Tim Vanderhook @TimVHook

@theallinpod @bfl_ai @robrombach @Jason The winners of the past will be the same winners in the future but using newer technology. Vision is everything and there are few in society that have it.

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Tim Vanderhook @TimVHook

5 days ago

@miramurati My favorite line is "shaped by the people they serve." Domain expertise of humans will be the lasting value for all of us in the long run.

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Tim Vanderhook @TimVHook

5 days ago

@joe_zappa Always insightful given the access to executives you have!

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Tim Vanderhook @TimVHook

5 days ago

@paulg Another reason why HR shouldn't be making decisions for the whole organization.

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This is an excellent take. One distinction, the smaller the company, the easier it is to adopt AI in advertising. In early tests of our autonomous ad product, the AI outperformed human traders on cost efficiency of transactions by 67%. This is going to be a huge unlock as adoption scales to larger org's.

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Tim Vanderhook @TimVHook

5 days ago

@nikesharora @satyanadella I agree with everything you are saying on AIaaS. We are about to see a transformation where companies will offer AI that performs those services autonomously. AI-as-a-Service will enable companies to do what was once unimaginable.

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Tim Vanderhook @TimVHook

a month ago

@aripap @RichieHyden @viant_tech @keithepetri 🤣 A free portal where publishers see the signals and scoring on inventory they send our DSP. QPS, HHID coverage, IRIS ID coverage, how we grade their supply for quality, etc. Nothing for sale.

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Tim Vanderhook @TimVHook

3 months ago

@oliviaakory Imagine what their revenue would have been if they were all in the office…

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Tim Vanderhook @TimVHook

7 months ago

@aakashgupta You just described how Google is a Monopoly and the quality of the product doesn’t matter when you monopolized distribution! Turns out it is impossible to beat a monopoly!!

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Tim Vanderhook @TimVHook

7 months ago

@jacob_posel @TaylorHoliday I still can’t figure out what would be different or unique based on what you mentioned above. Is this a CRM only for the social channel? Doesn’t seem possible via the Open Web with the descriptions you gave.

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Tim Vanderhook @TimVHook

7 months ago

@AdtechGod It’s just ‘Artificial’

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Tim Vanderhook @TimVHook

10 months ago

Here is why: one consumer visiting Google and searching used to mean 1 to 2 ‘clicks’ to per search. NOW, one prompt in an LLM produces ‘25 simultaneous search clicks’ and thus everyone is seeing inflated numbers but bots make it easy. Same volume from a consumer perspective but the LLM executes 25 times the search referrals. Really quite simple.

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Tim Vanderhook @TimVHook

10 months ago

@AdtechGod I want a robot SO SO BAD! Mainly for two items: washing dishes and accessing ViantAI without a keyboard. Can’t wait for @Tesla_Optimus

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Tim Vanderhook @TimVHook

10 months ago

What I think you should do is stick with your current setup for now. Side by side you should run an additional test using us. Load in whatever data you want. I will pay for half the media up to 50k and match any budget up to that amount. Then you can look at the results side by side. You should only allow your current setup to use retargeting and exclude it from Viant. That way, we have one hand tied behind our back against your current provider. Viant will demolish whatever setup you have in place. Our data feeding the models will outperform whatever you are doing. Would you stop having FOFO and let’s go! How many ad platforms have offered you $50k to test?