Łukasz Bączek @Lu_Class_

@Sportico Top 50 SportBusiness Twitter accounts • MSc Economics & Management • SportsBiz • FootballFinance Poland Joined January 2015

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Łukasz Bączek @Lu_Class_

13 hours ago

🚨Fox Sports is “likely to collect” at least $250m, with a plausible value of $500m-$600m from advertisers for ads that run “under the notorious tag of a ‘hydration break.’” Sources noted that the average cost of a 30-second spot during the tournament is between $200k and $750k.

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Front Office Sports @FOS

9 hours ago

How much has been traded on prediction markets on the World Cup winner? Polymarket - $3 billion Kalshi - $500 million On ADI PredictStreet, the official prediction market partner of the World Cup? Just $57,000.

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Łukasz Bączek @Lu_Class_

10 hours ago

An important Gallup study. Nearly one in four American adults is a fan of professional football. When it comes to team sports, football (soccer) is surpassed only by professional and college American football, basketball, and baseball.

Gallup @Gallup

11 hours ago

27% of U.S. adults identify as fans of professional soccer. This ranks squarely in the middle of the distribution of 15 sports included in the survey.

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Łukasz Bączek @Lu_Class_

10 hours ago

@KoltonRoman @PrawdaFutbolu Otóż to. Myślano jak tu rozszerzyć połowy na tercje czy też kwarty, aż w końcu wymyślono pretekst "przerwy na nawodnienie."

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Łukasz Bączek @Lu_Class_

11 hours ago

@henrywinter For each such break, Fox will earn between $200,000 and $750,000 per 30-second commercial. I hope this clarifies the matter.

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Łukasz Bączek @Lu_Class_

13 hours ago

Details @SBJ sportsbusinessjournal.com/Articles/2026/…

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Newcastle United @NUFC

16 hours ago

We are thrilled to announce an expansion of our partnership with Knox Hydrate, locking in the world’s fastest-growing hydration brand as the club’s Official Front-of-Shirt Partner in a three-year deal. Knox Hydrate branding will proudly feature on the front of all matchday shirts for the Men’s first team, Newcastle United Women, and the Academy teams from the start of the 2026-27 season. Read more: newcastleunited.com/en/news/knox-h…

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Łukasz Bączek @Lu_Class_

18 hours ago

(€75m taken into account the transaction costs) into the Group, including €31m immediately upon completion of the takeover.

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Łukasz Bączek @Lu_Class_

18 hours ago

As part of this agreement, Michele Kang has personally committed to repaying the debt owed to Eagle Bidco’s main lenders and would become the sole controlling shareholder of OL. In addition, M. Kang has committed to injecting up to €71m

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Łukasz Bączek @Lu_Class_

18 hours ago

OL’s main shareholder Eagle Bidco, represented by its court-appointed administrator Cork Gully, reached an agreement with Michele Kang regarding the sale to M. Kang of 87.8% of the shares of Eagle Football Group SA, the parent company of Olympique Lyonnais ol.fr/en/news/agreem…

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Łukasz Bączek @Lu_Class_

20 hours ago

Real Madrid commit to EuroLeague basketball amid NBA interest after €3bn proposal cityam.com/real-madrid-co…

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Łukasz Bączek @Lu_Class_

a day ago

The battle of champions between @adidasfootball and @nikefootball continues. 🗣️You got this vs 🗣️Hungry for more

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Łukasz Bączek @Lu_Class_

a day ago

Relevent secures first Bundesliga sponsorship in U.S. by partnering with Polymarket. The multi-year partnership includes digital and social content focused on match predictions and markets.

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Łukasz Bączek @Lu_Class_

2 days ago

An Inside Look at the Ad Experience at a World Cup Match adweek.com/convergent-tv/…

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Andrew @andrewelkadi

a week ago

League and network execs always want a Game 7, but the 2026 NBA Finals didn’t need to go the distance to put up monster numbers

ESPN PR @ESPNPR

a week ago

The '26 #NBAFinals finished as the most-watched since '98 & the most EVER on ABC! 🏆 Last Saturday's Knicks vs Spurs Game 5 on ABC drew 24.5M avg. viewers 🏀 Largest NBA Finals Gm 5 audience since '98 🏀 Up 157% from last year's Gm 5 🏀 Peak: 33M More: bit.ly/4uDnaNW

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Manchester United @ManUtd

2 days ago

We're proud to announce a milestone moment in the plan to transform Old Trafford 👀🏟️

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Łukasz Bączek @Lu_Class_

2 days ago

followed by a rematch of the sell-out 2023 fixture against Atletico on Sun 9 August. Both fixtures are part of the exciting '2026 Coupang Play Series'. This follows confirmation of City’s first pre-season game against Inter on Sat 1 August in HK🇭🇰, which was announced in April.

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Łukasz Bączek @Lu_Class_

2 days ago

Man City have confirmed two additional fixtures in Seoul, South Korea🇰🇷 as part of the Men’s First Team’s pre-season tour, presented by Experience Abu Dhabi. City will first face K-League All Stars at the Seoul World Cup Stadium on Wednesday 5 August,

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Łukasz Bączek @Lu_Class_

2 days ago

The Golden State Warriors is back in the market for a jersey patch sponsor after Rakuten shed the asset in its sponsorship renewal with the NBA side. Rakuten paid $20m a year for the assets as part of the sponsorship sportbusiness.com/news/rakuten-l…