Elizabeth | E-com LP Designer & Developer @ElizzyBuilds

Not every landing page needs to shout to get attention. Sometimes, the right imagery, the right pacing, and a clear story are enough. Here's how I brought STORMROCK's experience together from top to bottom.

You have the idea. You know what you want to build. You can even explain it perfectly to your team. Then you open Figma... And suddenly, none of it makes sense on a screen. That's exactly why wireframes matter. They turn the conversation from: “Does this look good?” into: “Will this actually convert?” That's a much better conversation to have early.

I kept looking at this page and asking myself: “If I were the customer, what would I still want to know?” That question changed how I approached the redesign. I reworked the experience around the information that actually helps someone make a confident choice. Before and After Redesigned @figma #Webdesign #ecommerce #CRO

Looking back at this project, one thing stands out: A buy box isn't just where people purchase. It's where they decide whether they trust the product enough to buy. Every redesign reminds me that small UX decisions can have a big impact on the overall buying experience.

Elizabeth | E-com LP Designer & Developer @ElizzyBuilds

7 months ago

The "Buybox" is the most expensive real estate on your website. If it isn't converting, nothing else matters. ​Here is how I designed the Kennies buybox section @figma #Figma #Landingpage #Replo #UIUXDesign #Ecommerce

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One thing I've learned while designing landing pages: A beautiful interface can't fix a weak page structure. Before I touch colors or typography, I focus on the customer journey. Every section needs a purpose. Every scroll should answer a question. Every CTA should feel like the natural next step. This is the planning stage behind a homepage I recently designed.

Yesterday I shared a buy box concept. Here's what inspired it. I kept looking at the original experience and felt the buying journey could be simpler. Not because it looked bad... But because there were opportunities to make the decision easier for the customer. Here's the before and after. The goal wasn't a prettier interface. It was a better buying experience. Which version feels easier to shop from?

Elizabeth | E-com LP Designer & Developer @ElizzyBuilds

2 months ago

Buy boxes are one of the most overlooked sections on a product page. They're not just where customers click "Add to Cart." They're where customers decide whether they trust your product enough to buy. I spent some time exploring a cleaner buy box concept focused on: • Better

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Buy boxes are one of the most overlooked sections on a product page. They're not just where customers click "Add to Cart." They're where customers decide whether they trust your product enough to buy. I spent some time exploring a cleaner buy box concept focused on: • Better product storytelling • Clearer purchase options • Stronger buying confidence • A smoother mobile experience Curious... What's the first thing you look for in a buy box?

Before → After I challenged myself to redesign this hero section with one goal: Make the value proposition clearer and reduce friction above the fold. Here's what I changed: • Simplified the visual hierarchy • Brought key benefits closer to the CTA • Improved readability for mobile users • Created a cleaner path from first impression to action Every design decision should make it easier for someone to say "yes." Designed @figma .

Mobile isn't just a smaller version of desktop. it's where the customer journey begins for most DTC brands. This advertorial was designed with a clear reading hierarchy, intentional pacing, and strategic CTA placement to keep users engaged from the first section to the final offer. Here's the full mobile walkthrough.

Elizabeth | E-com LP Designer & Developer @ElizzyBuilds

4 months ago

This is the kind of ecommerce design I enjoy building most. Advertorial-style pages that: • grab attention fast • build trust naturally • educate while selling • keep users engaged longer Built in Replo for Goldielocks brand. #cro #ecommerce #replo

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Following up on the desktop version I shared earlier. This is how the advertorial looks on mobile. I spent a lot of time making sure the spacing, hierarchy, and reading flow felt natural from top to bottom. Simple, clean, and built with conversions in mind.

Elizabeth | E-com LP Designer & Developer @ElizzyBuilds

3 months ago

June is here, and I'm already shipping. Just finished designing this advertorial page in Figma for a health product brand. The goal wasn't to make it "look nice." The goal was to: • Stop the scroll • Build trust • Increase conversions • Drive sales That's the difference

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One thing I always keep in mind when building landing pages... If it only looks good on desktop, it's not finished. Most of your customers' purchases start on mobile. Which means every section, every headline, and every CTA has to feel effortless on a smaller screen. Mobile view for Bubble #Replo #Ecommerce #Shopify

Elizabeth | E-com LP Designer & Developer @ElizzyBuilds

3 months ago

One thing I enjoy about building advertorial pages is figuring out how to keep visitors engaged. Not for 5 seconds. Not for 10 seconds. But long enough to understand the value of the offer. Every section, headline, and image has a job: Turning curiosity into attention, attention

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One expensive mistake I keep seeing: Brands spend thousands driving traffic with great ads... ➡️ Then send people to a product page that expects complete strangers to trust them in 5 seconds. If a visitor lands on your page and their first thought is, "Why should I believe this?" ...the page has already lost. Good advertorials don't just sell a product. They educate, build trust, answer objections, and create belief before asking for the sale. That's why I built this one @replohq Because sometimes the highest-converting page isn't your product page... It's the page that convinces people your product is worth buying in the first place.

Your product page shouldn't have to do all the heavy lifting. Cold traffic needs context. It needs proof. It needs a reason to trust you before they're ready to buy. That's why listicle pages work so well. They warm people up before they ever reach your product page, making the buying decision feel much easier. Designed @figma

Premium static Ads for Bubble brand. ⚡ Crafted to stop the scroll and earn the click.

One thing I enjoy about building advertorial pages is figuring out how to keep visitors engaged. Not for 5 seconds. Not for 10 seconds. But long enough to understand the value of the offer. Every section, headline, and image has a job: Turning curiosity into attention, attention into trust, and trust into conversions. Built @Replo.

A client once asked me: "What's the point of a listicle page?" POV: Imagine meeting someone for the first time and asking them to trust you immediately. That's what many brands do when they send cold traffic straight to a product page. Listicle pages take a different approach. They educate first. Build trust second. Recommend the product third. That's the principle behind this @replohq build.

What's an advertorial, and why should brand owners care? Most people don't buy the first time they see your product. They have questions. They have doubts. They need a reason to trust you. That's where an advertorial comes in. It educates, builds credibility, handles objections, and naturally leads visitors toward a purchase. That's exactly what I focused on while building this advertorial page @replohq

From Figma to Replo. Every section is optimized for desktop, tablet, and mobile, keeping the reading experience smooth and conversion-focused.

Elizabeth | E-com LP Designer & Developer @ElizzyBuilds

3 months ago

June is here, and I'm already shipping. Just finished designing this advertorial page in Figma for a health product brand. The goal wasn't to make it "look nice." The goal was to: • Stop the scroll • Build trust • Increase conversions • Drive sales That's the difference

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This is the kind of ecommerce design I enjoy building most. Advertorial-style pages that: • grab attention fast • build trust naturally • educate while selling • keep users engaged longer Built in Replo for Goldielocks brand. #cro #ecommerce #replo