Eddie Shleyner 🇺🇦 @VeryGoodCopy

Founder of https://t.co/AZtZJrS2GK VeryGoodCopy.com Join 95K+ email subscribers 👉 Joined December 2013

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Eddie Shleyner 🇺🇦 @VeryGoodCopy

a week ago

@yespress_io Who even made this??

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Eddie Shleyner 🇺🇦 @VeryGoodCopy

a week ago

@yespress_io Whoa, thank y'all. This is incredible :)

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YesPress @yespress_io

a week ago

He was hired to write copy with zero experience. So he kept a secret Google Doc. It became VeryGoodCopy. Our cover story on @VeryGoodCopy yespress.io/eddie-shleyner… via Yespress

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Eddie Shleyner 🇺🇦 @VeryGoodCopy

a week ago

@JorgeSelva @kunalvg Jorge, my old friend :)

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Eddie Shleyner 🇺🇦 @VeryGoodCopy

2 weeks ago

@iamkrisettelim Krisette, thank you for this!

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Rethinking how newsletters fit into a content ecosystem. Email isn't dying, lazy email is. What newsletters are you actually opening every week? Mine would be @VeryGoodCopy! Such a breather to read his work.

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Eddie Shleyner 🇺🇦 @VeryGoodCopy

2 weeks ago

@austintgoodwin @getpaidwrite Austin, thank you so much man

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Austin Goodwin @austintgoodwin

3 weeks ago

@getpaidwrite Very Good Copy by @VeryGoodCopy (Eddie Shleyner) Education and stories together. Absolutely brilliant and easy.

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Brendan Boyle @themustachedad

4 months ago

A masterclass example of “SHOW, don’t tell” Credit to @VeryGoodCopy and David Abbott, this book is sick

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🦩 @marvoloflamingo

6 months ago

My parents read my mind this Christmas! I’ll be reading this book daily till further notice. @VeryGoodCopy Eddie- thanks for the insane knowledge. So exited for 2026.

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Andrew Beeston ✨ @niphal

7 months ago

Best email. @VeryGoodCopy

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Eddie Shleyner 🇺🇦 @VeryGoodCopy

8 months ago

@AlinDragu Wow, Alin, it means a lot, especially because you do this work for a living. Thank you!

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Alin Dragu @AlinDragu

8 months ago

My favorite copywriting books ranked (in order) 1. Very good copy 2. Kick-ass copywriting secrets 3. Adweek copywriting handbook 4. Infotainment jackpot 5. Breakthrough advertising 6. Cashvertising 7. Storyworthy Yours?

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Alin Dragu @AlinDragu

8 months ago

@glennwrites1 Correct, anything after Adweek Copywriting Handbook and Cashvertising is 💩 Except for @VeryGoodCopy — that book is amazing

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Eddie Shleyner 🇺🇦 @VeryGoodCopy

8 months ago

If you’re a writer, then you are also your work’s first reader. So pay attention to how YOU feel after writing something. Key in on your emotions, your gut. Because if it doesn’t move you, chances are it won’t move your audience either: "No tears in the writer, no tears in the reader," said Robert Frost. "No surprise in the writer, no surprise in the reader." Affect yourself first.

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Eddie Shleyner 🇺🇦 @VeryGoodCopy

8 months ago

Being a copywriter: It’s 1968. Don Draper, the creative director at an ad agency, meets Lloyd Hawley, a supervisor at LeaseTech, a company that installs computers, which, back then, took up an entire room. “You must have a hell of a business right now,” Don says, gesturing towards the machine Lloyd’s team is wheeling into his office. “We’ll see,” says Lloyd. “It’s tough, because we both sell IBM’s product and compete with them.” “Who’s winning?” Don says. “Who’s replacing more humans?” “Well I go into businesses every day,” says Lloyd, “and it’s been my experience these machines can be a metaphor for whatever’s on people’s minds.” “Because they’re afraid of computers?” says Don. “Yes,” Lloyd says. “This machine is frightening to people, but it’s made by people.” “And people aren’t frightening?” “It’s not that,” Lloyd says. “It’s more of a cosmic disturbance. This machine is intimidating because it contains infinite quantities of information, and that’s threatening, because human existence is finite.” He shifts his weight. “But isn’t it godlike that we’ve mastered the infinite? The IBM 360 can count more stars in a day than we can in a lifetime.” Don looks at him. “But what man laid on his back counting stars and thought about a number?” This conversation is fiction, an excerpt from Mad Men. But the sentiment—the fear—is real, an accurate reflection of the tension people felt in the late 1960s when the emergence of computers was both a practical threat and an existential one. Back then technology evoked awe for what humans created, but also anxiety over being eclipsed by it. In 2025, people everywhere, in almost every line of work, feel the same way. Once again, we’re feeling this insecurity, this dread, this loss of control, a “cosmic disturbance” as Lloyd puts it. It’s dehumanizing, in a way, a poignant reminder of our own finitude: “The IBM 360,” Lloyd says, “can count more stars in a day than we can in a lifetime.” “But what man laid on his back counting stars and thought about a number?” says Don. As a copywriter, I love this exchange and think about it often. I think about Don’s position, about his reluctance to quantify the stars. Instead, he prefers to dream about them, to create stories about them. This mindset—this propensity to imagine and wonder and make meaning rather than merely calculate—is a big part of being a copywriter.

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Eddie Shleyner 🇺🇦 @VeryGoodCopy

8 months ago

“But why did you put a comma there?” Bob pointed at the sentence. “And not there?” he pointed somewhere else. I looked at him. “Cause that’s how I want folks to read it,” I said. Copywriting isn’t perfect grammar, Bob. It’s a feeeeling.

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Eddie Shleyner 🇺🇦 @VeryGoodCopy

8 months ago

Copywriting is more about ideas than writing. So sometimes, an ad doesn’t need words to be effective. Sometimes, as David Abbott puts it, the best copy is no copy at all:

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Eddie Shleyner 🇺🇦 @VeryGoodCopy

8 months ago

Copywriters are not paid to write. Writing well is important but our job, above all else, is to think, to connect things. Connection, as it were, is our true work.

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Mladen Stojanović @copywrtr

a year ago

Just got @VeryGoodCopy's Transformational Landing Pages course. You're never too good, too smart, or too busy to improve your skills. Let's dive in...