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Most artists lose 25–30% of their royalties every year — not from bad deals, but from bad data. We’re teaming up with @a2im to break down how song registration really works, and how to fix metadata errors that cost you money. 🎓 Join the webinar here or click the link in our bio to register→ a2im.zoom.us/webinar/regist… #MusicTech #Royalties #CreateBase #FutureProofMusic

We're hiring a Social Media Intern (remote, part-time, college credit eligible)! If you’re creative, love music + digital culture, and want hands-on startup marketing experience — this is for you. 👉 Apply: [email protected] 🔗 More details: createbase.com/careers #MusicTech #Internship #FutureProofMusic

🎵 The future of music rights is here! 2 months FREE for early adopters 👇 app.createbase.com CreateBase just soft launched, turning music rights chaos into clarity in under 2 minutes. ✨ Story-to-Splits Engine ✨ One-click PRO registration ✨ Visual multi-party splits ✨ Smart catalog auditing Stop losing royalties to broken systems. Every artist has a story. We turn yours into royalties. #MusicRights #CreateBase

The Spotify Syndrome: Who’s Really in Control of Your Music? Are we listening to the music we love—or just what the algorithm feeds us? The New Yorker’s “Is There Any Escape from the Spotify Syndrome?” raises a crucial question: Are artists and fans still in control, or have streaming platforms rewritten the rules of music discovery? The Shift in Listening Once, we chose our music with intention—now, we’re led by curated playlists and mood-based AI suggestions. Is this innovation, or have we lost something along the way? The Business of Algorithms AI-powered playlists now decide what we hear, when we hear it, and even how we feel while listening. But here’s the real question: Who benefits most from this—listeners, artists, or the platforms profiting from every play? What’s Next? As streaming services tighten their grip on music discovery, artists must find new ways to cut through the noise. The future belongs to those who understand the system and find ways to thrive within it—on their terms. The industry is shifting. Are you ready for it?

YouTube Teams Up with Creative Artists Agency: A New Era for AI and Talent? YouTube’s new collaboration with Creative Artists Agency aims to develop “responsible AI tools” to protect creators and their content. While the initiative shows promise, it raises critical questions: Will tools like “AI-created” or “No AI used” badges become standard? How equitable will access be? Will nano-creators have the same protections as celebrities? Shouldn’t such tools be interoperable across platforms, not siloed on YouTube? As we navigate the AI era, transparency, fairness, and innovation must guide the development of tech that impacts creators everywhere. Let’s hope this step leads to broader tools that empower creators and safeguard their work. We’re curious…what’s your take on AI’s role in the future of creative industries?

Music’s New Frontier: What Audius and ICE’s Deal Means for Artists Audius, a blockchain-powered music platform, has joined forces with ICE, a major royalty collection organization, in a multi-territory licensing deal. This collaboration creates exciting opportunities for artists, particularly in European markets where ICE is a key player. Why It Matters Audius offers artists a new platform to share their music and connect with fans, while ICE ensures royalties are collected and distributed properly. This deal combines Audius’s innovative payment model with ICE’s trusted royalty infrastructure, giving artists more tools to succeed. What’s Next? As Audius expands its reach, it will be interesting to see how much activity the platform generates and how it shapes the music landscape. This partnership shows how blockchain and traditional systems can come together to benefit artists globally.

Life Beyond TikTok After a brief shutdown in the US, TikTok is back, but its future remains uncertain as legal and political debates continue. Here’s how artists and creators can stay ahead, no matter what happens: Diversify Your Presence (Resilience): Start building on other platforms like Instagram, Facebook, and YouTube Shorts. Don’t put all your eggs in one basket—your audience can thrive across multiple channels. Keep Creating (Consistency): TikTok’s challenges don’t mean your career is over. Stay consistent and adaptable—your creativity and music matter more than any single platform. Think Ahead (Strategy): With TikTok’s future in flux, this is a wake-up call to prepare. Invest in a diverse strategy now so you’re not reliant on one platform. More places for your music mean more opportunities to connect with fans. The Bigger Picture (Perspective): TikTok is a tool, not the entire plan. The recent shutdown shows how fragile reliance on one platform can be. Stay focused on the bigger picture, and you’ll be ready for anything. What’s Next for TikTok? (Current Updates): TikTok’s US operations face continued scrutiny and potential changes, including proposals for US ownership stakes. While service is restored, the ongoing debate emphasizes the importance of having a backup plan. Don’t wait for platforms to dictate your success—take full control of your strategy.

Drake vs. Spotify: The Plot Thickens Drake’s legal battle with Spotify and Universal Music Group (UMG) just took a major turn. After withdrawing an earlier petition accusing Spotify and UMG of manipulating streams for Kendrick Lamar’s diss track Not Like Us, Drake has now filed a defamation lawsuit against UMG. He alleges the company knowingly promoted false and dangerous claims about him through the song, leading to online harassment and threats to his safety. Meanwhile, UMG has hit back, calling the allegations “illogical” and a misuse of the legal process to silence artistic expression. Okay But…What’s The Bigger Picture? This isn’t just about Drake and UMG exchanging legal blows. It shines a spotlight on deeper issues in the music industry: Transparency: How much influence do major labels and platforms have over what we listen to? Equity: Indie artists especially often struggle for visibility, highlighting the imbalance in opportunities within the current system. How do we reach an equilibrium? Fairness: There’s an urgent need for practices that create a level playing field for all artists, regardless of their status. Why It Matters Drake’s claims point to a bigger conversation: Who controls the narrative in music, and what happens when that power is unchecked? For indie artists especially, this case underlines the challenges of gaining visibility in a system where power dynamics seem stacked against them. The legal and cultural implications of this case could ripple far beyond just one diss track.

🎧 Spotify’s API Changes: What It Means for Music Creators 🎧 Spotify’s decision to remove key API features—like BPM, key detection, and mood analysis—is more than just a technical change. The ripple effect? Tools that relied on this data are now broken, and developers and music creators have fewer resources to experiment and innovate. 💡 Why It Matters They stood out as a platform that gave people access to unique music data, fostering innovation and creativity. From streamlining DJ transitions to aiding catalog management, these features weren’t just nice-to-haves—they were essential for building tools that benefit the entire music ecosystem. However instead of remaining an open resource, they seem to have deprioritized collaborative tools. This risks may alienate creators who rely on these tools to push the boundaries of what’s possible. 🚀 The Opportunity While others pull back, new leaders can lean in.We believe in staying open, empowering creators, and driving innovation. Time and time again the music industry proves that the ecosystem thrives on collaboration. 🌟

LA’s Wildfires and the Resilience of the Music Community Our hearts go out to everyone impacted by the devastating wildfires in Los Angeles. Amid these challenges, some music shows continue—a testament to the resilience of the city and its artists. Why Shows Go On For many, performing is more than a career—it’s a way to heal, connect, and find purpose. Some press on out of financial necessity, while others turn to music as a source of comfort in times of grief and uncertainty. What This Moment Teaches Us This moment highlights the dedication and perseverance within the music industry. At CreateBase, we’re committed to empowering artists, providing them with tools and resources to navigate even the toughest times. Stay safe, LA. The music community stands with you. If you or someone you know in the music industry needs assistance, check out: Music Industry Support (buff.ly/4jb8FMW ) for resources and support.

📱 TikTok’s Future in the U.S. is Uncertain—What’s Next for Creators? U.S. lawmakers are calling for TikTok to be removed from app stores by January 19. If this happens, it raises big questions for indie creators and musicians who rely on the platform to share their work and connect with fans. 💡 What Happens if TikTok is Gone? Redistribution of Content: Where will creators go? Likely options are IG Reels and YouTube Shorts. While these platforms offer alternatives, TikTok’s unique features—like meme audio, duets, and video reactions—have become a creative staple that will be hard to replicate. If TikTok doesn’t lead, someone else surely will. Impact on Major Labels: Without TikTok, big players may struggle to adapt to the redistribution of music trends. The Supreme Court’s decision will shape this shift, and we may even see decentralized platforms gaining traction. 🚀 The Bigger Question: Can any platform truly replace TikTok’s influence? Ownership means little without distribution, and IG and YouTube have deeply rooted networks that will be tough to eclipse. Creators should start diversifying now to be ready for whatever comes next. Stay ahead, stay creative. 🌟

🎶 Steve Stoute on Independence, TikTok, and Changing the Game 🎶 Steve Stoute and UnitedMasters just showed the world what’s possible for independent artists. With TikTok’s biggest song of 2024, FloyyMenor’s success proves that talent, the right platform, and the right team can take an artist all the way to mainstream success—no traditional label deal required. 💡 Why This Matters: The old rules of the music industry are fading. Radio DJs used to decide what people heard, but now it’s all about the algorithm. These algorithms don’t play favorites, giving indie artists a real chance to break through, just like FloyyMenor did. Mexico has always boasted an overwhelming roster of talent, but we’re just starting to see the tip of the iceberg. As international markets gain visibility in the U.S., artists from these regions are finally getting the spotlight they deserve. 🚀 What’s Next? Platforms like UnitedMasters are changing the game by combining distribution with social media, helping artists connect directly with fans and make waves globally. FloyyMenor’s success isn’t just a one-off; it’s a glimpse into the future of music. This is the era of independence—and it’s only getting started. 🌍🎤

✨ How CreateBase Is Changing the Game At CreateBase, we’re tackling these challenges head-on. Our team is dedicated to providing artists with clear, effective solutions to navigate the complexities of royalty collection. By leveraging cutting-edge technology and industry expertise, we’re empowering artists to claim what’s rightfully theirs—quickly, accurately, and stress-free. Together, we’re building a fairer future for music creators everywhere.

🎵 Unmatched Royalties: Progress and Challenges 🎵 100+ indie distributors across 20 countries have joined the MLC’s data portal to tackle unmatched royalties—a promising step. But many issues remain unresolved, especially for artists navigating registration hurdles. 🔍 Common Pitfalls in Publishing Registration - Using “[YourName] Publishing” creates overlap and confusion. Ex. Arbitrary names like "Poo Poo Butts LLC" (yes, Blink-182!) may be fun but can complicate sync licensing deals. Pro Tip: Choose a publishing name that’s distinct, professional, and clearly linked to your identity.

Universal’s $775M Downtown Music Deal: A Power Play or a Power Grab? 🎵 Big moves in the music biz! Universal’s Virgin Music Group just dropped $775 million to acquire Downtown Music and the industry is buzzing. Is this the boost artists need or another step toward major label domination? 🪙 There's Two Sides To Every Coin Pro-Acquisition: This deal could supercharge the value of music catalogs and expand opportunities for artists under Virgin’s wing. With more resources and market share, the collective artist pool might actually win big. 🎶 The Critics’ Take: Martin Mills and IMPALA aren’t buying it. They’ve dubbed this a “land grab,” arguing it consolidates power in the hands of a few big players—leaving indie artists scrambling for a foothold. 😬 ✨ Our Take: This deal is a double-edged sword: 1️⃣ Upside: Consolidation could elevate music’s value and streamline opportunities—if those in charge play fair. 2️⃣ Downside: It risks monopolizing the industry, making it harder for diverse, independent voices to thrive.

How to Make Music Pay: Consistency, Small Wins, and Finding Your Niche 🎯 To the Reddit Anon who asked a big question: how to start making money from music. The truth? There’s no “one way.” Instead of going all-in on a single approach, diversify and build up gradually. Here’s a breakdown of what works in today’s market: Swing for Singles, Not Home Runs: Smaller, consistent wins often lead to a stable income. Think of this journey as a series of singles, not home runs. Landing a $50 gig or getting a steady stream of streams is still progress! Listen to the Market: Put out different types of content and see what resonates. If you’re getting noticed for a certain style or skill (like producing a specific genre), lean into it! The market will tell you what it wants—listen and adapt. Play to Your Strengths: Are you a versatile instrumentalist or a producer who can adapt to multiple styles? Build your reputation on that! Reliability and flexibility can be your biggest assets, especially in an industry known for flakiness. 💡 Pro Tips: - Reliability Pays: Deliver on time and be easy to work with—it’s often more valuable than raw talent. - Build Passive Income: Look for gigs and projects that pay you over time (think royalties, placements, and streaming) rather than just one-off payments. - Embrace “Being Local”: Whether it’s gigs at a local venue or teaching music in your community, local gigs often have less competition and can bring in steady income. Keep doing the work, stay open to unexpected opportunities, and be ready to build slowly. Success in music is a marathon, not a sprint—small steps now can lead to big things down the road.

Starting Small and Staying Consistent: Realistic Ways to Make Money in Music 🎶 To the artist wondering, “What’s the best way to make a bit of money from music?”—you’re not alone. Making money in music doesn’t always start with the big, flashy stuff. 🎶 If your goal is simply to bring in a bit of cash through music, think about where the need is and set realistic expectations. Are you looking to cover a major expense, or just want some side money? Here’s a roadmap to get you started: 💡 Real Talk: The Not-So-Glamorous but Effective Options Teach or perform locally. Look for opportunities at a local theater, offer lessons to students, or see if any nearby venues need reliable live acts. Being of service where competition is low gives you room to grow, and those connections can turn into consistent income. Put your talents to work in unexpected places. Local productions, schools, or even event gigs may not be the “sexy” answer, but they’re dependable and give you regular practice and income. Instead of swinging for a big break, focus on steady opportunities that keep you involved and compensated. It may seem small, but every gig you get builds your reputation and skills. 📌 Pro Tip: Stay reliable and be open to smaller opportunities while you build. People remember those who show up, do the work, and are easy to collaborate with, and that can make all the difference when larger gigs come along.