/kp @keithepetri
SVP Data, Identity + Supply @Viant_Tech // A mix of thoughts on adtech strategy, data-driven products, and the changing foundations of digital media. KeithPetri.com Joined January 2010-
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@dappermarketer You just started following me... It is called: humor.
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Great time to short Clear Channel and Outfront given the forward-looking revenue they lost...
Boom! Walmart acquires @vibedotco corporate.walmart.com/news/2026/06/2…
@dappermarketer Vibe was a big buyer of OOH inventory...
@ericfranchi @aripap @JoeZawadzki He can pull it off... Me...? Not sure yet!
@aripap @ericfranchi I've done that at Cannes... And I used to be the blazer-guy, but I'm with @ericfranchi now and invest in a diagonal sweat stain 👛
This was a lot of fun! Great way to get into the weeds before some incredible partners discussions next week 🇫🇷🥐
S&N EXCLUSIVE: Can DSPs save publishers? 🤔 Publishers create the content, build the audiences, and bear most of the costs. Yet somehow, after two decades of digital advertising innovation, many publishers capture only a fraction of the value they create. In this long-form
@danielcberk Might be hard to convince them to leave the west side, but... @kevinrunsnyc & @nihalmehta
@AdtechGod @JohnathanBarnes @Dupree I meant more than that 🙃
@JohnathanBarnes @Dupree I've heard rumors of a move here... 👀
20 ¯\_(ツ)_/¯
I feel confident nobody can check all 20!! How many can you check off? 1. Used a rotary phone 2. Used a floppy disc 3. Used a typewriter 4. Taken photos with a film camera 5. Listened to music on a CD 6. Listened to a cassette tape 7. Listened to a vinyl record 8. Listened to
So, not only do I believe that a grocery store chooses what items it stocks it's shelves with, but these "stores" take it a step further and promise a separate product that is fulfilling and healthy to get rid of the rotting SKUs in a blended soup and sell it at a premium price...
Shout out to Mary for bringing us all together 👜👡
@keithepetri from @viant_tech joins @sam_khoury1 to unpack identity, SPO, and CTV attribution. Why does proof matter more than promises? Link below. news.marketecture.tv/podcast/determ…
/kp retweeted
it’s called “single sign on” because you have to deal with it every single time you try to do anything
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