Joey Graham | Commercial Real Estate @JosephGrahamIV
I help run a commercial real estate company. We manage and lease shopping centers. Sharing what I’m learning Austin, TX Joined June 2012-
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Every morning when I drop my daughter off with her grandmother, I tell her three things. 1.Integrity. Do the right thing even when nobody’s watching. 2.You’re a leader. Don’t just follow the crowd. Make your own decisions. 3.Confidence. Believe in yourself. She’s young. She probably doesn’t fully understand it yet. But I say it anyway. Because the words we repeat to our kids become the voice they hear in their own head one day.
@ListservedBud We manage and lease centers in Austin, Houston, Dallas, and San Antonio. We should connect more on Dallas.
If you want real results in commercial real estate, do this: Pick one small segment of town. Master it for two weeks. Here’s the play: Own the geography Walk it. Drive it. Learn every curb cut and every vacancy. Know the owners Pull every owner name. Call them. Follow up. Build the list. Know the numbers Rents, NNNs, sales comps, expiring leases, recent trades. Know the activity What’s for lease. What’s for sale. Who’s moving. Who’s expanding. Track everything Update it daily. Treat it like a living deal board. Then start calling owners with something valuable. Not a pitch. Insight. “Your neighbor is at $32/SF.” “There’s a vacancy opening five doors down.” “Your neighbor sold for $200/SF..” That is how you build a real pipeline. That is how you win meetings. That is how you become the person who knows the pocket better than anyone else. Commercial real estate is still a cold calling business. The calls just land differently when you actually know something. If you did this every two weeks for a year, you would dominate your market.
Something I’ve learned in commercial real estate and in business: You’re constantly dealing with problems you’ve never seen before. There isn’t always a clear answer. There isn’t always someone to ask. And you don’t get unlimited time to figure it out. Deals don’t pause while you figure things out. At some point, you just have to make a decision. You’ll be wrong sometimes. I definitely have been. But you can fix a wrong decision. You can adjust. You can own it and move forward. What’s harder to fix is sitting on something too long because you’re afraid to make the wrong call. I’m not the smartest person in the room. I just try to move, decide, and deal with the outcome. That’s usually better than waiting for perfect clarity.
As you get older, your circle naturally gets smaller. You become more protective of your time. You stop giving energy to people and places that don’t push you forward.
@ListservedBud Completely agree
That was one of the most amazing moments I’ve ever witnessed in sports. Hellebuyck for Secretary of Defense. USA!!!!!! 🇺🇸
@BrendanBooth_ You need to call with some value
If you’re all together focused on improving your life, you will forget to live it
@BoOkoroji Completely agree with you
Real estate has two very different sides. One is acquisitions. Capital markets, debt and equity, deal structure, syndication. The other is operations. Management, leasing, budgets, leases, execution. You need both. No question. The longer I’m in this business, the clearer it’s become that operations are the foundation for every other part of the deal. It’s where assumptions meet reality. Where pro formas turn into income statements. Where deals succeed or break. Working on the operating side changes what you pay attention to: What an income statement is actually saying. Where inefficiencies hide. How lease terms show up in real life. How space really gets filled. I’m still building my understanding of capital markets and debt. But learning operations first has given me a foundation I trust. It’s shaped how I evaluate risk, upside, and execution on every deal.
Most retail deals don’t make sense right now. High interest rates. Tight cap rates. Thin margins. The money is in the heavy lifting.
Work will always be there. Your family only gets you right now
Golf has taught me more about patience than any business book.
Cap rates look great on a spreadsheet. NOI lives or dies in the details.
I manage $2B in retail real estate. But this account is bigger than property management. It is about business, wealth, leadership, and living a full life with family, golf, and travel. If you are playing the long game, follow along.
@PatMcAfeeShow is an absolute legend. Keep doing you son. #PMSFANDUELFAMILY
2019 was the coolest year of my life.. Thank you all. 🗣👏🏻👏🏻
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