Joe Castro @PPCJoeC

Check out the Text, Image, and Video ads your competitors are running on Google. #PPCChat Example: Angi (Angie's List) adstransparency.google.com/advertiser/AR1…

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Joe Castro @PPCJoeC

5 years ago

@Brandon_Koch Impossible.

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Learn more about Paid Search Incrementality and see how #SEM and #SEO work better together to make 1+1=3. @JonKagan explains how it works and puts it to practice via @sejournal>> buff.ly/3lrFF5W #paidsearch #PPC

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Joe Castro @PPCJoeC

5 years ago

@OzzTorr @KJT_91 Wait is this pizza tho?

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Joe Castro @PPCJoeC

5 years ago

@BrettBodofsky @MSFTAdvertising Exactly. That’s what I’m seeing so far.

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Joe Castro @PPCJoeC

5 years ago

#ppcchat- Google is recommends we set our daily budget at 10XCPA for Discovery...which is a lot more than we're spending on Gmail. I've read articles that recommend doubling your gmail budget. Has anyone seen success with lower budgets--especially when focused on retargeting?

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Joe Martinez @MilwaukeePPC

5 years ago

How to Add Sitelinks to Your #YouTubeAds on the @ClixMarketing Blog >> ow.ly/pS9H50DCBos

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Closed Loop @ClosedLoop

5 years ago

Facebook advertisers can't rely on the pixel to track users and conversions after #iOS14. But, @SeanJohnston shares how #firstpartydata can be your solution in 2021: bit.ly/3ckDJKh #digitaladvertising #digitalmarketing #facebookads #paidsocial #digitaladvertisingtrends

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Joe Castro @PPCJoeC

5 years ago

@ferkungamaboobo @MilwaukeePPC Thanks @ferkungamaboobo. We're have Business Loans in there as well. I'll take a look at the others. Was also thinking of specific placements/channels on YouTube might be a good option but limited reach.

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Joe Castro @PPCJoeC

5 years ago

Any YouTube ads pros have ideas for targeting small to medium-sized business owners/decision makers? Thanks! @MilwaukeePPC #ppcchat

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Joe Castro @PPCJoeC

5 years ago

@MilwaukeePPC Thanks @MilwaukeePPC We're using custom intent based on interest/purchase intent along with other life events like you mentioned. Custom intent is consuming majority of budget. Do you think custom intent based on search history would be more accurate than custom intent interest?

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Joe Castro @PPCJoeC

5 years ago

Our paid digital media team is expanding. Have at least a few years hand-on-keyboard experience running paid search & paid social campaigns? Remote OK for the right person (preferably on east coast). No recruiters please. #ppcchat #marketingtwitter mtb.wd5.myworkdayjobs.com/en-US/MTB/job/…