Lucas Scortechini @LucasScortex
Performance App Growth & User Retention. User Acquisition | Growth Marketing linkedin.com/in/lucasscorte… Spain Joined June 2023-
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My second app, a B2B solution for businesses managing inventory, is now on iOS and coming soon to Android. It combines Web App with mobile convenience, allowing you to manage products, suppliers, and orders via voice. Available in 3 languages - 🇪🇸🇧🇷🇺🇸 Interested? Comment ⬇️
@HesucristoMotor @Nanosecso Dejá de llorar que el partido ni comenzó, anda a buscar mas marroquíes para el equipo
@Nanosecso Ya estas llorando y el parti ni ha comenzado
@TRobinsonNewEra LA TENÉS ADENTRO
Should I continue to follow the path to become a recognized CMO in tech companies or I should start my own company in a more traditional market? I'm asking myself loudly.
@bauhelou @CieloDahy Creo que el post fue eliminado asi que no podré decir ninguna boludez al respecto, jajaja. Gracias Bauti por la mencion!
Starting to Improve ASO via AppTweak research & competitor analysis to identify positioning opportunities. Next, I'll test Personalized Product Pages to boost CVRs. Any further strategy recommendations? Btw you can download Brainiz here brainiz.app
My first mobile app is now live on iOS and Android! After 5 months of work and learning (thanks to @adamlyttleapps), the real challenge begins: growing and scaling the app to millions of users. I'll be documenting my growth journey and results here. Let's grow!
failed an interview by picking the wrong metric. Lesson: optimize for Day 366 LTV, not just trial rates. Lower conversion often yields higher-value users. Use my free LTV calculator to find your true ROI.📊 Link -- freeltvcalculator.netlify.app
Healthy ad account tips? Learning from mistakes is key. Know your client, market, and seasonal trends. Avoid replicating campaigns across different markets; target audiences vary. Continuous learning benefits both you and the algorithms. Share your experiences! 👇🏽
Google Ads mistake: confusing budget vs. target CPA. - Low CPL + "limited by budget" = raise budget. - Rising CPL + falling volume = raise target CPA. Don't pay for discarded traffic. What's your signal?
Regarding Cal AI's App Store ban, Apple's channel behavior is key. If penalized for borderline actions, don't halt abruptly, reduce slowly. Apple rarely warns/explains and applies rules unevenly. Ignoring these rules risks your business. Have you faced Apple/Google app bans?
@lucasmoscon__ Primera ves que veo que te den hate man! Jajaja, igualmente voy all-in con tu "just an assumption" pd aguante @Appstack__
Would you look for a calculator on Instagram? Probably not. (Yes, basic) So why are there apps spending thousands on campaigns where their users never are? Product-channel fit is just as important as product-market fit. And almost no one validates it before turning on ads.
March: €54K spent. 105 real contracts - CAC €558. Bad. April (day 14): €13K spent. 62 real contracts. CAC €237. Better. Less budget. Better result. Why? : → Signal Engineering → Conservative start → One adjustment, not ten. The signal is worth more than the budget. 🧪
In 2026, creativity beats targeting. App success relied on segmentation, but attention is scarce due to overload and AI. Captivating content wins. Data and creative are linked: data informs creative, and creative fuels data optimization. Who leads creative strategy?
Launching my first Google UAC campaign for a client. Before activating the campaign, I asked myself: → Do we have evidence it'll work? → What validates it? → Right moment? → Starting budget? In 30 days, the results. 🧪 Any recommendations?
@bauhelou @nacho_gorriti_ @julesnewland @jacobrodri_ @iamgdsa @lucaspatiri_ @Thomasbcn @lucasmoscon__ Que grande @bauhelou muchas gracias hermano
Profitable apps understand LTV by channel, cohort, and segment to optimize budget allocation. Here's an LTV modeling framework covering predictive modeling, segmentation, revenue forecasting, and acquisition decisions to improve measurement. docs.google.com/spreadsheets/d…
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