Paul Leads | eCom Video Editor @EditorPaul_

Scaling eCom brands with ads that convert || 2M+ views generated || Worked with @robymakesvideos @joeparugc DM to start scaling📩 paul-leads.com Drive sales→ Joined June 2025

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Paul Leads | eCom Video Editor @EditorPaul_

8 hours ago

@joeparugc Congrats! Taking risks is what brings wins. More to come.

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Paul Leads | eCom Video Editor @EditorPaul_

5 days ago

@GilbertLop_ I love the hook visual!

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Paul Leads | eCom Video Editor @EditorPaul_

5 days ago

@Talhashaikh1995 yea...I have to solve it, because the ad has a good winner potential. I will see how the iteration I made goes

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Paul Leads | eCom Video Editor @EditorPaul_

6 days ago

Finally seeing some better ROAS on my ads. This one has 0:06 Video Average Watch Time, so I made an iteration on the clips that I think made the audience click-off. Let's see how this iteration goes.

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Paul Leads | eCom Video Editor @EditorPaul_

a week ago

Coffee + generating voiceover for the ad. Working on an iteration for a winning angle I recently discovered for a fashion brand. Excited to see if this works.

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Paul Leads | eCom Video Editor @EditorPaul_

a month ago

@iFetis Looks amazing bro. Well done. I love seeing you getting results too!

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Paul Leads | eCom Video Editor @EditorPaul_

2 months ago

@asifalihunzai No way bro...

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Paul Leads | eCom Video Editor @EditorPaul_

2 months ago

Want to cut your ad scripting time in half? First make a 30-page+ market research document for the brand you are working with. You can use high-intent AI for that. This will avoid the countless prompt revisions and iterations.

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Paul Leads | eCom Video Editor @EditorPaul_

2 months ago

The reason you hate your work might be, because your health is trash. Input = output Not valuing sleep, bad diet, too frequent meals, not moving your body, not socializing. It all compounds and makes you demotivated. Improve your inputs, the output will follow.

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Paul Leads | eCom Video Editor @EditorPaul_

2 months ago

@Lonisedit 100%

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Paul Leads | eCom Video Editor @EditorPaul_

2 months ago

I’ve recently studied a learning call that broke down an ineffective static ad for a 7-figure eCom brand. Here’s what I learnt. The intent was good, messaging too, so what could be destroying it? The ad even sold desires, not product features mainly. There were 2 things: 1. The headline was unclear. At glance, it was too generic and honestly - made a part of an audience just not understand it - so the CTR was not the best (ad spend as well) 2. The visual hierarchy was misleading (overlooked part of a lot of static ads) - the visuals guided customers’ eyes into wrong directions, the headline spacing was also hard to follow. The viewers do not care, they need to see your ad messaging at a glance, not stare. That’s a good lesson to learn from, when making static ads.

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Paul Leads | eCom Video Editor @EditorPaul_

2 months ago

The worst thing an eCom brand owner can do to himself is managing the whole business alone. The creative strategy, product positioning, social media brand, editing ads, landing pages - the list goes on. They mostly do it, because they don’t trust anyone. But how can they trust themselves having so much responsibilities long term without burning out. It never really is sustainable. Smart founders outsource tasks, focus on actually growing their brand, planning, ideating, inventing new solutions, making important business decisions. They do all this with a clear mind. And that’s how they grow. Be smart, don’t have ego and burn out.

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Paul Leads | eCom Video Editor @EditorPaul_

2 months ago

@iFetis Just ragebaiting tbh haha

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Paul Leads | eCom Video Editor @EditorPaul_

2 months ago

Delete After Effects. Delete UpWork. Delete Motion Graphics tutorials. Learn how to edit eCom ads Build your portfolio on performance ads. Your career will change for the better.

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Paul Leads | eCom Video Editor @EditorPaul_

2 months ago

@ken_kreatess Low ticket clients demanding 24/7 availability. Hardest process I had to go through

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Paul Leads | eCom Video Editor @EditorPaul_

2 months ago

@DorcasOkiokio Epidemic sound is what I recommend

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Paul Leads | eCom Video Editor @EditorPaul_

2 months ago

@Abiodun_media Nah, honestly it is not worth it. I think it would be very short-term since it kills the copywriting skill

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Paul Leads | eCom Video Editor @EditorPaul_

2 months ago

@D_Only_Aji That's true! The best way to build trust for providing the solution later on

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Paul Leads | eCom Video Editor @EditorPaul_

2 months ago

Most eCom ads fail at the script, then burn money. There’s literally one simple way to avoid it. Firstly, one of the big reasons a video ad fails is, because it can’t keep the viewer watching. The Hold Rate is trash. How to change it? Open loops. Make the viewer curious. Close one, open another. Untill you get to the CTA and the customer buys. Sure, there are plenty of other metrics, but it’s hard to convert without making this one right.