David Perlov @DavidPerlov

Founder, Leverage. 1+1=100. Wannabe scratch golfer. Making Michelangelo proud. buildwithleverage.com In the Arena Joined June 2021

Tweets

1K
Followers

213
Following

145
Likes

2K

David Perlov @DavidPerlov

5 days ago

@Seanfrank I’d buy a ridge gummy

0 0 1 284 0

View Details

David Perlov @DavidPerlov

2 weeks ago

@jig_corp Coding was the one part you could do without convincing another human. Everything on your list needs someone else to say yes first. That's the wall most builders started a company to avoid.

0 0 0 4 0

View Details

@benradack The ones that stall at 500 a day are the hardest to call. A small pocket and a fatigued creative look identical in the dashboard, rising CPA and flat spend. One is genuinely capped, the other just needs a fresh angle. We've killed our share of real winners guessing wrong.

0 0 0 3 0

View Details

David Perlov @DavidPerlov

2 weeks ago

@ivanburazin The funding-trigger example nails it. The minute a raise hits the news, every tool fires the same congrats-now-buy-my-thing email within the hour. The one signal that should mean relevance now guarantees a delete, because everyone automated it at once.

0 0 0 4 0

View Details

David Perlov @DavidPerlov

2 weeks ago

Delegated a task Monday. Spent longer reviewing it than doing it would have taken, sent it back with notes, got it back, changed two words. Next week I will tell someone I'm stretched too thin and can't hand anything off. The cycle is intact.

0 0 1 18 0

View Details

David Perlov @DavidPerlov

2 weeks ago

@thedanielbudai Most brands stop at 3 because they're scared of unsubscribes. But whoever drops off at email 4 was never going to buy anyway. Protecting list size just costs you the revenue those last two emails exist to capture.

0 0 0 6 0

View Details

David Perlov @DavidPerlov

2 weeks ago

@alexwtlf The 8 billion is the problem. Founders build for all of them and end up sharp for nobody. Getting 100 users was never about reach. They never decided who it was for.

0 0 0 10 0

View Details

David Perlov @DavidPerlov

2 weeks ago

@twrNic @SahilBloom Only if you outsource the wrong things. Hand off what you've already mastered and that's just leverage. Hand off what you're still learning and yeah, that's the part that atrophies.

0 0 0 7 0

View Details

David Perlov @DavidPerlov

2 weeks ago

@denk_tweets @LinkedIn @beehiiv LinkedIn spent years burying anything that sent people off the feed. Now it's importing your newsletter work onto your profile. Surprised they blinked first.

0 0 0 8 0

View Details

David Perlov @DavidPerlov

2 weeks ago

@Markmanson This is the only lifemaxxing stack that admits the energy drinks. Respect.

0 0 0 6 0

View Details

David Perlov @DavidPerlov

2 weeks ago

@CoachDanGo What gets me is they solved it at the environment level. Make the healthy lunch the default and eat it as a lesson, and health stops being a willpower problem. We try discipline first, then reach for a drug when that fails.

0 0 0 4 0

View Details

David Perlov @DavidPerlov

2 weeks ago

@BillDA The 7-8% isn't even the worst of it. You're setting ad budgets against the inflated number, so the ROAS you scale on looks better than it really is. You find out a week later, once the spend is already out the door.

0 0 0 6 0

View Details

David Perlov @DavidPerlov

2 weeks ago

@1800DTC Second-act founders skip the part that kills everyone else. She already knows how to win shelf space at Target and move product off it. For most challenger snack brands that is the whole game, and she is starting with it.

0 0 2 10 0

View Details

David Perlov @DavidPerlov

2 weeks ago

@scalewithbrown The honest reason brands stay here: a real one-variable test needs serious spend and weeks of patience per cell to reach significance. The batch approach gives you a winner by Friday. Most teams at that size take the fast answer every time, even though it teaches them nothing.

0 0 0 5 0

View Details

David Perlov @DavidPerlov

2 weeks ago

@AutismCapital BlackBerry belongs up there. An entire generation could fire off a full email under the desk without ever looking down, and then we just let that muscle memory die.

0 0 0 3 0

View Details

David Perlov @DavidPerlov

2 weeks ago

Hourly billing survives because outcomes are scary to price. Offer to get paid on results even once and watch how fast the conversation retreats to the safety of the timesheet. Most of the industry is hiding there.

0 0 0 15 0

View Details

David Perlov @DavidPerlov

2 weeks ago

@agazdecki The hard part is identity. Founders see themselves as builders, so selling and distribution feel like someone else's job they're embarrassed to do. That embarrassment is what your reminder is really up against.

0 0 0 3 0

View Details

David Perlov @DavidPerlov

2 weeks ago

@gbscoach Only works once the brand earns it. Lamborghini can hide the price because the badge already did the talking. Hide it with nothing built yet and you've just added a step before the same no.

0 0 0 3 0

View Details

David Perlov @DavidPerlov

2 weeks ago

@andrewfoxwell The face of a man who's about to explain attribution windows whether you asked or not.

0 0 0 5 0

View Details

David Perlov @DavidPerlov

2 weeks ago

@TomBilyeu For a few hundred bucks, a landing page and some ads get you the same answer the millions did, just before production instead of after. Founders skip it because building what they love is more fun than finding out nobody else does.