Ernest Baskin @ErnestBaskin
Food Marketing Professor, Consumer Behavioral Scientist, Marketing Researcher, Speaker, Consultant Philadelphia, PA Joined April 2009-
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Ernest Baskin retweeted
Protein is everywhere—from yogurt to water. Food marketing expert Ernest Baskin explains whether America's protein boom is driven by nutrition science or smart marketing. #bizshow #Protein #Nutrition #FoodMarketing #GLP1
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Ernest Baskin retweeted
Hooters is the latest chain to file for bankruptcy; why are casual dining restaurants struggling? "Customers in the middle are being squeezed" says @ErnestBaskin. In the pandemic many "learned to cook" and millennials "want to see an experience that they can tell others about"
Excited to share my latest conceptual work on gift-giving with @consumerlife and Kunter Gunasti in press at @JCRNEWS. It has a lot useful direction for future research in gift-giving. doi.org/10.1093/jcr/uc…
Ernest Baskin retweeted
Great article by @yeahyeahyasmin who spoke with @ErnestBaskin, PhD, associate professor of food marketing, about the increasing popularity of "functional beverages." Caffeine, vitamins, antioxidants - oh my! Picking out a drink has never been harder. theatlantic.com/health/archive…
Achievement unlocked: My article on how conservatives are less likely to purchase imperfect fruits and vegetables has become the top story on r/science with 1.1 million views. Take a look: sciencedirect.com/science/articl…
@i_evangelidis Fun fact: the serving size is regulated by the fda by category as to what people customarily consume but companies can lobby for categorical changes as well.
If you are interested in hearing about how you can improve your restaurant strategy with market research, listen to my interview with the wonderful Chip Klose on Spotify or your favorite podcast player. open.spotify.com/episode/25ua3n…
Thanks to @genemarks for a wonderful conversation. Gene was super insightful in asking me impactful questions that will help small business employers improve their recruitment and retention strategies. Check out the @Paychex Thrive podcast open.spotify.com/episode/6Jurz7…
Excited to be named best 40 under 40 b-school prof! poetsandquants.com/best-profs/dra…
Ernest Baskin retweeted
📢How is authenticity—arguably the "it" word of the decade—created and perceived in the marketplace? Hear research from @michaelbeverla1, @rosannaksmith, @jacirifkin, and @ericarbailey this Friday, Oct. 29, at 8:30am eastern in our @aconsres session!
Ernest Baskin retweeted
Can we just talk for a moment about what a SPECTACULAR TOOL @ConnectedPapers is for #research? It analyses ~50k papers & selects few dozen with the strongest connections to the origin paper. It’s NOT a citation tree, but looks for highly overlapping citations & references.
Ernest Baskin retweeted
Minimum wage increases both calories purchased AND basket healthiness among those households that buy the least & least healthy food. Important findings by @PastramiMike and @adithyapattabhi Minimum Wage and Consumer Nutrition journals.sagepub.com/doi/abs/10.117…
@sshepherd_phd I don't understand why they had to switch things around. I'm not a fan tbh.
Ernest Baskin retweeted
Recently, @ErnestBaskin, Ph.D., assistant professor of food marketing at St. Joe's conducted a study upending the conventional wisdom tied into price and expectation of quality. Read more here: fal.cn/3drbx
Ernest Baskin retweeted
2/ As @R_Thaler says - Make it easy. Flu vaccination campaign emails that included a MAP of vaccination centers boosted flu vaccination, even when lottery-style incentives didn't (@ErnestBaskin, 2018). Do you know WHERE and HOW to get vaccinated? rb.gy/fvllou
Ernest Baskin retweeted
When making choices for others, people value quality over quantity more than when choosing for themselves, not wanting to convey bad taste and not wanting to seem cheap. journals.sagepub.com/doi/full/10.11…
Ernest Baskin retweeted
Research Article The Quality Versus Quantity Trade-Off: Why and When Choices for Self Versus Others Differ Peggy J. Liu (@peggyjliu), Ernest Baskin (@ErnestBaskin) First Published August 17, 2020 doi.org/10.1177/014616…
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