick. Session info 👉 canneslions.com/festival/progr…

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WARC @WARCEditors

2 months ago

CMOs – new audience just dropped. Read The Multiplier Playbook now 👉 warc.com/en/the-multipl…

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WARC @WARCEditors

2 months ago

@BinetLes @LuckyGenerals Thank you @BinetLes 🫣

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WARC @WARCEditors

3 months ago

@BinetLes and Will Davis 📈 are back with even bigger insights following their Go Big or Go Home research presented in 2025. Learn why small thinking leads to small profits. Hosted by Cressida Holmes-Smith @LuckyGenerals. Available on demand – only on 29 May 👇

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WARC @WARCEditors

2 months ago

Join us 👉 warc.com/webinar/regist…

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WARC @WARCEditors

2 months ago

Ever tried to sit in a tiny chair when you're over 6 feet tall? It's uncomfortable, unsustainable and, dare we say it... laughable. Just like thinking too small in advertising. Go Big or Go Home is available to watch on 27 May 👇

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WARC @WARCEditors

2 months ago

Heavy insights + light bites (including @levainbakery cookies). 🗓️ Thursday 28 May ⏱️ 5–8 pm 📍 NYC Register here 👉 luma.com/gcbp54j9

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WARC @WARCEditors

2 months ago

Stuck in the ROAS death spiral? BERA.ai's Michael Reh and WARC's Ann Marie Kerwin explore how to accurately track and quantify the Multiplier Effect – the compound growth achieved when brand and performance marketing work together. Listen now.

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WARC @WARCEditors

2 months ago

We’ve designed it to help you 'choose your own adventure' – figure out the biggest challenges you face on this topic, then see what 'plays' you could make to resolve them 🏈 Read it for free 👉 warc.com/en/the-multipl…

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WARC @WARCEditors

2 months ago

Brand and performance teams are out of whack. The Multiplier Playbook – out today – is here to fix that. We've called it a Playbook because in it, we identify eight significant 'blockers' to the Multiplier Effect... 👇

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WARC @WARCEditors

2 months ago

👉 warc.com/en/warc-media-…

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WARC @WARCEditors

2 months ago

Join us in London for a morning of bright insights, bold networking (and yes, a brilliant breakfast) – as James McDonald, WARC's Director of Data, Intelligence and Forecasting, and Alex Brownsell, WARC Media's Head of Content, explore the current global media landscape 👇