Marcus Exall @foundersuccess

Angel investor, entrepreneur and adviser | Helping founders navigate the early stages | Tweets that help avoid common mistakes and improve chances of success u2r.co London, UK Joined August 2022

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Marcus Exall @foundersuccess

2 years ago

'Fail Fast' isn't a free pass for recklessness. It's not about bypassing plans, strategies, or feedback. It's about learning quickly, not cutting corners.

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Marcus Exall @foundersuccess

2 years ago

That's a wrap. If you enjoyed this thread: 1. Follow me @foundersuccess for more of these 2. RT the tweet below to share this thread with your audience

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Marcus Exall @foundersuccess

2 years ago

There’s never been a better time to take control. P.S. I learned this the hard way!

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Marcus Exall @foundersuccess

2 years ago

One of the biggest lessons you need to learn as a founder…. If you don’t have tight control of your company finances, you are just an employee in your own company.

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VC backed startups are like rockets. Resource intensive, highly engineered, highly likely to explode. But they can get you to the moon if things go well. Most founders would be happier building go-karts. Cheaper, great fun in the corners, and still nippy.

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Marcus Exall @foundersuccess

2 years ago

It’s so easy to waste money, or even kill your cash flow with marketing spend that seems like it is contributing but isn’t. Data is power.

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Marcus Exall @foundersuccess

2 years ago

- Can you provide detailed breakdowns of ad spend and performance by channel and campaign (and even keyword)? - Why: There’s devil in the detail. It could be that all your sales are delivered brand paid search ads and the rest of the campaigns are a disaster. Dive deeper.

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Marcus Exall @foundersuccess

2 years ago

Paid performance marketing can be a BIG area of spend for many startups. But how do you know if you are getting value for money? If you have a paid performance marketing agency or freelancer for your startup, here are some good questions to ask them: 👇