Enable Growth Consult @EnableGrowth

We ENABLE your growth by developing and executing the most effective marketing, communication, digital technology and people solutions. Accra, Ghana Joined October 2017

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1/3 When your value is obvious, price becomes less important. When your value is unclear, price becomes everything. What makes your organisation different from everyone else in your industry? #EnableGrowth #BrandStrategy #MarketingStrategy #BusinessGrowth #BrandPositioning

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Stephen Naasei Boadi @Naasei

4 weeks ago

Marketing earns credibility when it speaks the language of business. What marketing metric does your leadership team value most? linkedin.com/posts/stephenn… #EnableGrowth #MarketingROI #BusinessGrowth #MarketingLeadership

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Stephen Naasei Boadi @Naasei

4 weeks ago

1/3 For every dollar invested in marketing, how much value is created? This should be a boardroom conversation—not just a marketing report. #EnableGrowth

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Stephen Naasei Boadi @Naasei

a month ago

One sentence changed the way I think about marketing: People don't buy products. They buy better versions of their lives. Every campaign should answer one question: "What problem are we solving?" I've explored this idea in my latest LinkedIn article: linkedin.com/pulse/your-cus….

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Stephen Naasei Boadi @Naasei

a month ago

1/3 Customers buy outcomes. Nobody books a hotel room because they love beds. They buy comfort, convenience and memorable experiences. The same principle applies across every industry. Unfortunately, many businesses communicate what they sell instead of the problems they solve.

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Stephen Naasei Boadi @Naasei

2 months ago

The financial institutions that have strong public trust in African markets have built it through consistent product reliability, transparent pricing, accessible customer service, and community presence over extended periods. #EnableGrowth linkedin.com/pulse/marketin… via @LinkedIn

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Stephen Naasei Boadi @Naasei

2 months ago

Most African financial institutions are not trusted brands. They are brands attempting to earn trust. The marketing must reflect that distinction — leading with trust signals, not product attributes. #EnableGrowth linkedin.com/pulse/three-ma… via @LinkedIn

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Stephen Naasei Boadi @Naasei

2 months ago

The question every financial services marketer should be sitting with this Sunday morning is, how did the church build the level of financial trust that we are still trying to achieve — and what did they do that we have not? linkedin.com/pulse/church-s… via @LinkedIn

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Stephen Naasei Boadi @Naasei

2 months ago

The executives who generate the most sustained commercial value from LinkedIn are not simply the ones who produce the most content. They are the ones who have built a genuine community of engaged followers and evangelise their thinking. #EnableGrowth linkedin.com/pulse/how-buil…

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Stephen Naasei Boadi @Naasei

2 months ago

The expertise was already there. Fifteen years of it. The clients it deserved to attract were already on LinkedIn. The gap between them was not knowledge, not quality, not credibility. linkedin.com/pulse/how-ghan…

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Stephen Naasei Boadi @Naasei

2 months ago

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Stephen Naasei Boadi @Naasei

2 months ago

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Stephen Naasei Boadi @Naasei

2 months ago

LinkedIn generates 80% of B2B social media leads globally. Most African executives are using it at 10% of its commercial capacity. Here is the strategy that unlocks the other 90% 👇 (Slide 7 is the one most African leaders skip — and it costs them the most) #EnableGrowth

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Stephen Naasei Boadi @Naasei

2 months ago

Before satellite television, he used radio. Before streaming, he used cassettes. Before YouTube, he used DVDs distributed by hand across markets in multiple countries. And when digital platforms arrived, he was ready. linkedin.com/pulse/pastor-w… via @LinkedIn

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Stephen Naasei Boadi @Naasei

2 months ago

LinkedIn is the single highest-ROI digital platform available to African executives, consultants, and founders. Most are using it at about 10% of its commercial capacity. #EnableGrowth linkedin.com/posts/stephenn…

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Stephen Naasei Boadi @Naasei

3 months ago

This week I'm unpacking how to build a content approach rooted in how African customers actually think, trust, and decide — not how Western marketing textbooks assume they do. Follow along. And share this with a business owner whose content is getting seen but not converting.

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Stephen Naasei Boadi @Naasei

3 months ago

Trust is relational, not transactional. In most African markets, people buy from people they know, have been referred to, or have observed over time. Content that skips the relationship and goes straight to the offer will consistently underperform. #EnableGrowth

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Enable Growth Consult @EnableGrowth

3 months ago

Word-of-mouth referral — driven by genuine enthusiasm — is the original growth hack. And it scales in ways that no paid media budget can match. #EnableGrowth