AI made it fast and cheap to build a product. It did not make it easier to sell one.
Thousands of founders have a product, a landing page, and a few customers from their network. Then they hit the revenue wall.
The product is not the differentiator. The go to market is.
Check out the full article here. linkedin.com/pulse/ai-just-…
Use Claude for sales calls! Here’s how I use AI before, during, and after every sales call to book more meetings, close more deals, and never let a follow up slip.
The founder-led sales trap is real. Founders would rather stay chained to every deal than fix the alignment between their marketing, sales, and revenue tech. They keep hiring VPs who can't move the needle instead. Here's why: linkedin.com/pulse/alignmen…
Build the back end before the front end overwhelms you:
Qualification criteria that filter, not just capture
A follow-up sequence that runs without you
Handoff docs that don't lose context between calls
Pipeline is never the real constraint. How you handle pipeline is.
Here's what nobody warns you about:
Pipeline overflow breaks bad processes.
When you go from 3 meetings a week to 15, every crack in your qualification, follow-up, and handoff process becomes a crisis.
The system that generates demand has to include the system that handles it.
Every company leader I talk to wants more pipeline.
But the ones who actually build real systems? They hit a different problem nobody warned them about.
Too many meetings. Not enough hours.
Here's what changes when your GTM machine starts producing:
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