Taboola @taboola

Our global Sales Club winners wrapped up an unforgettable trip to One&Only Le Saint Géran, Mauritius. Behind this energy are months of focus, excellence, and breakthrough, all channeled into delivering real results for our clients. Come join the Taboola team: bit.ly/4c5R3PE

With the one and only @aripap .. big ideas conversation type of thing #cannes2026

We’re reshaping advertising with AI. With tens of millions of AI-powered answers every month, DeeperDive is already building the economic layer of the AI internet, read why @NVIDIA took notice: blogs.nvidia.com/blog/nvidia-ai… If you're at Cannes Lions, join us Thursday for Decoding the Agentic Advantage in Performance Marketing, with Matt Groshong from @NVIDIA, alongside leaders from @Paramount+, @Omnicom Media and @Accenture.

Taboola GRCN was proud to sponsor the SOPA Awards 2026 Gala Dinner in Hong Kong on June 18. Supporting publishers through innovation is what we're here for. DeeperDive, Taboola's AI Answer Engine for news publishers, is one way we're helping publishers turn reader curiosity into engagement and revenue with a 21% CTR from answers back to articles.

keyboard_arrow_left Previous keyboard_arrow_right Next

The Knicks just won their first championship since 1973 and reader interest followed every step. Taboola Newsroom data shows the NBA Finals ranked as the second-most-read topic in the U.S. last week, with 10 million+ views. And DeeperDive logged 46,000+ NBA Finals questions on publisher sites since June 1. Read the MediaPost article by @LaurieSullivan mediapost.com/publications/a…

🏳️‍🌈 When a brand gets it, they really get it. For Laura Tamburini, International Sales Manager, Gucci's Pride Campaign from 2019 "The Future is Fluid" campaign stuck with her all these years later. With their campaign focused on pure self-expression and amplifying real voices, it reflects the same authenticity Laura brings to work every day. #TaboolaLife

During the Knicks' championship run, readers asked more than 46,000 NBA Finals questions through DeeperDive, Taboola's AI Answer Engine, embedded on publisher sites. That's the casual, culturally engaged fan being pulled in by a historic run, asking questions and staying on-site to find answers. That's what DeeperDive is built to capture. Read the full data breakdown: ppc.land/nba-finals-bea…

The digital advertising stack is being rewritten thanks to Agentic AI; changing how consumers discover, decide, and take action. We’re hosting a Group Chat in partnership with @Adweek: Decoding the Agentic Advantage in Performance Marketing to have the conversation around the agentic advantage in the performance and publishing industries, Hear from our panel speakers what it looks like when CTV, the open web, and commerce infrastructure stop operating as separate channels and start operating as a single, agent-ready ecosystem. June 25 | 1:00 PM – 1:45 PM | event.adweek.com/awh-cannes-202…

keyboard_arrow_left Previous keyboard_arrow_right Next

The Knicks just won their first championship since 1973. And reader interest told its own story. Taboola Newsroom data shows the NBA Finals ranked as the second-most-read topic in the U.S. with more than 10 million views. Meanwhile readers had a lot of questions. DeeperDive logged more than 46,000 NBA Finals questions since June 1. The top trending topic: over 4,000 queries about why Game 3 ticket prices fell, a signal of a casual, curious audience being pulled in by a historic moment. Know where your audience's attention actually lives. mediapost.com/publications/a…

Publishers have been losing traffic to AI overviews and zero-click search for two years. Our data shows that readers who ask questions on publisher sites generate 3x more revenue and engage 2 to 3x more with content than passive visitors. Dan Nathan asked @AdamSingolda if DeeperDive makes up for the traffic loss. His answer: it doesn’t just make up for it. It grows the pie entirely. Full conversation on the @RiskReversal Media YouTube channel.

There is a lot of chatter about agentic AI and what it means for the future of advertising. We are done talking about it in theory. At Cannes Lions, we are bringing the people actually building it into the same room. Taboola is proud to present, in partnership with ADWEEK: Decoding the Agentic Advantage in Performance Marketing. Steve Ellis, Paramount+ (@paramountplus) | Matt Groshong, @nvidia | Jarrod Martin, Omnicom Media | Krishan Bhatia, Taboola | Co-moderated by Ryan Joe, @adweek and Imran Khan, Proem. Happening Thursday at 1:00 PM in @Cannes_Lions event.adweek.com/awh-cannes-202…

@taboola Every generation of media has needed a monetization layer and the AI era is no exception.

@WadiDigital @RealizeAds @YoelTIsrael @rachelmgarf The best meetings happen in person. Thanks for coming out Wadi team

@RealizeAds We're opening the monetization engine behind DeeperDive to the entire generative AI ecosystem. The economic layer of the AI internet starts now.

@rachelmgarf @RealizeAds In-person energy is unmatched. Great to have you all visit us @rachelmgarf, @YoelTIsrael & Gabriella

@YoelTIsrael @RealizeAds @WadiDigital @rachelmgarf Love having partners who are as invested in the work as we are. Great to see you all in person.

"Building the economic layer of the AI internet" ... today we launch LLM monetization beyond DeeperDive The future of the internet won't be pages and links. It will be conversations. Questions. AI agents helping people get things done. But there is a challenge. The world's best AI products and startups out there - require enormous investments in infrastructure, models, and innovation. At the same time, most people won't pay for subscriptions to dozens of AI apps, we'll pay Claude, Netflix, Spotify, the WSJ, CNBC, The Information and a bunch of others, but that's about it. Just as advertising helped make search accessible to billions of people, I'm convinced advertising will play a big role in making AI accessible to everyone. Today, we announced that we're opening up the monetization technology behind DeeperDive, our AI Answer Engine, to AI apps, chatbots, virtual assistants, and agentic experiences across the web. Powered by Realize, our performance advertising platform, AI companies can now monetize high-intent consumer moments while continuing to invest in better products and experiences. We're still early, but every major technology shift needs an economic model behind it. We have dozens of companies who reached out asking to monetize similarly to DeeperDive, and as of today - we can do it. Thank you Ronan Shields at @Digiday 🙏🙏 cc @taboola bit.ly/4vX0MjT

Taboola is opening up the monetization engine behind DeeperDive, one of the fastest-growing AI answer engines in the world, to the broader generative AI ecosystem. Chatbots, virtual assistants, conversational AI, can now turn user queries into ad revenue, instantly and seamlessly, powered by @RealizeAds. DeeperDive already does this at scale, generating tens of millions of AI-powered answers every month for more than 7M+ users, with high-intent ads surfaced directly inside the AI-powered results page. The platform is powered by @NVIDIAAI accelerated computing, enabling high-throughput, low-latency inference at scale. As Adam Singolda, CEO at Taboola, put it: "Today's news is about helping build the economic layer of the AI internet." digiday.com/media-buying/t…

@EvanKirstel @AdamSingolda @KristenScholer @NYSE @TechImpactTV Thanks, Evan! Love that framing. DM incoming.

What happens when a reader can ask a question instead of just browsing? @adamsingolda and @KristenScholer got into exactly that at the @NYSE Speakers' Corner during POSSIBLE 2026. DeeperDive turns a question into a reading session, and publishers are seeing the results. Watch the full conversation youtu.be/5emYc-RvMDk?si…

Every four years, football takes over everyone's feed, grabbing everyone's attention online and offline. But what kind of ad visuals stop the scroll and convert while fans are actively consuming content? If you're a performance marketer who wants to actually capitalize on the football summer 2026 instead of blending in with generic creatives, this practical guide from @Taboola's Creative Shop is for you. Which pro tip do you find most insightful? taboola.com/wp-content/upl…