EDO, Inc. @edo_data
EDO helps marketers, networks and agencies understand when and how #Convergent TV ads drive consumers to take action. edo.com LA NY SF Joined February 2019-
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"What we know about advertising on TV is that live works. Live sports, live news, they are the king of the hill," says @edo_data CEO @kevinkrim. "At the top of that hill is the @NFL. It couldn't be back at a more important moment for TV than right now."
As #Netflix disclosed its plan with ads has reached 5M monthly active users, vendor @edo_data struck a pact to measure advertising outcomes using predictive behavioral data. #advertising #streaming fiercevideo.com/advertising/ed…
Upfront data moves: Warner Bros. Discovery @wbdAdSales adds new measurement partners: @PilotlyInsights @edo_data @LoopMe @605Data @DISQO @warnerbros @Discovery @wbd mediapost.com/publications/a…
FINDING THE CUSTOMER | In addition to the industry’s legacy measurement company, @Nielsen, we spoke with the main players making a name for themselves, including @Video_Amp, @Comscore, @ispottv, @samba_tv, @edo_data and @605Data. adweek.it/43s3eBd
March Madness TV commercials post dramatically higher online engagement @edo_data mediapost.com/publications/a…
In ep.429 of #AIinAction, Peter Foley, Head of #DataScience at @edo_data discusses the work they do within #TVadvertising, the role of #AI and Data Science in their services, upcoming projects and why EDO is a great place to work 🎧Listen now 👇👇👇 bit.ly/42hvOoq
'The Flash' scores top spot as Super Bowl ad-engagement winner @edo_data bit.ly/3XE6vtm
Great #SuperBowl ad metrics from @edo_data … Flash movie trailer had most engagement … the Jesus ad & Walt Disney’s celebration in the top 3 #Sports #Business #NFL
The Super Bowl had some great plays, but also some great commercials. @andrewrsorkin, @JoeSquawk, @BeckyQuick and @kevinkrim, CEO of @edo_data, discuss the best and worst ads of the #SuperBowl.
Great session with @kevinkrim @edo_data Jason @DIRECTV & JC @4As on how streaming TV growth, addressability outcome measurement & automated, cross-channel buying platforms change the market, as soon as this Upfront
Kevin Krim, president & CEO of @edo_data, shares details about his company's expanded agreement with @disneyadsales to provide more measurement tools for streaming advertisers, including performance metrics: beet.tv/2023/01/disney… #audienceinsights @kevinkrim @robwilliamsNY
Disney Advertising/EDO strike measurement deal for engagement, outcome metrics as agencies increasingly adopt clean-room technology @disneyadsales @DisneyPlus @edo_data bit.ly/3XCm5q3
Learn and explore ways that agencies and marketers are leveraging emerging trends and how they work together to test and refine their new business models. Join #4AsDecisions @kevinkrim @edo_data, @KendraEClark @TheDrum, @michaelbeach @xscreenmedia. decisions.aaaa.org
EDO names theatrical marketing veteran Steve Siskind to GM Analytics post @edo_data bit.ly/3YhMQAZ
Marketers need a more readily available way to measure Share of Market (SoM). In this new whitepaper published by @edo_data, you’ll learn why Share is Search (SoS) is a predictive proxy for SoM and why it should be a key metric in all brand marketer's tool belts. #MarketShare
From David Bowie to #datascience: Edward Norton shares how his passion for creative and innovation led to founding EDO. Check out the candid conversation in the Learning from Leaders podcast. blog.edo.com/blog/edward-no…
New case studies from @edo_data showing how innovation in video measurement can help drive and prove campaign KPIs. Download below.
" $NFLX has always dragged this industry forward, and now it's in advertising. This industry has always been supported by subscription and advertising," says @kevinkrim. "The economics of how to drive average revenue per user with advertising is going to be very compelling."
Have you seen #BlackPanther: Wakanda Forever co-branded TV spots with @Lexus, @McDonalds, @Target & @Mastercard? EDO's data showcases how promotional collaborations w/latest @theblackpanther film generated immediate consumer response during TV ad airings. hubs.la/Q01sDbbm0
New innovations in measurement - let’s talk about how using data and the right measurement metrics can optimize a campaign for success with Field Gartnwaite (@iris_tv), Scott Grunther (@edo_data), Philip Inghelbrect (@TatariTV), and Denise Colella (@Adobe) at #BeetRetreatLA
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