Gil Hong @_GilHong
Paid Media Strategist | Speaker: Hero Conf, State of Search, MKESearch, UtahDMC | Observer and Ponderer of Many Things | Regular @ #PPCChat linkedin.com/in/sghong/ San Diego Joined April 2012-
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@NeptuneMoon Let's hope they don't test out a voting system or some sort of social proof point...
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@AkvileDeFazio Great running in to you too! Always happy to see a familiar face at conferences
#brightonseo In case you're looking for the video @danaditomaso mentioned on comparing YoY GA4+UA data during the Analytics panel.
I bet you didn't set up GA4 a year ago. But yet, you probably have to report on year-over-year traffic, right? Here's how to do that (step by step with video!): kpplaybook.com/resources/how-…
@PPCKirk @dannysullivan If SEOs are goblins, what does that make us?! 😂
Finally made it to #BrightonSEO Where my #ppcchat folks at!
@Realicity @beyondcontent @NeptuneMoon @duanebrown @PPCKirk Definitely needs a disclaimer or foot note on ideal conversion volume and conversion windows!
Gil Hong retweeted
Some advertisers have noticed our system making changes to GA4 conv actions in their Google Ads accounts. This is the conversion swapping piece of the Setup Assistant migration process with the turndown of Universal Analytics: support.google.com/analytics/answ… 1/3
@NeptuneMoon Glad you can breathe a sigh of relief!
Gil Hong retweeted
There’s been some confusion about brand safety controls & reporting supported in PMax. So I want to share a rundown of important levers available to help you control the types of content your PMax ads can appear next to in Search, Shopping, Display & Video inventory. First up …
@NeptuneMoon Ugh that's a deal breaker for me.
Hopefully we don't have to have 30 conversations ( conv.) per month for it to learn 😂 #ppcchat
Google Ads has an AI assistant in beta in help section. Comes w disclaimer "While I know a lot, I'm still learning and may make some mistakes. If I do, please leave feedback so I can learn." 😬😳 Presumably, how would someone seeking help know if the help is wrong? #PPCChat
Awesome data analysis! I've often found variances in the minimum conversion threshold depending on budget saturation and competitor landscape (i.e. budgets covering +50% of impr. share and competitors selling the exact same product) #ppcchat
How much data does PMax need to work? This Q comes up constantly and I've seen answers from 15 monthly conversions to 100. So I pulled together 14,000 data points to find out. #ppcchat
This is also my assumption of how it works as well. One big difference is that GA4 doesn't have enhanced conversions capabilities that the Google Tag has, so depending on your typical user journey this could be inflated/deflated vs. GA4. #ppcchat
This is how I currently see it, so I need someone to help me know if I'm mistaken here: My assumption is “yes” they would be different since Google Ads DDA is primarily trying to determine attribution credit between ad clicks, and GA4 DDA is primarily concerned about the entire
@beyondthepaid @NeptuneMoon Sometimes I feel like I see less than 15% of my actual search queries lol
@NeptuneMoon Ugh that is the worst news! Definitely motivating me to find alternatives.
Anyone else get ambushed by GoogleAds UI redesign? #ppcchat
@andreacruz92 @NeptuneMoon Happy birthday @NeptuneMoon !!!!
@PPCKirk It's likely the same reason we don't have multi channel attribution in GoogleAds. They want to keep things as neat and tidy within their sandbox only.
@PPCKirk Considering my inbox has an embarrassingly high amount of unopened emails, I've fear I've already become blind to rare 1-off emails from sources that tend to send spam. Though I could see this working with rare push notifications or sms.
Also good to consider what ROAS is based on. Are profit margins factored in, rate of returns, customer lifetime value, multi channel attribution? #ppcchat
Google: you should always be willing to spend more if you're hitting a certain campaign ROAS target right? Sky's the limit. Actual Brand: my supplier can't keep inventory and I'm figuring that out, so please don't spend more. Real business is messy. #ppcchat
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