Eddie Shleyner 🇺🇦 @VeryGoodCopy
Founder of https://t.co/AZtZJrS2GK VeryGoodCopy.com Join 95K+ email subscribers 👉 Joined December 2013-
Tweets5K
-
Followers14K
-
Following867
-
Likes8K
@yespress_io Who even made this??
@yespress_io Whoa, thank y'all. This is incredible :)
He was hired to write copy with zero experience. So he kept a secret Google Doc. It became VeryGoodCopy. Our cover story on @VeryGoodCopy yespress.io/eddie-shleyner… via Yespress
@JorgeSelva @kunalvg Jorge, my old friend :)
@iamkrisettelim Krisette, thank you for this!
Rethinking how newsletters fit into a content ecosystem. Email isn't dying, lazy email is. What newsletters are you actually opening every week? Mine would be @VeryGoodCopy! Such a breather to read his work.
@austintgoodwin @getpaidwrite Austin, thank you so much man
@getpaidwrite Very Good Copy by @VeryGoodCopy (Eddie Shleyner) Education and stories together. Absolutely brilliant and easy.
A masterclass example of “SHOW, don’t tell” Credit to @VeryGoodCopy and David Abbott, this book is sick
My parents read my mind this Christmas! I’ll be reading this book daily till further notice. @VeryGoodCopy Eddie- thanks for the insane knowledge. So exited for 2026.
Best email. @VeryGoodCopy
@AlinDragu Wow, Alin, it means a lot, especially because you do this work for a living. Thank you!
My favorite copywriting books ranked (in order) 1. Very good copy 2. Kick-ass copywriting secrets 3. Adweek copywriting handbook 4. Infotainment jackpot 5. Breakthrough advertising 6. Cashvertising 7. Storyworthy Yours?
@glennwrites1 Correct, anything after Adweek Copywriting Handbook and Cashvertising is 💩 Except for @VeryGoodCopy — that book is amazing
If you’re a writer, then you are also your work’s first reader. So pay attention to how YOU feel after writing something. Key in on your emotions, your gut. Because if it doesn’t move you, chances are it won’t move your audience either: "No tears in the writer, no tears in the reader," said Robert Frost. "No surprise in the writer, no surprise in the reader." Affect yourself first.
Being a copywriter: It’s 1968. Don Draper, the creative director at an ad agency, meets Lloyd Hawley, a supervisor at LeaseTech, a company that installs computers, which, back then, took up an entire room. “You must have a hell of a business right now,” Don says, gesturing towards the machine Lloyd’s team is wheeling into his office. “We’ll see,” says Lloyd. “It’s tough, because we both sell IBM’s product and compete with them.” “Who’s winning?” Don says. “Who’s replacing more humans?” “Well I go into businesses every day,” says Lloyd, “and it’s been my experience these machines can be a metaphor for whatever’s on people’s minds.” “Because they’re afraid of computers?” says Don. “Yes,” Lloyd says. “This machine is frightening to people, but it’s made by people.” “And people aren’t frightening?” “It’s not that,” Lloyd says. “It’s more of a cosmic disturbance. This machine is intimidating because it contains infinite quantities of information, and that’s threatening, because human existence is finite.” He shifts his weight. “But isn’t it godlike that we’ve mastered the infinite? The IBM 360 can count more stars in a day than we can in a lifetime.” Don looks at him. “But what man laid on his back counting stars and thought about a number?” This conversation is fiction, an excerpt from Mad Men. But the sentiment—the fear—is real, an accurate reflection of the tension people felt in the late 1960s when the emergence of computers was both a practical threat and an existential one. Back then technology evoked awe for what humans created, but also anxiety over being eclipsed by it. In 2025, people everywhere, in almost every line of work, feel the same way. Once again, we’re feeling this insecurity, this dread, this loss of control, a “cosmic disturbance” as Lloyd puts it. It’s dehumanizing, in a way, a poignant reminder of our own finitude: “The IBM 360,” Lloyd says, “can count more stars in a day than we can in a lifetime.” “But what man laid on his back counting stars and thought about a number?” says Don. As a copywriter, I love this exchange and think about it often. I think about Don’s position, about his reluctance to quantify the stars. Instead, he prefers to dream about them, to create stories about them. This mindset—this propensity to imagine and wonder and make meaning rather than merely calculate—is a big part of being a copywriter.
“But why did you put a comma there?” Bob pointed at the sentence. “And not there?” he pointed somewhere else. I looked at him. “Cause that’s how I want folks to read it,” I said. Copywriting isn’t perfect grammar, Bob. It’s a feeeeling.
Copywriting is more about ideas than writing. So sometimes, an ad doesn’t need words to be effective. Sometimes, as David Abbott puts it, the best copy is no copy at all:
Copywriters are not paid to write. Writing well is important but our job, above all else, is to think, to connect things. Connection, as it were, is our true work.
Just got @VeryGoodCopy's Transformational Landing Pages course. You're never too good, too smart, or too busy to improve your skills. Let's dive in...
Katelyn Bourgoin 🧠 @KateBour
147K Followers 992 Following Idea owners get richer // Founder of @beunignorable, the Ownable Ideas agency
Chase Dimond | Email ... @ecomchasedimond
169K Followers 1K Following Driven $200 million in email revenue for clients. Partner at a 7-figure Ecommerce Email Marketing Agency. Join 100,423 marketers & get my email secrets FREE ⬇️
Nicolas Cole 🚢👻 @Nicolascole77
225K Followers 685 Following Author | Co-Founder https://t.co/sAz2vYnVbZ | Your fastest path to make money as a writer is ghostwriting | Free blueprint to get started👇
Amanda Natividad @amandanat
131K Followers 626 Following Tweets on marketing & creating. Founder @zeroclickmktg. VP Marketing @sparktoro. Prev. @growthmachine__ and @fitbit. Former test kitchen cook @latimesfood.
Brooklin Nash @realBrookNash
28K Followers 14K Following taking a break. connect with me on LinkedIn or email me your current favorite recipe.
Jon Brosio @jonbrosio
111K Followers 551 Following There's a 6-figure solo business inside you (I'll help you unlock it) | https://t.co/E09IAkOLkm
Phillip Rivers @thePhilRivers
50K Followers 969 Following Lead nurturing is a lie; timing is all that matters • $500M in Email & SMS Revenue for Clients; Discovery, Brunt, Magic Mind, Studs, GetThin + hundreds more
Doug D'Anna, Black-Be... @dougdanna
30K Followers 907 Following $100M+ Sales Mastered | Judo / Jiu-Jitsu Tactics for Million-Dollar Words | Free Newsletter: 10X Your Copy in 5 minutes https://t.co/8D61bgrJqd
Jay Clouse @jayclouse
55K Followers 4K Following Founder of Creator Science — running experiments, interviewing remarkable creators, and studying trust. 🎥 https://t.co/bCJOkU80gw
Dave Harland @wordmancopy
15K Followers 3K Following The Word Man. Copywriter. Speaker. Messabouter. Agency founder @CopyOrDie. Join the waitlist for my new course, Write The Funny: https://t.co/hBJOkpTIZY
Daniel Murray @Dmurr68
38K Followers 843 Following Founder of The Marketing Millennials 🔥| Head of Media Strategy at @workweekinc | Former D1 Football Player | I tweet about marketing 👇
Jay Yang @Jayyanginspires
94K Followers 2K Following Author of You Can Just Do Things. | Prev. @AlexHormozi @LeilaHormozi @NoahKagan
Christina Garnett @ThatChristinaG
72K Followers 6K Following Fractional CCO | Trust Theorist | Founder, Customer Trust Infrastructure & Equation | Award-Winning Author | Words in @Adweek @CampaignLiveUS @Forbes
Josh Spector @jspector
32K Followers 1K Following Content strategist. I send a one-paragraph email with simple ways to get more clients from your content to 35,000 subscribers every day. Get it here👇
copyblogger @copyblogger
47K Followers 151 Following Words that work for smarter digital marketing and sales.
Vikki Ross @VikkiRossWrites
32K Followers 594 Following Copywriter. Brand & TOV Consultant. Created #CopywritersUnite and @copynights to connect copywriters worldwide. Often on a #CopySafari or pushing #BlandBook
Corey Haines @coreyhainesco
31K Followers 6K Following (Marketing) Idea Guy • https://t.co/AhTpQV8lwi 30k+⭐️ • Founder https://t.co/JVrVSo5exB • https://t.co/2BX8XdebxX • https://t.co/VWDI7igR9M
MERCVRE @MercureCopy
12K Followers 188 Following Undercover Copywriter in an 8-figure publishing company. Author of Quiet Persuasion. My funnel is a spy story. Join the investigation below ↓
Kanza Zaidi @kanzaidi
8 Followers 31 Following Copywriter & Content Strategist | Helping brands grow through SEO content, conversion copy, and brand storytelling | Google Certified
ClearTakes @ClearTakes
0 Followers 39 Following
金 @C9nCDQM7apuy92H
21 Followers 2K Following
NORIS @NORISiaus
0 Followers 83 Following
Swayam Gujarati @Swayam_Gujarati
1 Followers 5 Following Connecting freelance copywriters with consistent client opportunities | Co-Founder @ Finesse Acquisition
NEXINFINITY META @NexInfinityMeta
2 Followers 49 Following Bridging Strategy & Code. Experts in AI Transformation, Custom Mobile/Web Apps, & IT Consulting. We build your Intelligent Digital Reality.
Anna Ma @annamaleran
0 Followers 23 Following
Tanzeela Afzal @Hiraafzal2
15 Followers 175 Following I write copy that converts browsers into buyers | SEO + social media content for brands that want results, not just traffic | DM to work together
sahil @0xsahil
1K Followers 2K Following building the robinhood of solana @beanstalk_fi | member @superteamIN
Ozair Akhtar @OzairAkhtar5
13K Followers 5K Following AI Native Marketer • Leading Growth Marketing @FanTV_official • Writing about Vibe Marketing, Fitness, & Books
Nirmal @nrmlrah
1K Followers 6K Following I do odd jobs at startups. Currently partnerships @eatwithposha. I tinker with social in my free time. https://t.co/xnMznTWnE1.
Ansh Jogi @anshjogi27
2 Followers 7 Following Freelance copywriters come to me when they want to book 7-13 qualified discovery calls per month on LinkedIn | Co-founder Finesse Acquisition
SimonYork @YorkSimon90002
1 Followers 48 Following ⚽️ Forward for NYFC | 🦁 Leeds Born, NYC Living | Polyglot & Physics Geek. 🧬✨ (Fictional character from the York-Coleman Saga)
Vedant Mishra @VedantMishra002
1 Followers 30 Following
Victoria | Health & W... @Vickyconverts
0 Followers 11 Following Your health brand subscribers didn't just sign up. They believed in something. I write the emails that speak to that belief first - and turn it into revenue.
jian zheng @jianzheng485187
26 Followers 507 Following
Lior Katz @lior_katz1
7 Followers 66 Following
Lillo Landro @editandoli
0 Followers 8 Following I turn your footage into high-converting ADS Reels · VSL · Motion Graphics
Ram Lokesh @lokeshcopyHQ
5 Followers 28 Following Marketing student & copywriter | Helping small businesses craft words that convert into clients & sales | Strategic funnels & offers | DM for collab
Sehrish | DTC copywri... @SehrishWrites
3 Followers 62 Following I help DTC brands stop bleeding ad spend on bad copy | Meta Ads · Landing Pages · Email Flows · VSLs | Gym rat. Avid reader. Word nerd.
Denny Smith @smithvucp
6 Followers 42 Following
Charles @0xCharlay
1K Followers 2K Following Web Maximalist 🌐. Decentralization Enthusiast. Building @minipay... probably in the sauna
the renaissance man @t_re_man
537 Followers 1K Following
Roelof @roelof_vdm
0 Followers 16 Following
Alex_Claverto @Alex_Claverto
26 Followers 42 Following Building @Claverto — AI that pings you on Slack when a real client inquiry hits your inbox. No more lost $10K deals
Lorenzo @Lorenzo6zv1
0 Followers 28 Following
Rudy @Rudy_Ecom21
0 Followers 40 Following
WND Media @wndmedia
2 Followers 16 Following Because Your Trade Deserves Marketing That ACTUALLY Works 💨
Luxasse @luxasse
7 Followers 19 Following
Willow Franklin @FranklinWi33899
2 Followers 35 Following
JL SERMALOIII @MolMol539650
1 Followers 62 Following
grzz @grzz96
0 Followers 37 Following
Giovane @gvnjr__
1 Followers 61 Following
Julian almeida @Julianheather20
11 Followers 128 Following
Ludovic @Ludovicmg7
3 Followers 32 Following
Israel Olumuyiwa @iamcha_se
0 Followers 25 Following Direct Response Copywriter | Ads & Email Copy for DTC Brands | Marketing Psychology
Jagrit Chawla @_Jchawla
2 Followers 47 Following Dumping random thoughts about random stuff. co-founder: Marktech Studios IG- https://t.co/6AtTJ3OPEh
Avishkar Haldankar @theAvishkarH
43 Followers 134 Following Founder - Magnet Media | Organic & Meta Ad Creatives for DTC brands | Pseudo-intellectual.
onizuka @onizukaecom
0 Followers 46 Following
Ruan Silva @oruansilvaa
1 Followers 42 Following
Tolulope Christopher ... @Chrispatunola
4 Followers 65 Following Breaking Patterns through Mindshift Advice that will transform your life. Posts and threads on what really matters and breaking out of negative loops.
Katelyn Bourgoin 🧠 @KateBour
147K Followers 992 Following Idea owners get richer // Founder of @beunignorable, the Ownable Ideas agency
Chase Dimond | Email ... @ecomchasedimond
169K Followers 1K Following Driven $200 million in email revenue for clients. Partner at a 7-figure Ecommerce Email Marketing Agency. Join 100,423 marketers & get my email secrets FREE ⬇️
Nicolas Cole 🚢👻 @Nicolascole77
225K Followers 685 Following Author | Co-Founder https://t.co/sAz2vYnVbZ | Your fastest path to make money as a writer is ghostwriting | Free blueprint to get started👇
Ross Simmonds @TheCoolestCool
74K Followers 2K Following Founder of @FoundationIncCo + https://t.co/kiPTom1dLi - We work with some of the top SaaS & Cloud companies in the world | “Create Once. Distribute Forever.”
Amanda Natividad @amandanat
131K Followers 626 Following Tweets on marketing & creating. Founder @zeroclickmktg. VP Marketing @sparktoro. Prev. @growthmachine__ and @fitbit. Former test kitchen cook @latimesfood.
Brooklin Nash @realBrookNash
28K Followers 14K Following taking a break. connect with me on LinkedIn or email me your current favorite recipe.
Andrew Gould @AndrewWriteCopy
40K Followers 160 Following Direct response copy and strategy since 2009.
Jon Brosio @jonbrosio
111K Followers 551 Following There's a 6-figure solo business inside you (I'll help you unlock it) | https://t.co/E09IAkOLkm
Kaleigh Moore @kaleighf
65K Followers 2K Following I talk about how creators + employee experts help boost AI search viz | Grad student @Harvard. I write Context Window, a newsletter on AI search.
Neville Medhora @nevmed
47K Followers 248 Following The internet's https://t.co/5yeDldWRqn - Implementing better kopy at https://t.co/kReHtOPOCb
Doug D'Anna, Black-Be... @dougdanna
30K Followers 907 Following $100M+ Sales Mastered | Judo / Jiu-Jitsu Tactics for Million-Dollar Words | Free Newsletter: 10X Your Copy in 5 minutes https://t.co/8D61bgrJqd
Jay Clouse @jayclouse
55K Followers 4K Following Founder of Creator Science — running experiments, interviewing remarkable creators, and studying trust. 🎥 https://t.co/bCJOkU80gw
Dave Harland @wordmancopy
15K Followers 3K Following The Word Man. Copywriter. Speaker. Messabouter. Agency founder @CopyOrDie. Join the waitlist for my new course, Write The Funny: https://t.co/hBJOkpTIZY
Daniel Murray @Dmurr68
38K Followers 843 Following Founder of The Marketing Millennials 🔥| Head of Media Strategy at @workweekinc | Former D1 Football Player | I tweet about marketing 👇
Rand Fishkin (follow ... @randfish
463K Followers 117 Following Co-founder https://t.co/UdbZdchqS5, https://t.co/p1vp6dBZkE & https://t.co/hWzhpB4ku1. I help people do better marketing.
Jay Yang @Jayyanginspires
94K Followers 2K Following Author of You Can Just Do Things. | Prev. @AlexHormozi @LeilaHormozi @NoahKagan
Christina Garnett @ThatChristinaG
72K Followers 6K Following Fractional CCO | Trust Theorist | Founder, Customer Trust Infrastructure & Equation | Award-Winning Author | Words in @Adweek @CampaignLiveUS @Forbes
Josh Spector @jspector
32K Followers 1K Following Content strategist. I send a one-paragraph email with simple ways to get more clients from your content to 35,000 subscribers every day. Get it here👇
YesPress @yespress_io
199 Followers 75 Following remarkable people, exceptional stories: https://t.co/WrcbDHQIMP
Krisette Lim @iamkrisettelim
901 Followers 1K Following 🏌🏻♀️Mom | SEO Content Marketing Consultant | Content Coach & Mentor | Creator | Speaker | Championing Mental Health in SEO & Content Marketing ✨
James Carran @getpaidwrite
101K Followers 108 Following The Craftsman Writer. Published author, ghostwriter, novelist, poet, comma maximalist. Join my newsletter for every secret I've learned in a decade of writing.
Sam Bradbury-Butler @SamBBcopy
144 Followers 201 Following Advertorial alchemist 🧪 $50M+ tracked through advertorials in last 12 months | Ad Reanimator and obvious B movie fan
Brendan Boyle @themustachedad
3K Followers 520 Following Premium AI Ghostwriter and Unhinged Marketer | Senior Copywriter @ Adcrate | Dad X2
Alen Sultanic @IAmAlenSultanic
22K Followers 176 Following Just a guy who likes to dabble in the mysteries of the universe. ➡️ My posts are food for thought. You do the dishes. The best marketing newsletter ⬇️
Kit @kit
30K Followers 575 Following The email-first operating system for creators who mean business. Formerly ConvertKit.
Natalie 🇸🇬 @gr00vyfairy
4K Followers 99 Following Product Marketing, GTM @manusai from @meta | building @ningcollective 🩵 | creative technologist 🧚♀️ views are my own!
Manus @ManusAI
249K Followers 30 Following Manus from @Meta is the general AI agent that bridges minds and actions: it doesn't just think, it delivers results. Telegram: https://t.co/kdHdNxZ6xF
Spandan Mukherjee @spandan_twts
649 Followers 772 Following Planning Forging Shipping My simple principle
🦩 @marvoloflamingo
30 Followers 92 Following
Vaughn 💫 Faith-dri... @vrsj
889 Followers 511 Following Made six figures in corp without losing my soul. Bivocational pastor helping Christian business leaders build influence & income with their faith intact.
Andrew Beeston ✨ @niphal
1K Followers 886 Following GM Customer Experience @ Compare Club / . Jesus . ex @Oracle
Insideletter @Insideletterhq
43 Followers 84 Following 📈Growing from £0 to £10K 🔥Learn how to build a one-person newsletter business | Subscribe now 👇🏻
Jersey Jerry @Jerrythekid21
500K Followers 787 Following 0 Percent Owner of @tbushgaming @barstoolsports https://t.co/EOJ3io9lqS
Brianne Fleming @brianne2k
30K Followers 6K Following I write ‘By Popular Demand’, a newsletter about marketing & pop culture 💌 Making the Brand podcast host. #PopChat creator. Instructor @UF. BSB fangirl. #UCF
Ashley Misquitta @AshleyMisquitta
390 Followers 99 Following Sharing my passion (obsession?) with what's coming in the future Launching the Beyond Tomorrow🚀 newsletter soon None of this is investment advice
adriaan.com 📊 Simp... @adriaandotcom
8K Followers 18 Following The man recognized by his moustache above all else. 📊 https://t.co/yGhVgt3tSv since 2018 $45k+ mrr 🛜 https://t.co/7az796NREF since 2023 $10k+ mrr
Sarah Jappy @sarahmjappy
761 Followers 2K Following Freelance writer + editor. Words for High Life (BA), The Club, 50 Best, VisitEngland, Time Out, Mr & Mrs Smith, etc. Wrote a 📖 for @smithhotels. Yoga teacher.
Boring Ads @imboringads
11K Followers 61 Following Daily AI ads + the agent logic behind them. I test the frontier models so you don’t have to. Helping @boringmarketer grow 🦞
Alyssa Brandt @KAlyssaBrandt
88 Followers 171 Following
Alex & Books 📚 @AlexAndBooks_
362K Followers 506 Following 📖 Helping people find amazing books & develop a reading habit. 📧 Get my list of 100 life-changing books (link in bio).
mjs @manasjsaloi
39K Followers 0 Following
Tony Winslow @tonywinslow12
122 Followers 581 Following I write about persuasion principles proven under the highest-stakes conditions in American history, adapted for communicators who need to move audiences today.
First Law of Influenc... @InfluenceAndWin
37 Followers 111 Following Discover How to Influence People the Way They Naturally Persuade Themselves at https://t.co/eIYr9LzSP5
John Paul Hernandez @hellojohnpaul
3K Followers 810 Following B2B SaaS content strategist and writer. Follow me for writing and marketing tips. Newsletter/Substack: https://t.co/bmwWTOtcNk
Jimi @Referralinc
365 Followers 2K Following
LindyMan @PaulSkallas
210K Followers 991 Following Lindy Newsletter: https://t.co/k3A03LYLi1 @lindyeffect
Daily Lindy Effect @LindyEffect
20K Followers 1 Following Daily Maxims from Latin (& late Hellenistic) Moral Literature and the later French Moralists
Chris Racic @ChrisRacic
2K Followers 695 Following Amazon FBA. Co-host of the Clear the Shelf podcast 🎧. Owner of OA Leads 24/7. Thinking out loud about being a better entrepreneur and writer and stuff.
Rob Phillips @iwasrobbed
2K Followers 37 Following @MoldableAI @OathMed 🍎 Ex-VP for Siri cofounder, early Viv
Svet Dimitrov @TheCopyTitan
5K Followers 192 Following One of the world's best VSL copywriters. Copy Chief. People say my posts are better than most $997 courses. Well, my emails might be even better. See below.
Sankara @CopySankara
174 Followers 179 Following Building systems for 20+ years for personal use | Sharing what I learned along the way
Sam Millunchick @SamMillunchick
112 Followers 276 Following "All life is an experiment. The more experiments you make the better." - Emerson Current experiment: vibe coding. Haven't seen my wife or kids in weeks.
Jonathan Mills Patric... @jmillspatrick
2K Followers 257 Following Building GTM motions that scale | Strategy & Product executive in #fintech | Part of $300M in product launches — learned GTM is the final moat.
Kartik Varma @CorpusKV
829 Followers 1K Following Investor + Entrepreneur. Co-founder PropTiger and iTrust. Previously Ziff Brothers Investments and Children's Investment Fund. Stage actor and lapsed lawyer.
Richmond Stace - The ... @painphysio
10K Followers 10K Following 💪 transform your chronic pain 🚀 pain coaching founder ❤️chronic pain specialist ✒️ author 🌍 humanitarian 📧 sign up to Pain Talking daily👇
Zaid Al Kazemi @zalkazemi
3K Followers 168 Following Building, learning, having fun 🧙🏽♂️ https://t.co/q2KNSzzhBY
Elliot Denvir @elliotdenvir
1K Followers 288 Following I help Fintech Founders generate more revenue through email | Building my one-person agency to $120k/yr. Sharing lessons so you can do the same.
Pablo del Ser @pablodelser
79 Followers 451 Following Bootstrapping spabel to make learning joyful Sharing my learnings as a solopreneur https://t.co/cXKYhHFLO6
Andrew D. Huberman, P... @hubermanlab
1.8M Followers 2K Following Professor of Neurobiology and Ophthalmology at Stanford Medicine • Host of Huberman Lab • Focused on science and health research and public education
Cristina 🤸🏼�... @CristinaEspinal
1K Followers 780 Following coach & facilitator | host of @theboardtalks London
richard shotton @rshotton
42K Followers 393 Following Founder of Astroten, a consultancy that applies findings from behavioural science to marketing. Author of The Choice Factory & The Illusion of Choice
Jacob Mars 🟣 Email... @TheJacobMars
1K Followers 357 Following Church of The Plain Text Email Supremacy | 5 years of writing from home
Sandra Godwin @SandraGodwin_
1K Followers 2K Following Freelance journo + comms specialist + CMO DKs Honey 🍯 Former stonefruit & grape grower. RT ≠ endorsement














