NP @PuniaProtocol

>half-life of X posts: 52 minutes >half-life of TikTok posts: 0 minutes (exceptions apply) >half-life of Instagram posts: 18.27 hours >half-life of LinkedIn posts: 23.22 hours >half-life of YouTube posts: 10.60 days post accordingly

@RobHoffman_ LinkedIn SOP

@barnamarczali @antinertia @wallstreetpapii yup! harder to accept that

AI companies are going from 0 to $500M in a few months/years. But how? Jeddi (@antinertia), who is the growth architect behind Polsia and HeyGen, has the answers. I just watched his 53-min podcast with @wallstreetpapii. Here are my top 20 takeaways: 1.) Gamma, Lovable, Replit... all of these product-led companies are using the same growth playbook to go from 0 to $500M+ in a few months/years. 2.) 4 Pillars of their growth playbook: >Paid ads >Influencer marketing >UGC farms >Product launches and in-house content 3.) Myth: If your product is good, it's going to grow by itself. Maybe it was true 10, 15, 20 years ago... when you could put your app on the App Store and become #1. But not anymore. There are 10 platforms and 100 products doing almost exactly the same thing. 3.) All the fastest-growing "product-led companies" are using paid ads. But they don't like admitting that publicly. 4.) Meta ads used to be about picking the right interests and behaviors. Now the game is volume of creatives. 5.) 60%-70% of your total acquisition can come from paid ads. Rest from influencers, affiliates, and owned content. But if you only rely on Meta, you are playing a dangerous game. They can update their algorithm. And that can put a hole in your growth. 6.) Influencer marketing means you are renting someone's audience and trust. You are giving them a flat fee. And they are making content about your product. 7.) YouTube influencers convert far better than TikTok and IG ones. Because YouTube viewers actually click description links. 8.) UGC farming is the game of volume. You know most reels won't go viral. But a few will. And they are enough to give you those revenue spikes. 9.) Study Higgsfield for viral feature launches. 10.) X ads were bad for a long time. Now they are worth testing again. He knows a guy who's printing with X. 11.) Outreach for influencer marketing: He gets like a 40% reply rate. Wants to get higher still. 12.) Outreach tool of choice: Lemlist (for multi-step LinkedIn and email sequences) 13.) Documenting founder's journey in daily or frequent video content can build massive trust and audience. Look at Ben from Polsia. He might become the first person to document a 0-to-billion-dollar journey. 14.) A personal brand compounds regardless of the business outcome. Even if the underlying company fails, a founder with a large audience still retains a lot of leverage and will get more opportunities. 15.) "Do I start content or business first?" His advice: if you have something to say, start saying it today. The primary goal is to earn attention and trust. Once you have that, you will find a way to monetize that. 16.) AI-generated UGC ads are now close to indistinguishable from real people (he helped a Texas insurance company print money with that). 17.) Find the shortest path to feedback from your actual ICP: for students, stand outside universities. For plumbers, call Google Maps listings. For digital products, use tools like Ahrefs to check and spot unmet demand. 18.) He validated a side business in the health space through tools like Ahrefs. Spotted strong demand with no strong supply of answers. Built the product and started generating revenue without ever doing a customer interview. 19.) Reddit can give you a useful signal for early idea validation. Because it's structured around Q&A. You can see problems people are trying to actively solve before you build anything. 20.) He is a big fan of World of Warcraft. share this with your founder friend who has big ambitions.

@wallstreetpapii @antinertia thank you sir for hosting this podcast!

@Jayyanginspires more like the gift of ambition!

@TejasKumarrr @TheAgentNet rooting for you!

youtube.com/watch?v=Ak-YNI…

They started with 2000 followers. After 5 years, they have 6 million+ followers. And a Netflix documentary. Bryan Johnson (the man who wants to live forever). She is the content genius behind that brand. I just watched her 50-min podcast with Colin and Samir (@ColinandSamir). Here are my top 20 takeaways: 1.) Kate Tolo (@_katetolo) sees the algorithm as a nightclub bouncer whose only job is to keep people inside happy. 2.) Do not focus on gaming the system. Focus on creating content that makes people feel something deeply (hope, shock, fear, etc.) 3.) Failure is invisible when you are small. So there's no real downside to posting more and experimenting. 4.) Test. Test. Test. Do not assume. Even when you're experienced... test. Because you don't know which headline or cta will win. 5.) Text-first approach even if you're creating for a visual platform. Get the story right in text first. 6.) She uses a 3-step writing process: >State the idea as simply as possible. >Rewrite it from the reader's perspective (what value it will give them). >Identify the most "gossipy" or evocative element and move it upfront. 7.) Gossipy element just needs to be a remarkable and repeatable fact. Example: 90% of visible skin aging is caused by everyday sun. 8.) Know the "ticket price" for each platform. For YouTube, it's the thumbnail and title. For email, it's the subject line. For app notifications, it's the first 3 words. 9.) Create tension. And then give a lot of value. If a headline triggers fear or urgency, follow it with a practical solution or protocol. This makes the audience feel you're on their side. And not just there to alarm them. 10.) Speak simply. Example: an academic study about dog ownership and dementia can become "You a cat or dog person? Own a dog + exercise: 63% lower dementia risk. Own a dog + don't exercise: 0% benefit. Own a cat: 0% benefit." 11.) Repetition works. This same tweet... "Sleep is the most powerful drug available. For performance, mental health, and well-being." got 220k views (2025) and then 348K views when posted again (2026). 12.) When something works, iterate on it minimally. Find a post that outperforms your average. Make 1 small change. Republish. And see the result to isolate which element is driving the result. 13.) Review content in the right context. A tweet needs to be seen like a tweet with actual line breaks. A product label needs to be seen on the shelf next to competitors. 14.) Do not stockpile content. Publish fast. You are missing a learning cycle when you hold back a piece of content. 15.) Quote from Erik Torenberg: "Content either needs to be timely or timeless." Spending 2 weeks on content that's neither relevant nor built to last ends up being pure waste of time. 16.) Use "yes, and" approach to deal with negative or challenging comments. 17.) Viral content almost always produces both negative and positive reactions simultaneously. 18.) Emotional copywriting >> rational copywriting 19.) Taboo or uncomfortable topics are often the highest-value content territory. They deliberately cover topics like erectile dysfunction as a cardiac predictor that many others avoid. 20.) Authenticity and care for your audience are the key drivers behind virality at scale. Bryan spent 2 months drafting his relationship announcement because he sees the audience as his family.

@nateherk congratulations!!

@NicoMuoio congratulations!!

@evanseech Yo [you know your name]!

nothing beats the feeling of first... seeing that 1st person on the waitlist signing your 1st customer making your 1st dollar on the internet

if you're running 120 agents and making less than $120k/yr... then you might need to re-evaluate your money strategy

@skitzocat highly unlikely. most people don't give a damn

People are subconsciously or consciously putting you into one of these 3 categories: >asset >threat >noise

Either things are happening to you. Or you're making things happen. Only 1 of this founder mindset wins.

@marclou @levelsio congratulations!!

there are only 2 kinds of people in the world: > ones who divide people into 2 kinds > ones who don’t ~paraphrasing Robert Benchley

there are 2 kinds of people in the world: > ones who speak their mind > ones who don’t which one are you?