Pierre-henri Soero @PHSOERO

Spending some time in public places and wow, i am not impressed. The average American man in his 40s is sitting at 28-30% body fat, a range that puts him at real risk for cardiovascular disease and other metabolic diseases. Being lean now is the outlier. It is so rare that people look at you like you’re the anomaly. That should be backwards. It used to be the standard, not the exception. I feel like a lion walking through a field of mammoths,built different, moving different, in a world that’s forgotten what “normal” used to look like. Here’s the part nobody talks about: there’s less competition every single day. The standard keeps dropping. In my opinion winning in 2026 is easier than it’s ever been if you’re willing to do what most people won’t. Its 2026 we are not lacking information. We have ChatGPT, Claude, a doctor’s worth of knowledge in our pocket, 24/7. This isn’t ignorance. It’s accountability. It’s follow-through. Men go to gym, eat clean and in moderation, cut the alcohol and drugs. Have a routine and a system with non-negotiable for your body and your mind. Wake up america 🇺🇸

If you’re in your 40s and have no time to waste, this is the system: Weight training + walking is the best combo for fat loss, but the real driver is the calorie deficit. Doesn’t matter how you create it. You can cut food or add steps, or both. Two levers: food and movement. I wouldn’t rely on high intensity cardio though, it can spikes cortisol and jacks up hunger for a lot of people, so you end up eating back what you burned. Lift to keep muscle. Stay in a deficit, eat less than you burn per day. Walk to add extra deficit without trashing recovery. Simple as that: lift, walk, eat right.

You don’t have the body you want because you are unwilling to say no to things you want less.

No one is coming to save you. Not your friends. Not your family. Not your circumstances. The gap between where you are and where you want to be has one bridge ➡️ YOU. Your excuses, your emotions, your self-doubt, your hesitation won’t close that gap. Your habits will. 1%

What does the 1% mindset mean? Discipline is not punishment, it is the quiet war you win inside yourself every single day. When your mind says stop because it seeks comfort but your soul says keep going. Those small, unseen victories are where real growth lives. I battle these little wars every single hours i am awake. The 1% mindset is getting better every single day and i do that by following my system, my blueprint with daily habits and non-negotiables. A strong unshakable system will always win in the long run over motivation.

Raise your Standards or lower your goals. YOU make that choice.

You can’t out-earn a broken body. Beautiful home. Expensive watches. Luxury cars in the driveway. Yet you won’t take your shirt off at the pool, or you have to lean forward just to see your feet because your belly is in the way. That’s lipstick on a pig. The 1% blueprint isn’t just wealth it’s health. Sleep. Train. Eat real food. Not as a trend. As a standard. As self-respect. Stop masking the problem with band-aid solutions like peptides, weight loss injections, Testosterone and hormone therapy. Shortcuts that treat the symptom but never the cause. Build BOTH or you’re just another pig 🐷 with nice lipstick 💄

Some people say they want to change. Hand them the blueprint to build their dream body. Hand them the blueprint to make more money. Hand them the blueprint to have a killer mindset. They still won’t move. It’s not lack of knowledge. It’s laziness. It’s being comfortable being mediocre. Or worse, they don’t believe they’re worth it. That’s not a motivation problem. That’s an identity problem. Some people are just built different and not in a good way. Sub human effort produces sub human results. Are people truly ok being mediocre?

After competing at the highest level in 3 different sports There is one thing I will not negotiate when it comes to my day. Training. You don’t find time for it. You schedule it like a meeting. Immovable. Non-negotiable. It’s in the calendar. 60 minutes is enough. You don’t need two hours. You need consistency. Training is done before most people open their eyes. By 7 AM the hard part is already handled. Then it’s clients, businesses , content. All of it gets executed because the foundation is already laid.

After 4 CrossFit Games world championships, top 7 at the triathlon World Championship, played on the PGA Tour, USOPEN, Asian tour and tournaments all over the world. There’s one thing I will not negotiate on when it comes to nutrition. You need to know exactly how many calories you burn on a daily. Not a guess. Not ‘around 2,500.’ The exact number. Whether your goal is fat loss, performance, or body recomposition that number is the foundation of everything. Inside The 1% Blueprint, that’s the first thing I establish with my 1:1 client. From there we build the nutrition plan, the training program, the full structure specific to your goal. We don’t guess. Link in Bio.

Make sure you work hard 👊

I never needed motivation. Since I was young my parents had me on a schedule. Wake up, train, eat, school, train, chores, homework, sleep repeat. No decisions to make, no debate just the plan and execute. So when people tell me they don’t know what to eat or how to structure their day I genuinely don’t get it. Stop guessing. Build the system. Follow it. Link in bio.

Studio for todays livestream

What actually happens to your body every hour of sleep you lose: 6 hrs → cortisol spikes. testosterone drops. you’re already behind. 5 hrs → ghrelin goes through the roof. you’re hungry all day and don’t know why. 4 hrs → insulin resistance kicks in. your body is storing fat, not burning it. 3 hrs → HGH basically shuts off. kiss muscle recovery goodbye. Sleep is the most underrated tool.

In my opinion, tirzepatide/retatrutide isn’t cheating. It’s a kickstart. Suppresses your appetite → you eat less → you finally see how much you were actually overeating. That’s the eye-opener. Use it to build the foundation. Learn the portions. Dial in the nutrition. So when you come off it you already know how to eat. Best tool for obese/overweight people who need to break the cycle. Not for someone already lean. Want the full in-house protocol tied into your training AND nutrition? That’s what The 1% Blueprint is for. Link in bio. Qualified 1-on-1 clients only.

I write my clients a detailed workout and nutrition plan. Specific protein sources. Specific carb sources. Exact portions and timing throughout the day. They call me a few days later asking if it was okay to eat carbs that aren’t on the plan. If you can’t follow a step-by-step system laid out for you, the problem was never the plan. We have a bigger problem to fix. If you’re not willing to work for the body you want, you should readjust your goal.

Everybody has nice cars. Everybody has nice watches Rolex, AP etc… Everybody has designer clothes. Everybody has a country club membership. Everybody has money. But almost nobody has: — A body that performs — Energy that lasts all day — Health that doesn’t need medication The new flex is a body money can’t buy.

Real talk on fat loss. A pound of muscle burns 6 calories a day at rest. A pound of fat burns 2. Doesn’t sound like much, until you’ve built 30 pounds of muscle. Now do the math. And that’s just sitting still. Train heavy and your body’s still burning 24 hours after you walk out the gym. Meanwhile people are out here doing an hour of cardio every day, losing muscle in the process, and wondering why nothing’s changing. Cardio burns while you’re doing it. Muscle burns while you’re living your life. Build the muscle first. Everything else falls into place.

Negativity spreads like cancer. It spreads to your relationships, your training, your results. I have zero tolerance for it. Your body is a direct reflection of your mental environment. You will never out-train a negative mindset. Feed your mind like you feed your body. That’s the blueprint. Link in bio.