IAB Tech Lab @IABTechLab
IABTechLab is a global nonprofit consortium engaging a member community to develop foundational tech & standards for growth/trust in the digital media ecosystem iabtechlab.com New York, NY Joined September 2014-
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#IABTechLab is excited to release the final version of the Programmatic Auction Definitions! In collaboration with the MRC, we’ve established a common language for how programmatic auctions are defined and understood across the industry. Learn more here: okt.to/GDcJRb
AI agents can only work together if they speak the same language. Learn more from CloudX on how Agentic Mobile creates a shared language for mobile advertising to enable AI agents, platforms, and partners to communicate and collaborate more effectively: okt.to/ua7J82
#IABTechLab explores Agentic Mobile, an open standards-based approach to bringing AI-powered automation to the mobile ad stack. By extending existing industry frameworks with agentic capabilities, the industry can unlock greater potential: okt.to/gkFcml
#IABTechLab is excited to announce that SupplyChain v1.1 is open for public comment until August 21! This is designed to strengthen trust, improve visibility into the advertising supply path, and support greater accountability across the open internet: okt.to/NG8sJW
In our latest blog by Hypermindz, we explore why open industry standards are critical to scaling agentic systems across digital advertising. We also highlight Hypermindz's donation of the MCP server reference implementation for the Deals API v1.0: okt.to/bfi0xN
Join #IABTechLab this Wednesday for our Privacy & Identity in Ad Tech Workshop and walk away with a clear understanding of identity resolution, data sharing, emerging privacy technologies, and the decisions shaping the future of digital advertising: okt.to/PDm5Yr
How can publishers, brands, and content owners ensure they're fairly compensated? Watch the webinar with #IABTechLab’s Hillary Slattery and People Inc.’s Lindsay Van Kirk to learn how emerging approaches to bot management and the CoMP framework can help: okt.to/58pzCn
Shout out to Affinity Answers, Slightly, Lupon Media, Dstillery, and BeamFlow for creating their very own Data Provider agent in #IABTechLab’s Agent Registry! Interested in registering your own agent for free? Find out how here: okt.to/z7cDNk
#IABTechLab has opened a second round of public comment on the Digital Video & CTV Ad Format Guidelines, open through July 16, to help establish consistent definitions, creative requirements, and implementation guidance for emerging CTV ad experiences: okt.to/hjb4W2
Join us this Thursday for #IABTechLab's Agentic Bootcamp Session 5! This session will feature demos from HyperMindZ and Seedtag plus a look ahead at the Agentic roadmap for the second half of 2026. Expect open discussion, practical insights, and more: okt.to/kVOavQ
#IABTechLab CEO @anthonykatsur joined Martha Little for a conversation on the future of advertising, AI, and the infrastructure needed to support innovation. They explored how AI is reshaping one of the most human-centered industries: advertising: okt.to/BvXj5m
The systems powering today’s real-time ad decisions are the result of over 70 years of advances. At #TechLabSummit, CEO Anthony Katsur traced the journey from early AI research to the sub-400 millisecond transactions that fuel modern digital advertising okt.to/30KkLC
#IABTechLab breaks down how AI agents are poised to transform media planning, buying, & execution, and why industry standards are essential to make it all work at scale. Learn how we're building the foundations for a trusted, interoperable agentic future! okt.to/YF4wru
Join Session 5 of #IABTechLab’s #AgenticBootcamp series on June 18 in NYC! Connect with industry leaders, explore real-world agentic use cases, see a demo from BidSwitch, and help shape the roadmap for the second half of 2026. Secure your spot today: okt.to/4Tx65W
Last week #IABTechLab hosted our first-ever Agentic-themed Summit! Industry leaders came together to explore some of the biggest questions facing the future of the internet. Check out our recap of the day: okt.to/WGYV30
How do you know which Privacy Enhancing Technologies (PETs) are right for you? Watch #IABTechLab’s Privacy Lab webinar replay with Rowena Lam and @IABEurope’s Lucio Gagliardi to learn about the evolving PET landscape & our free Privacy Lab tool in action! okt.to/frAOLn
In privacy we trust, but in the Privacy Lab, we test! Join #IABTechLab’s Rowena Lam and IAB Europe’s Lucio Gagliardi this Wednesday to learn about PETs, how they work, and how the free Privacy Lab tool can help you assess them for real-world use cases: bit.ly/3PO8Yn5
That’s a wrap on #TechLabSummit! Thanks you to our sponsors: @KERV_ai, @meta, @optable_co, @Permutive, @TheTradeDesk, @CoactiveAI, @Didomi_io, @ethyca, @fastly, @ID5_io, @LiveRamp, Mobian, @weareogury, Supertab, Zeroma, @adops, @arcspan, @SecureWithHUMAN, @Lemma_DOOH, & Veylan!
Closing #TechLabSummit with one more agency! @wppmedia’s Lauren Wetzel joins #IABTechLab CEO Anthony Katsur to talk about what WPP unlocks with Agentic and how these opportunities help address fragmentation across marketing.
We can’t forget about privacy! @Didomi_io’s Jeffrey Wheeler highlights a major topic that will need attention: whether consent will become a one-time delegation across all websites and what that experience will look like. #TechLabSummit
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