Today we’re rolling out a new brand for @Simple_Closure.
Over the last few years, we’ve helped thousands of companies navigate one of the most difficult moments in the startup journey. Along the way, we’ve learned a lot about the founders we serve and the role we play in helping them move forward.
Our new identity reflects that.
It’s not a new mission. It’s a better expression of the one we’ve had from the beginning: helping founders close with the same care and professionalism that goes into building.
As the shutdown standard, we wanted a brand that better reflects the company we’ve become, the trust founders place in us, and the category we’re defining.
Today, we’re proud to share the next chapter of SimpleClosure.
See it in action here: simpleclosure.com
Starting up has a standard. Shutting down should too.
Three years ago, we built SimpleClosure to close that gap. Since then, we’ve supported 6,000+ companies with the structure and rigor this moment deserves.
Today, we’re reintroducing how we show up—both visually and categorically.
Introducing: The shutdown standard.
See it in action here: simpleclosure.com
Feeling stressed lately? We're teaming up with @Simple_Closure this Thursday to help you recharge before demo days and pitches. Think massage chairs, sound meditation, and matcha. 🍵
RSVP below — spots are limited!
Today we introduced the SimpleReset, a matcha latte created as a small reminder for founders to pause before the next push.
Now, we’re bringing that idea to life. 🧘♀️
On June 11, we are hosting a drop-in wellness pop-up at @UseCorgi Cafe in San Francisco for founders, builders, operators, creatives, and anyone preparing for a big moment.
Building a company can be exhilarating, exhausting, and all-consuming. We wanted to create a space where people can step away from the pressure for a moment, recharge, and get grounded.
Come by for the SimpleReset, plus sound healing, tarot readings, 10-minute chair massages, founder clarity sessions, and a headphone meditation bar.
Whether you’re gearing up for YC Demo Day, building toward something new, or just need a reset, we’d love to see you there.
- June 11
- 1–4:30pm
- Corgi Cafe
Link to RSVP: luma.com/h4ls0xqf
We spend a lot of time helping people close one chapter and begin the next.
So we made a drink for that moment in between.
Introducing SimpleReset. SimpleClosure's drink, now at the @UseCorgi Cafe in San Francisco.
It's a small thing. A deliberate pause. A clear head before whatever comes next.
If you're in SF, come try it. And if you've ever closed something —a company, a chapter, a career—you'll know exactly what this drink is for.
NY Tech Week is just two weeks away! Here's where you'll find us during @Techweek_ :
The Retro | Tuesday, June 2 @ 5:00-8:00 PM
A cocktail and light appetizer experience surrounded by artifacts from companies that didn't make it. Come enjoy custom cocktails, curated displays, and a conversation about the full lifecycle of building—including closure. Raise a glass to what didn't make it, and what comes next.
Law In The Age of AI | Thursday, June 4 @ 8:30-10:30 AM
Join us for a panel discussion on how AI is reshaping the legal industry for both startups and established firms. Featuring @doriyona from SimpleClosure, Jesse Carey from @stripe, Samuel Garcia from @amplovc, and Jeff Loretto from @CooleyLLP. Co-hosted by Carta and Primary Venture Partners.
Register here:
-The Retro: partiful.com/e/Vii5aVoAvr5I…
-Law in the Age of AI: partiful.com/e/aJLpUi2Ui1WZ…
More than 90% of startups fail. But what happens after shutdown is still one of the least talked-about parts of the founder journey.
I sat down with @bayareawriter and @crunchbasenews to talk about what we've learned at @Simple_Closure over the past three years, and where we're headed.
Founders who close well carry that credibility forward. That's what this work is really about.
Read the full article here: news.crunchbase.com/startups/salva…
"We’ve seen strong year-over-year growth in startup shutdown activity over the past few years, and that trend has continued into 2026 so far. Based on our data, in Q1 2026 we saw 2.6x more companies close compared to Q1 2025," says @doriyona, CEO of @Simple_Closure.
I spoke with Yona about SimpleClosure's new product, the rise in startup shutdowns, and how attitudes around failure are beginning to shift.
Read more in the @CrunchbaseNews article link in the comments.
Demand for workplace data has been a boon for SimpleClosure, whose CEO Dori Yona said that the level of inbound interest in it from AI companies has been “insane”.
“There’s a feeling of a gold rush from these companies trying to get their hands on real-world data,” he said.
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