Spear of God @mcdunks

@SolBrah Glad midsommar kungen!

@AvantPrince_ SEND

Ernest Shackleton set out to cross Antarctica in 1914. His ship, the Endurance, got trapped in pack ice. For 10 months they watched it slowly get crushed. Then it sank. 27 men. Stranded on floating ice in the Southern Ocean. No radio. No rescue coming. Nobody on earth knew where they were. They camped on the ice for 5 months. Eating seal meat and penguin. Watching the ice crack beneath their tents. Shackleton slept next to the most dangerous man in the crew every single night so he could monitor him. When the ice broke apart they launched three tiny lifeboats into the most violent ocean on the planet. Navigated through storms and icebergs for 7 days. Made it to Elephant Island. A frozen, uninhabited rock in the middle of nowhere. Shackleton knew nobody would find them there. So he took 5 men and sailed 800 miles across the Drake Passage in a 22 foot boat. The most dangerous stretch of ocean in the world. In winter. Using a sextant and dead reckoning. One wrong calculation and they'd sail past South Georgia island and into open Atlantic. They would never be found. They made it. Landed on the wrong side of the island. So Shackleton and 2 others crossed a mountain range that had never been crossed before. No climbing gear. No map. 36 hours straight through glaciers and ridgelines nobody had ever walked. He reached the whaling station. Organised a rescue. Went back and got every single man. All 27 survived. Every one of them. The expedition was a complete failure. They never crossed Antarctica. But Shackleton brought everyone home alive from the most hopeless situation imaginable. sometimes leadership isnt about the original mission. its about what you do when the mission falls apart. your plan failed? good. now show us who you actually are.

@samdblond Banger!

Here's a grade 3 explanation for the slow ones Why AI sucks 1. AI is being shoved down your throats every single day. Huge marketing budgets from the biggest company's in the world who are literally force feeding AI to their own workforce and seeing worse results/more mishaps. Ask urself why these company's are losing so much money while simultaneously spending so much money on trying to get people to actually use it. CEOs who don't understand shit and are not in the trenches see an AI post on X, start to feel like they're falling behind, and bark at their employees to start implementing AI - not realising that in most cases it just creates extra work for the employees with more revisions and decreased productivity and more costs 2. AI hallucinates and it can't be fixed. Because LLMs are probabilistic, they hallucinate. So if an 'agent' has a 95% success rate on a single task - which sounds great - chaining 10 tasks together drops the overall success rate to about 60%. In work settings, that compounding failure rate makes true autonomy impossible. The AI company's (and normies alike) defend this by talking about something called 'scaling laws' This is the idea that making the models bigger automatically makes them smarter. But we're running out of high-quality human text to train on. And recent updates to models are demonstrably worse than older models. For copywriters and marketers, this means AI is a great brainstorming and drafting tool. But it can't replace the strategic thinking, empathy, and reliability of a human expert. 3. Zero Corporate ROI Even the corporations pushing this technology are realising it isn't the magic they were promised. A PwC survey of over 4,500 CEOs found that 56% of them have seen zero financial returns from implementing AI. And the rush to replace human workers with AI is already backfiring. Gartner predicts that by 2027, half the companies that fired workers to replace them with AI are going to have to hire those workers back. There's also massive quality control issues when AI is given too much autonomy. In April 2025, Microsoft announced that 30% of their code was being written by AI. Since that announcement, they've experienced more software failures than ever (like a windows 11 update that bricked devices). They literally appointed a new "Engineering Quality Head" to clean up the mess. 4. The business model isn't profitable These companies are literally subsidising the cost of AI to acquire normie users like yourself. They're running at a huge loss to get you hooked on cheap tools. But eventually they will have to raise prices insanely to survive. It's insanely expensive and uses up a ton of energy to power these LLMs. 5. The idea of 'Agentic AI' is a transhumanist psyop. Only god can create true consciousness/intelligence. You can't hold that belief while also believing that these heavily subsidized company's that are circling money between each other to stay alive are going to create an intelligent form. It's a probability based text generator that gets fed material from the internet and predicts the best answer to give you. It makes shit up. It hallucinates. People have been claiming to have cracked human level intelligence since computers first came out. Yann LeCun - the Chief AI Scientist at Meta and the guy who invented convolutional neural networks, which is the foundation of modern AI said publicly that the current architecture is reaching its peak. In his words its a dead end for achieving human-level intelligence. Final thoughts The markets are simply not reflecting reality right now. It's a weird time to be alive And for what its worth I am not 'Anti AI' or against using it. In fact - as some users pointed out on my original tweet - I have been using AI since 2022. I was playing around with it within a couple months of chat GPT release. By mid 2023 we were using it to deliver projects to clients at my agency. I was the first to sell an AI copywriting course (i think). We taught people how to prompt AI and copy chief it to deliver to the same level as a human copywriter in less time. OG followers/newsletter readers remember this. Yes this was a big leap in my business. We could write copy with more speed. I literally held off on a copywriter hire because my senior CW told me he could handle 3 more accounts as a result of AI. As of today I use AI within my business for the following: - Data analysis across 62+ accounts (we have strict QC systems to avoid hallucinations) - Forecasting revenue/profit across businesses - Modelling out my investments and networth - Organizing my thoughts - Writing copy - Market research for new copywriting projects (still, my biggest light bulb moments are from manual research that I feed to an LLM) - Scheduling campaigns/build automations for eCom clients (need to assess if its actually improved efficiency though) - it can take a designed asset and upload it to Klaviyo in HTML form and then schedule it to a corresponding segment with the right subject line and date - My designers use it a lot for image generation. But all those people still work for me lol. The difference is that I was writing 9,000 word VSLs before the average AI user was even introduced to the online marketing space... So me writing copy with AI vs you writing copy with AI will produce a completely different outcome. Plus - I still have 30 people working full time for me. They use AI to help them be more efficient. But their foundational skillset still dictates the quality they output. The ones with more attention to detail and more care produce better work, AI or not. The A players deliver before deadline and the B players deliver last minute. That will always be the case And that's not all The students in my private copywriting community use AI to produce: - Market research documents - Big ideas - Unique mechanisms - Entire funnels - Advertorials/VSLs/Sales letters - AD scripts - Long form statics - In-feed VSLs I actually think copywriting was the industry that benefitted the most from AI. And video/image generation too. But the demand for it hasn't reduced. We've gone from 28 clients -> 60+ in the last few months and its only increasing. If I don't cap our roster (I will) we'll have 100 clients within the next 90-120 days. The students in my community are closing clients every single day. If you're in eCom, you're probably desperate for creative strategists/cold traffic copywriters right now. Every single day there's new job posts from online business owners who are looking to hire copywriters and creative strategists. The notion that AI 'replaced' copywriters literally hasn't happened. Even though you've been told every year for the past 4 years that its coming. All it did was lower barrier to entry and lower the average in terms of skill level. My point is that AI is useful and definitely worth investing mindshare in. But most people are delusional about it and just want to seem like they're ahead of the curve by posting about it. At the end of the day the customer/client cares about the output, not the system you used to produce the output. I would be worried if I dropped everything to go all in on an AI slop offer like selling AI systems to businesses vs putting time into a real valuable career/skill

Zarak @zzarakkk

2 months ago

At what point are people going to admit that AI is actually pretty shit

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Teddy Roosevelt, what to do when you're feeling weak

@mhp_guy @1JoeSpringsteen Attention is your spiritual currency.

This guy did $120,000 in his second month of business and $40,000 of that was profit. He's only six months in. His entire business started because he got a random assignment at a sales competition in Norway where he had to cold call people and pitch birthday cakes. He booked 17 meetings in four hours. That's when he realized he stumbled onto something big. He built the business to $150,000 ARR in Norway, then moved to San Francisco and pivoted the entire model when the birthday angle didn't work in America. The new version converts at 35% to meetings. Cold calling averages 2-3%. What is it? Cold caking. He sends cakes to prospects on behalf of B2B companies trying to close deals. One dentist software company just ordered 1,000 cakes to send to dental offices across the country. In this episode William breaks down: - Why the dead internet theory makes physical gifting the future of outbound sales - How his AI agent negotiates with bakeries in 15 cities without him touching it - The exact margins on each cake - Why cold caking works when cold calls and emails are dying - How one viral tweet turned zero revenue into $120,000/month in six weeks This one is crazy! I love entrepreneurship. Full episode below.

It is not just incidental that Samwise is a gardener. This choice communicates the nature of his relationship with the world: Sam seeks not to control the world he inhabits, but only to cultivate and steward it. To set the conditions for good things to flourish, then to step back and let them do so. When Sam is tempted by Sauron's Ring, his prideful vision is that of a great garden enveloping Mordor: "…at his command the vale of Gorgoroth became a garden of flowers and trees and brought forth fruit. He had only to put on the Ring and claim it for his own, and all this could be." Sam counters this vision with his "hobbit-sense"… "…he knew in the core of his heart that he was not large enough to bear such a burden, even if such visions were not a mere cheat to betray him. The one small garden of a free gardener was all his need and due, not a garden swollen to a realm; his own hands to use, not the hands of others to command." Sam is able to keep his mind on the light beyond the shadow because he sees the world through the lens of a grateful participant. He is no power-seeker. Even in his temptation, he is not really looking to control Mordor, but only to plant seeds in its barren earth. Be like Sam.

Trad West @trad_west_

2 months ago

>Be Samwise Gamgee >Just a humble gardener who loves potatoes >Gets dragged into a literal apocalyptic war against the Dark Lord >Doesn't have magic, not of royal blood, and isn't an elite warrior >Just wants to help his friend Frodo >Fights off a giant, ancient demon spider

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we live on a planet where trees warn each other of danger through underground networks. where octopuses dream. where elephants return to the bones of their dead and stand over them in silence. where bees communicate through dance, showing each other where to fly. where flowers bloom...where crows remember human faces -especially those who were cruel to them - and pass that memory on to their young. where ants build entire cities. where cats purr at a frequency that can help heal bones. where forests, after fires, grow flowers first.

quote @itsmubashi

3 months ago

Daily reminder :

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Ask any person in elite shape and they will likely tell you they do this. Lots of people try cooking a different gourmet recipe every night and wonder why they can’t stay consistent. Just find 3/4 meals that are simple to make and you really enjoy and rotate them.

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Dan Go @CoachDanGo

3 months ago

The biggest cheat code is eating the same meals every day. It's been shown to reduce total calorie intake by 40%. You make less food decisions meaning you rely less on willpower. The leanest people I know aren't aiming for variety. They're eating similar meals every day.

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Applying American sportsball competitive rhetoric to a religious discussion is peak degeneracy. The whole Pagan/Christian argument misses the fundamental purpose of spiritual development: to bring one closer to the divine. Whatever path a man takes to reach the celestial mansion, once there he naturally feels camaraderie with everyone else that reached its apex.

@ElishaDLong This is gold. Being retarded means being incomplete which at a core level, everyone is. The idea of letting go and retardmaxxing is legit biblical + a parable for not trying to force your way through this earth by thinking. Nietzsche spoke about this.

@cbwritescopy D100

Constant introspection, rumination, and worry. Who taught you to think so much?

@Carlos_ROcelote

@MSOElevator @aestheticprimal Ya!

@MSOElevator @aestheticprimal What worked for me was topical magnesium om the nutsack & armpits. Oral magnesium does fuck all.

He literally proved how a 45-second brain experiment can shift your life.